Senior Manager, Paid Social

Agency:

Omd

Job Function:

Media

Job Subfunction:

Media Activation

Job Description:

Senior Manager, Paid Social

London | OMD EMEA

About Nissan and the Digital Media Hub

Nissan is one of the world’s best-known automotive brands, with a long history of innovation and a major presence across Europe and the wider AMIEO region. OMD supports Nissan through a central digital media hub, bringing together specialist Paid Search, Paid Social and Programmatic expertise to support markets across the region. The ambition of the hub is simple: centralise biddable media where scale creates an advantage, deliver stronger and more consistent performance, and accelerate innovation and learning across markets. The hub brings together onshore, nearshore and offshore specialists and manages a significant portfolio of digital activity across multiple markets.

The Role

The Senior Manager, Paid Social is responsible for leading our BAU Paid Social activity across a cluster of EMEA markets for Nissan. You will be responsible for delivering best-in-class Paid Social planning and execution, delivering campaigns across branding and performance media, and delivering on Nissan’s business priorities. You will contribute to defining and instilling processes for your market cluster for Paid Social, partnering with both the client to deliver their objectives, as well as the wider performance team to drive a holistic approach to performance media. You will also line manage the Social Manager, therefore you will be responsible for their learning and development, and leading the overall channel strategy, activation and delivery. You will support the Performance Director with instilling best practices, training and innovation across the EMEA hub. You will also work with our distributed workforce of Executives and Senior Executives, therefore you will be responsible for their learning and development, and leading the overall channel delivery processes and QA.

 

Key Responsibilities

·       Paid Social campaign planning, activation, optimization and delivery across your market cluster

·       Stakeholder management and collaboration across Nissan and OMD local markets

·       Support in defining and delivering the key priorities and workstreams for paid social for Nissan

·       Define and deliver the test & learn plan for Nissan

·       Identify and deliver growth opportunities

·       High quality, robust and actionable data and performance analysis & reporting

·       You will own the media plan for paid social – working with the Performance Director to challenge the client/client team where required and managing the team to deliver strategic excellence, effective testing and operationally viable output

·       You will ensure your team are engaged and delivering the highest possible quality of work

·       You will also have good relationships with key partners and be up to date on their latest products

·       You will contribute to the client relationship day-to-day and be responsible for campaign planning, delivery and optimisations ​

·       You will work with the team to make sure that our campaigns are meeting targets, and where needed, making optimizations​

·       Define and deliver the key priorities and workstreams for Paid Social for Nissan

·       Define and deliver the test & learn plan for Nissan guiding execution of these plans with your direct reports ensuring Nissan stays at forefront of testing new capabilities within Paid Social

·       Work closely with media owners to review their suggestions and drive added value where possible including opportunities to work with new publishers

·       Responsible for monthly finance bookings across Paid Social for your markets

·       You will be a leader in the team when it comes to defining the best way to apply social buying strategies given the brief, budget and data available – challenging the client/client team where required and managing the team to deliver strategic excellence, effective testing and operationally viable output

·       You will ensure your team are engaged and delivering the highest possible quality of work

·       You will also have strong relationships with key partners and be up to date on their latest products

·       You will be able to work with other digital teams and feel comfortable discussing how paid social fits into the overall marketing mix

·       You will lead the strategy for your clients and make sure that we are delivering best in class plans

·       You will be able to forecast performance of new ideas and get client sign-off

·       You will lead clients briefs with the support of the Performance Director and Social Manager, ensuring that we are using the right data and insights and the right partners to deliver an innovative strategy

·       Based on your experience, you will be able to suggest different routes to find the most efficient way to answer any challenge

·       Great client service is obviously essential, but you must also protect your team against unreasonable demands on their time

·       You will manage the workload of the team and make sure that everyone has everything they need to deliver their best work

·       Additionally, you will be a part of the OMD EMEA Performance Community, and Paid Social Community, where we want you to share your expertise and knowledge

Skills and Experience

• 5+ years of demonstrable experience managing paid social

• Proven ability to independently manage multiple stakeholders in a fast-paced environment

• Knowledge of and experience in the media agency ecosystem

• Outstanding verbal and written communication skills

• Excellent organizational and leadership skills

• Exemplary time management skills, able to prioritize and work well under pressure

• Strong attention to detail

• Proven activation and planning expertise across paid social

• Excellent team management and training experience

• You will have a depth of experience across Meta and TikTok, experience in SnapChat, Reddit and Twitter, as well as campaign management tools such as Sprinklr or Smartly, is highly beneficial

• You will have excellent excel skills

• You will have excellent presentation skills, and feel comfortable building and delivering powerpoint presentations to clients

• You will be expected to have international experience, having a good degree of familiarity with local market nuances and vendors

• You will be very comfortable managing relationships with clients and colleagues, and will have experience managing a team of specialists, working with them to ensure efficiency of output and quality of work

• You will need to have a understanding of analytics platforms such as Google Analytics or Adobe Omniture

• You will have an excellent understanding of KPI selection within paid social

• You will have experience activating paid social and therefore an understanding of best practice across planning, platform choice, campaign type, campaign structure, optimisation, QA, reporting, insight generation and finance

• You will be a personal evangelist for social buying with a strong POV

• You will be passionate about the opportunities within social and challenge the client to think outside the box and test new ideas

What Success Looks Like

·       You will flawlessly plan and execute paid social campaigns for your market cluster, working in collaboration with your market cluster team

·       You will collaborate with broader teams to integrate social into the full media mix

·       You will proactively provide insights and recommendations to drive growth

·       You will develop strong relationships with your clients, hub team and local market teams

·       You will ensure your team are delivering the highest quality work in a timely manner

·       You will successfully negotiate and balance workloads to deliver to client needs whilst protecting your team

·       You will proactively share insights and learnings with the wider paid social and performance community at OMD

About OMD

OMD is the world’s largest individual media network by RECMA 2025 activity volume, with OMD EMEA operating at the heart of one of the industry’s largest and most connected media organisations. You will join a 600-person OMD EMEA agency working with some of the world’s most recognised and loved brands, including Nissan, McDonald’s, Apple and Tinder, alongside many others. OMD EMEA combines global scale and specialist capability with a highly connected regional team, creating opportunities to work across media, data, technology, strategy and investment while shaping the future of media for major international clients.

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