Paid Media Manager [Richmond, VA]

Richmond, VA, United States2d ago

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business developmentdigital marketingexcelgoogle adsgoogle analyticsgoogle sheetsgoogle workspacemicrosoft officepaid media

The Paid Media Manager position is highly autonomous and regularly pushes the team forward.

Develop strategies and tactics that support client goals and drive strong paid media marketing performance
Build and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders to ensure high client retention and growth
Troubleshoot minor to complicated client issues independently and complex issues with support
Implement and test new capabilities to enable client growth

In addition, Paid Media Managers:

Train new hires on basic and standard concepts
Provide support for client services deliverables during the sales process for upsells and new business

Develop strong relationships with clients and senior stakeholders
Attend and participate in all meetings/calls with clients
Communicate effectively with various audiences with occasional support
Create and present insightful, meaningful, accurate reports and analysis with support on complex issues
Execute the Workshop Digital client flag process and proactively identify resolutions
Go the extra mile for assigned clients within the scope of the SOW

Proactively seek and gracefully accept feedback
Tactfully share feedback with colleagues
Immediately inform Paid Media Team Lead of any concerns or issues from clients when appropriate
Inform Paid Media Team Lead of any updates, concerns, or potential points of interest from within the digital marketing community
Share meaningful information that advances the team
Participate in the interview process
Lead special projects with support

Identify new opportunities for clients to meet their business goals
Independently identify opportunities for potential case studies and coordinate with marketing for case study development
Manage beta tests of new services for client set
May support the sales team by assisting with RFPs, presentations, audits, and SOWs
Elevate client requests for SOW changes with minimal support

Regularly identify opportunities to update and expand training content
Occasionally develop original technical training content with QA
Regularly conduct team trainings to help develop team expertise
Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices
Occasionally contribute thought leadership content to the Workshop Digital blog and the industry
May serve as a mentor for junior team members

Manage paid digital marketing accounts across Google Ads, Google Display Network, YouTube, Microsoft Ads, Facebook, Twitter, LinkedIn, and other paid digital marketing channels with support on complex issues
Strategically build, manage, and optimize client paid digital marketing accounts with support on complex issues
Perform keyword and audience research to optimize accounts and influence creative decisions with support on complex issues
Actively manage and seek ways to improve account performance and diversify client budgets to maximize results with support on complex issues
Based on client goals, create a test hypothesis and implement landing page optimizations to improve client results with support on complex issues
Create and prioritize strategies and supporting tactics that embody clients’ business goals with support on complex issues
Take ownership and accountability of client's performance by meeting and exceeding client expectations and set KPIs with support on complex issues
Set up and review Google Analytics (and any other third-party tracking software) with support on complex issues
Identify potential threats, changes in landscape, industry updates, and potential opportunities for client accounts and present these to clients with support on complex issues
Conduct ongoing tests that drive towards growth and achieving client goals with support on complex issues
Temporarily take on extra client hours to support the team during times of limited bandwidth

Meets expectations of a Senior Paid Media Analyst and has demonstrated the ability to regularly work independently
Demonstrated ability with high-complexity clients with respect to:
- Building strong relationships
- Prioritizing workload with minimal support
- Creating insightful, actionable, and accurate insights for client strategies and reports with minimal support
- Presenting data and insights in a way that is logical, clear, and actionable with minimal support
- Creating effective meeting agendas and leading client meetings with minimal support
- Delivering core training
- Logging assigned client hours worked
- Meeting deadlines
Proven track record of managing a full client workload consisting of medium-complexity clients and some high-complexity clients. Demonstrated ability to temporarily take on additional work during crunch periods
Advanced and courteous written, verbal, and visual communication skills
Advanced analytical capabilities; rarely needs support for advanced analysis and insights
Occasionally provides core training to other team members
Understands and supports leadership vision/decisions
Proactively expands core knowledge base by doing solo research/learning, asking peers to shadow, asking for support projects, etc.
Sometimes identifies and implements initiatives that push the team forward
Advanced-level skills in Microsoft Office and Google Workspace, particularly in Excel and Google Sheets

Benefits

Competitive salaries
25 days PTO, 5 days STO, 12 Holidays
Hybrid workspace for Richmonders (only Mondays are required)
3 months fully paid Parental Leave
8 hours of paid volunteer time per quarter
401k with 3% non-elective contributions
A comprehensive health benefit package, including 2 medical plans, dental, and vision insurance
Life insurance, short-term, and long-term disability