Manager - Business Planning and Analytics.Marketing

Core purpose of the Job:

• Support Senior Manager to manage the business plan process.

• Deliver timely and concrete business cases for all products, services & promotions across the commercial space.

• Show insightful patterns/trends, for each product performance for both existing & new services & product.

• Manage monthly financial performance reports ensuring accuracy and compliance.

• Provide efficiency in Marketing OPEX management.

Key Focus Areas;

• Pricing – Across the Business
• Monitor, evaluate, and report on various revenue streams and volume drivers as per target against actual for segment.
• Evaluate all promotions and other tactical market initiatives to show financial impact on overall business and recommend corrective actions for future promotions.
• Manage and track OPEX within the Department
• Monthly financial reporting

Key Tasks:

• Deliver monthly Ops Review reports.

• Support Senior Manager with Business planning, ensuring quality & timely delivery

• Provide Biz cases for all products, services and promotions for the commercial Team - Marketing, S&D, MoMo & EBU.

• Liaise with CVM & BI team to understand consumer behavior and attitude to price for each biz case.

• Make sound & measurable assumptions for all biz cases showing possible cannibalization of similar initiatives where applicable.

• Manage ABC Model (Group pricing model) assumptions & reporting.

• Manage Post Launch Evaluation of all Product, Service, Promotions & Interventions; end-to-end product performance.

• Manage daily revenue tracker, weekly OPCO dashboard and monthly performance.

• Generate new innovative report to support decision making.

• Responsible for generating and documentation of the MTN tariff tree ensuring the business is compliant at all times per SCOOM regulation.

• Manage OPEX & Conduct OPEX Analysis & Reporting.

  People:

• Create and manage a high-performing, commercially focused Marketing team.

• Create the right environment that foster teaming, sharing, caring and holding each other accountable.

• Conduct Site Monitoring and Micro-market mapping/prioritization

Minimum Requirements

Education:

• A Bachelor’s Degree in Finance, Accounting, Economic, Business Admin, Statistics or related field
• 5 years relevant experience in Finance, Marketing and Business Statistics

Experience:

• 5 years relevant experience in Finance, Marketing and Business Statistics

• Professional/Technical competencies:
• Financial modeling
• Economics & Accounting
• Excellent analytical skills with a keen eye for teasing out insights from volumes of data
• Knowledge of advanced data analysis techniques that include customer segmentation, customer lifecycle modeling, lifetime customer value, customer experience optimization, predictive modeling, multivariate analysis, querying and reporting tools, metrics reporting, A/B testing and statistical significance
• Excellent communication, reporting and presentation skills.
• Telecom business savvy
• Computer literate including MS Excel, Access, PowerPoint, Project, Word and SPSS, SAS (or other statistical software package).