SEO Manager [Richmond, VA]

Position Summary

The SEO Manager position operates at a high degree of autonomy and regularly pushes the team forward:

• Develop strategies and tactics that support client goals and drive strong organic marketing performance
• Build and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders to ensure high client retention and growth
• Troubleshoot minor to complicated client issues independently and complex issues with support
• Implement and test new capabilities to enable client growth

In addition, SEO Managers:

• Aid in the training of new hires on basic and standard concepts relating to SEO and GEO
• Identify opportunities to integrate AI into existing SEO workflows to improve team-wide efficiency.
• Provide support for client services deliverables during the sales process for upsells and new business

Responsibilities

CLIENT COMMUNICATION AND RELATIONSHIPS

• Develop strong relationships with clients and senior stakeholders
• Attend and participate in all meetings/calls with clients
• Communicate effectively with various audiences with occasional support
• Create and present insightful, meaningful, accurate reports and analysis with support on complex issues
• Execute the Workshop Digital client flag process and proactively identify resolutions
• Go the extra mile for assigned clients within the scope of the SOW

INTERNAL COMMUNICATION AND RELATIONSHIPS

• Proactively seek and gracefully accept feedback
• Tactfully share feedback with colleagues
• Immediately inform SEO Team Lead of any concerns or issues from clients when appropriate
• Inform SEO Team Lead of any updates, concerns, or potential points of interest from within the digital marketing community
• Share meaningful information that advances the team
• Participate in the interview process
• Lead special projects with support

BUSINESS DEVELOPMENT

• Identify new opportunities for clients to meet their business goals
• Independently identify opportunities for potential case studies and coordinate with marketing for case study development
• Manage beta tests of new services for client set
• May support the sales team by assisting with RFPs, presentations, audits, and SOWs 
• Elevate client requests for SOW changes with minimal support

TRAINING

• Regularly identify opportunities to update and expand training content
• Occasionally develop original technical training content with QA
• Regularly conduct team trainings to help develop team expertise
• Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices
• Occasionally contribute thought leadership content to the Workshop Digital blog and the industry
• May serve as a mentor for junior team members

CHANNEL MANAGEMENT

• Identify, project, and obtain client buy-in and approval, and regularly hit the KPI targets.
• Optimize client websites by managing a holistic search approach by developing and executing local, technical, and content strategies, using AI to scale planning and execution across mid-to-enterprise accounts.
• Use AI and machine learning features within Google Analytics and third-party tools to identify trends and anomalies in organic performance
• Utilize AI tools to brainstorm, outline, and draft content at scale, ensuring all output is manually refined for E-E-A-T
• Conduct comprehensive technical, content, and local SEO audits on complex issues
• Optimize client content for visibility within AI-generated search experiences (e.g., Google Gemini/AIO, ChatGPT, etc.) by focusing on authoritative citations, structured data, and conversational relevance.
• Optimize client websites through conversion rate optimization (CRO) 
• Create and prioritize strategies and supporting tactics that embody clients’ business goals
• Take ownership and accountability of client's performance by meeting and exceeding client expectations and set KPIs Setup and review Google Analytics (and any other third-party tracking software) 
• Develop and refine prompts to automate repetitive tasks like meta-tag generation, schema markup creation, and initial keyword research & clustering.

Qualifications

• 3+ years of demonstrated agency experience with mid-to-enterprise-level clients, with respect to:
• • Building strong relationships
  • Identifying, projecting, setting, and hitting client KPI goals
  • Prioritizing workload with minimal support to meet deadlines
  • Creating insightful, actionable, and accurate insights for client strategies and reports with minimal support
  • Presenting data and insights in a way that is logical, clear, and actionable with minimal support
  • Creating effective meeting agendas and leading client meetings with minimal support
  • Delivering core training, as needed
• Proven track record of managing a full client workload consisting of medium-complexity clients and some high-complexity clients. Demonstrated ability to temporarily take on additional work during crunch periods
• Familiarity with AI-native search engines and LLM-based research tools (e.g., Perplexity, Gemini, Claude, or ChatGPT).
• Demonstrated ability to evaluate AI output for "hallucinations" or inaccuracies, specifically regarding technical SEO recommendations and data reporting
• Advanced and courteous written, verbal, and visual communication skills
• Advanced-level skills in Microsoft Office and Google Workspace, particularly in Excel and Google Sheets
• Advanced-level skills with SEMrush or Ahrefs

Benefits

• Competitive salaries
• 25 days PTO, 5 days STO, 12 Holidays
• Hybrid workspace for Richmonders
• 3 months fully paid Parental Leave
• 8 hours of paid volunteer time per quarter
• 401k with 3% non-elective contributions
• A comprehensive health benefit package, including 2 medical plans, dental, and vision insurance
• Life insurance, short-term, and long-term disability 
• Profit sharing 
• 2x a year company-wide meetup in Richmond, VA
• Committee Membership (Community, Culture, Health & Wellness) 

List of Awards

• 1x