Media Buyer

Accountabilities:

As a Media Buyer, you will lead paid acquisition initiatives, drive measurable business growth, and build strong client partnerships. Your responsibilities will include:

• Develop and oversee paid media strategies across Meta, Google, TikTok, Snapchat, X, and other relevant advertising platforms.

• Determine budget allocation, campaign structures, audience targeting, and creative priorities to maximize profitable growth.

• Balance short-term campaign performance with long-term customer acquisition and business growth objectives.

• Monitor account performance in collaboration with Media Analysts, identifying trends, diagnosing issues, and implementing optimization strategies.

• Analyze performance fluctuations and determine when to scale campaigns, introduce new tests, reduce investment, or address broader business challenges.

• Evaluate the complete customer journey and identify opportunities to improve landing pages, conversion rates, pricing, offers, checkout experiences, customer retention, and post-purchase performance.

• Develop structured testing roadmaps covering audiences, creative concepts, messaging, offers, and campaign structures.

• Measure experimentation results based on their impact on business performance and use insights to refine future strategies.

• Collaborate with Creative Strategists to identify creative opportunities, develop performance-driven briefs, and translate customer and media insights into actionable recommendations.

• Build and maintain strong client relationships based on trust, expertise, and measurable results.

• Lead strategic client discussions, present performance insights, communicate recommendations, and explain key advertising decisions.

• Challenge existing assumptions when performance data supports alternative approaches.

• Proactively identify opportunities to expand account growth through new channels, audiences, creative strategies, offers, and funnel improvements.

• Leverage data, technology, and AI-powered tools to improve decision-making and campaign effectiveness.

Requirements:

The ideal candidate is an experienced performance marketer with strong e-commerce expertise, commercial awareness, and the ability to combine strategic thinking with hands-on campaign management. You should bring:

• At least 6 years of experience in paid media, performance marketing, growth marketing, or a related field.

• Significant experience managing e-commerce clients is essential.

• Strong hands-on experience managing campaigns across Meta, Google, and TikTok.

• Additional experience with advertising platforms such as Snapchat and X is an advantage.

• Proven experience managing substantial advertising budgets.

• A track record of developing and executing paid media strategies that deliver measurable business growth.

• Strong understanding of e-commerce performance metrics, customer acquisition economics, conversion rates, and funnel optimization.

• Experience with creative testing, offer experimentation, landing page optimization, and customer journey improvements.

• Experience collaborating with Creative, Analytics, Growth, and other cross-functional teams.

• Strong client-facing communication and presentation skills.

• Demonstrated ability to develop and present strategic recommendations to senior stakeholders.

• Excellent analytical, problem-solving, and decision-making abilities.

• A commercially driven mindset, with a focus on profitable growth, customer economics, conversion, and retention rather than isolated advertising metrics.

• The ability to work independently, manage ambiguity, and proactively identify opportunities without waiting for direction.

• Fluency in written and spoken English.

• Familiarity with data, marketing technology, and AI tools to improve operational efficiency and strategic decision-making.

Benefits:

• Fully remote working arrangement, with opportunities open to candidates globally.

• Significant ownership and autonomy over a portfolio of e-commerce clients.

• Opportunity to work with ambitious consumer brands across health, wellness, beauty, nutrition, personal care, and lifestyle.

• Collaboration with experienced professionals across media buying, creative strategy, analytics, growth, and technology.

• Access to proprietary marketing intelligence tools and advanced AI-powered technologies.

• Exposure to large-scale advertising operations, supported by a network of more than 400,000 creators and over $850 million in annual media spend managed across the organization.

• Opportunities to influence broader business growth beyond traditional media buying responsibilities.

• Professional development and potential career progression into media leadership, strategic planning, or broader growth management roles.

• A distributed working environment built around trust, accountability, ownership, and execution.

• Opportunities to experiment with innovative advertising strategies and contribute to the growth of leading consumer brands.