Director, Paid Search

Agency:

Omd

Job Function:

Media

Job Subfunction:

Media Activation

Job Description:

Director, Paid Search

London | OMD EMEA

About Nissan and the Digital Media Hub

Nissan is one of the world’s best-known automotive brands, with a long history of innovation and a major presence across Europe and the wider AMIEO region. OMD supports Nissan through a central digital media hub, bringing together specialist Paid Search, Paid Social and Programmatic expertise to support markets across the region. The ambition of the hub is simple: centralise biddable media where scale creates an advantage, deliver stronger and more consistent performance, and accelerate innovation and learning across markets. The hub brings together onshore, nearshore and offshore specialists and manages a significant portfolio of digital activity across multiple markets.

The Role

The Director, Paid Search is responsible for leading the team of Paid Search specialists across the EMEA hub. You will directly manage one market cluster including client stakeholder and team line management for that market cluster, and you will be accountable for leading and instilling your Paid Search approach, processes, learnings and training across all clusters. You will have a depth of specialism and hands on planning & buying experience across Paid Search, with expertise in Google Ads, Microsoft Ads, and SA360. Your role will be to lead various workstreams across Paid Search, including innovation, measurement, and annual planning. You will also be responsible for line managing the Paid Search Senior Managers; and coaching them through managing their teams. You will be accountable for the end-to-end delivery and performance of Paid Search, as such you will be adept at managing efficient SLAs, instilling and ensuring QA processes, and using your client and internal relationships to ensure excellency across Paid Search.

Key Responsibilities

·       Key stakeholder management across Nissan and OMD teams

·       Direct management of the Paid Search Senior Managers and support in management of their team of Paid Search specialists

·       Define and deliver the key priorities and workstreams for Paid Search for Nissan

·       Drive and deliver excellence in Paid Search planning, activation, optimization and delivery across the EMEA hub

·       Connection and collaboration across the local countries

·       Translating the key priorities and workstreams for Nissan into Paid Search workstreams and deliverables

·       Collaborating with broader stakeholders to ensure a cohesive and connecting omnichannel strategy and deployment for Nissan

·       Set the learning agenda for Paid Search, and lead the test & learn approach across the hub

·       Identify and deliver growth opportunities

·       High quality, robust and actionable data and performance analysis & reporting

·       You will challenge the client/client team where required and manage the Paid Search team to deliver strategic excellence, effective testing and operationally viable output

·       You will contribute to the client relationship day-to-day and be responsible for campaign planning, delivery and optimisations ​

·       Define and deliver the key priorities and workstreams for Paid Search for Nissan

·       You will work with the team to make sure that our campaigns are meeting targets, and where needed, making optimizations

·       Work closely with media owners to review their suggestions and drive added value where possible including opportunities to work with new publishers

·       You will be a leader in the team when it comes to defining the best way to apply search buying strategies given the brief, budget and data available – challenging the client/client team where required and managing the team to deliver strategic excellence, effective testing and operationally viable output

·       You will ensure your team are engaged and delivering the highest possible quality of work

·       You will lead Paid Search end to end for the hub and make sure that we are delivering best in class plans

·       Based on your experience, you will be able to suggest different routes to find the most efficient way to answer any challenge.​

·       Great client service is obviously essential, but you must also protect your team against unreasonable demands on their time.​

·       You will manage the workload of the team and make sure that everyone has everything they need to deliver their best work.

·       Ultimate responsibility for best practice activation set-ups in search media buying platforms with expert in platform knowledge to be able to constantly improve utilisation of automation and new features, optimisation of campaign builds and creating robust QA process

·       Leading Paid Search training for more junior team members to constantly push the team to develop, including objectives settings, 1-2-1s and robust plans for onboarding new team members

·       Ultimate responsibility for billing and invoicing across Paid Search, ensuring faultless billing and reconciliation process

·       Additionally, you will be a part of the OMD EMEA Performance Community, and Paid Search Community, where you will be a strong voice sharing your expertise and knowledge

Skills and Experience

• 7+ years of demonstrable experience managing Paid Search

• Proven ability to independently manage multiple stakeholders in a fast-paced environment

• Knowledge of and experience in the media agency ecosystem

• Outstanding verbal and written communication skills

• Excellent organizational and leadership skills

• Exemplary time management skills, able to prioritize and work well under pressure.​

• Strong attention to detail

• Proven activation and planning expertise across Paid Search

• Excellent team management and training experience

• You will have a depth of experience across Meta and TikTok, experience in Snapchat, Reddit and other social media platforms is highly beneficial

• You will have excellent excel skills

• You will have excellent presentation skills, and feel comfortable building and delivering powerpoint presentations to clients

• You will be expected to have international experience, having a good degree of familiarity with local market nuances and vendors

• You will be very comfortable managing relationships with clients and colleagues, and will have experience managing a team of specialists, working with them to ensure efficiency of output and quality of work

• You will need to have a understanding of analytics platforms such as Google Analytics or Adobe Analytics

• You will have an excellent understanding of KPI selection within Paid Search

• You will have experience activating Paid Search and therefore an understanding of best practice across planning, campaign type, campaign structure, bid strategies, scripts, optimisation, QA, reporting, insight generation and finance

• You will be a personal evangelist for social buying with a strong POV

• You will be passionate about the opportunities within social and challenge the client to think outside the box and test new ideas

What Success Looks Like

·       Paid Search operates to consistently high standards while working together around shared business and performance outcomes

·       Markets receive clearer performance recommendations, faster access to specialist expertise and a stronger pipeline of innovation and learning for Paid Search

·       The Paid Search team operates with clear accountability, strong quality and an ambitious culture that attracts and develops excellent Paid Search talent

·       Paid Search opportunities are identified, tested and scaled across markets, with learning converted into repeatable improvements rather than isolated examples

·       Flawless planning and execution of Paid Search activity for all markets across the year

·       You will collaborate with broader teams to integrate Paid Search into the full media mix

·       You will proactively provide insights and recommendations to drive growth

·       You will develop strong relationships with your clients, hub team and local market teams

·       You will ensure your team are delivering the highest quality work in a timely manner

·       You will successfully negotiate and balance workloads to deliver to client needs whilst protecting your team

·       You will proactively share insights and learnings with the wider Paid Search and performance community at OMD

About OMD

OMD is the world’s largest individual media network by RECMA 2025 activity volume, with OMD EMEA operating at the heart of one of the industry’s largest and most connected media organisations. You will join a 600-person OMD EMEA agency working with some of the world’s most recognised and loved brands, including Nissan, McDonald’s, Apple and Tinder, alongside many others. OMD EMEA combines global scale and specialist capability with a highly connected regional team, creating opportunities to work across media, data, technology, strategy and investment while shaping the future of media for major international clients.

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