Head of Marketing & Growth

Accountabilities

As Head of Marketing & Growth, you will own the marketing strategy and execution, ensuring that every initiative contributes to qualified opportunities, revenue growth, and long-term business expansion.

• Own marketing-generated pipeline and revenue contribution, prioritizing qualified opportunities over vanity metrics.

• Manage and optimize the full marketing funnel, from acquisition and lead qualification to opportunities, pipeline, and closed revenue.

• Build and maintain the marketing operating system in HubSpot, including attribution models, lifecycle stages, UTM tracking, and executive reporting dashboards.

• Manage the marketing budget and acquisition economics, monitoring customer acquisition costs (CAC), return on investment (ROI), and campaign performance.

• Design and execute structured, data-driven marketing experiments across SEO/AEO, LinkedIn, paid search, email automation, webinars, and account-based marketing (ABM).

• Translate complex technical services, including enterprise systems, Airtable, workflow automation, and AI solutions, into clear ideal customer profiles, value propositions, and go-to-market messaging.

• Lead content and brand authority initiatives, including case studies, executive thought leadership, and strategic content aligned with buyer journey stages.

• Leverage AI-powered marketing tools, agents, and automation workflows to scale research, analytics, content production, and campaign execution.

• Collaborate with Sales leadership to align lead qualification, feedback loops, deal attribution, and opportunity conversion.

• Work with creative, content, and execution teams to establish scalable processes, define future roles, and strengthen departmental capabilities.

• Report to executive leadership on marketing investments, campaign learnings, pipeline contribution, and growth forecasts.

Requirements

The ideal candidate combines strategic leadership with strong execution capabilities, commercial judgment, and a proven ability to generate measurable B2B growth.

• Demonstrated experience owning marketing-generated pipeline in a B2B environment, with measurable results in qualified opportunities and revenue generation.

• Strong analytical and commercial skills, including funnel metrics, conversion rates, CAC, ROI, and multi-touch attribution.

• Experience leading multi-channel B2B demand generation across organic and paid acquisition, email, content, and event marketing.

• Hands-on proficiency with HubSpot CRM, marketing automation platforms, campaign tracking systems, and funnel reporting dashboards.

• Ability to operate independently as both a strategic marketing leader and a hands-on execution professional in a lean, fast-paced environment.

• Exceptional written and spoken English, with the ability to communicate complex technical services clearly to US C-suite audiences.

• Full availability during US business hours.

• A quiet, professional home office, reliable high-speed internet, and high-performance remote working equipment.

Preferred Qualifications

• Experience leading marketing or growth in B2B professional services, technology consulting, SaaS, workflow automation, or AI-focused businesses.

• Background building or scaling a marketing function from its early stages into a structured, performance-driven growth engine.

• Practical experience with HubSpot, ClickUp, Google Ads, LinkedIn Campaign Manager, and modern AI-powered marketing workflows.

• Familiarity with technology partner ecosystems such as Airtable, Salesforce, HubSpot, or Anthropic.

Benefits

• Monthly compensation: USD 5,000–6,000.

• Work arrangement: 100% remote, from anywhere in Latin America.

• Schedule: Stable Monday–Friday schedule aligned with US business hours.

• Executive exposure: Direct collaboration with executive leadership and the opportunity to shape the go-to-market roadmap.

• High-impact role: Significant ownership of growth strategy, marketing operations, and revenue-generating initiatives.