Wellspect Region Sales Manager, Southeast

Requistion ID: 84524

Wellspect Healthcare is a leading global provider of innovative medical devices that help people suffering from urinary retention or chronic constipation. More than 1,000 employees around the world are dedicated to making a difference to people who need our products and services. Wellspect is one of the worlds’ leading manufacturers of intermittent urinary catheters, with LoFric® as the most known brand. As a help to those with chronic or severe constipation Wellspect has developed what likely is the world’s most advanced irrigation system, Navina™, combining a high degree of user convenience, clinical effectiveness and connectivity into one smart system. Wellspect strives to become climate neutral and leave the smallest possible environmental footprint.   The company, with headquarters in Mölndal, Sweden, is present in more than 30 countries, and part of Dentsply Sirona, the worlds´ largest manufacturer of professional dental technologies. The company’s shares are listed in the United States on NASDAQ under the symbol XRAY. Visit www.wellspect.com and www.dentsplysirona.com for more information.

Candidates must be located in either Georgia or Florida

 

Job Summary:

 

The Regional Sales Manager is responsible for leading and driving sales performance across an assigned region within the Urology and Incontinence business. This role provides strategic direction, coaching, and support to a team of sales professionals to achieve revenue growth, expand market share, and strengthen customer relationships with healthcare providers, distributors, and key decision-makers.

 

The Regional Sales Manager will oversee all aspects of regional sales operations, including territory planning, account development, pipeline management, and execution of business strategies aligned with company objectives.  By leveraging deep knowledge of the urology and incontinence market, the Regional Sales Manager will ensure effective promotion of the company’s product portfolio, build strong partnerships with healthcare professionals, and deliver solutions that improve patient outcomes.

 

Success in this role requires strong leadership, a consultative sales approach, and the ability to foster collaboration across cross-functional teams, including marketing, clinical, and market access. The Regional Sales Manager plays a critical role in shaping regional strategy, driving sales excellence, and representing the organization’s commitment to innovation and customer success.

 

Job Responsibilities:

 

Sales Leadership:

• Leads, coaches, and manages a regional sales team to consistently achieve revenue, market share, and growth objectives.
• Develops and executes regional business plans, including SWOT analyses, to drive both short-term performance and long-term growth.
• Monitors performance metrics, identify risks/opportunities, and implement corrective actions as needed.
• Fosters a high-performance culture built on accountability, empowerment, and alignment with company values.
• Promotes collaboration, teamwork, and ownership of individual and collective success.
• Champions cross-functional initiatives to strengthen market presence and overall business impact.

 

Market Development & Customer Engagement:

• Builds and maintains strong relationships with healthcare providers, distributors, and key decision-makers to position Wellspect as a preferred partner.
• Identifies and pursues new business opportunities, customer segments, and market trends to expand regional growth.
• Partners with Marketing and internal stakeholders to ensure consistency, alignment, and effectiveness of business initiatives.
• Analyzes sales data and customer feedback to inform strategy, address complaints, and ensure compliance with quality standards.
• Forecasts opportunities, allocates resources effectively, and contributes regional insights to divisional initiatives.
• Establishes a Continuing Education (CE) footprint to strengthen customer knowledge and brand credibility.
• Leads regional meetings that drive accountability, knowledge-sharing, and alignment with sales objectives.

 

Team Development & Coaching:

• Recruits, hires, onboards, and retains a high-performing, diverse sales team aligned with company values.
• Provides ongoing coaching, mentoring, and professional development tailored to individual DSM needs.
• Conducts field visits and co-travels to observe customer interactions and reinforce best practices.
• Supports DSM development through best-in-class sales models, product knowledge, and procedural training.
• Delivers actionable feedback, facilitate conflict resolution, and conduct structured bi-annual performance reviews.
• Partners with HR on employee relations, disciplinary actions, and IDPs to support career growth and succession planning.
• Identifies and develops high-potential talent while addressing underperformance effectively.

 

Operation Excellence:

• Oversees accurate sales forecasting, territory planning, and pipeline management via CRM systems.
• Ensures compliance with reporting, expense management, company policies, and regulatory requirements.
• Partners cross-functionally (Marketing, Clinical, Reimbursement, Operations) to align and execute regional initiatives.
• Builds distributor partnerships through branch manager engagement, sales reviews, and loyalty programs.
• Develops and tracks regional DME programs to drive growth and expand market presence.
• Represents the region at distributor sales meetings to launch new products and initiatives with measurable impact.

 

Representation & Advocacy

• Represents the company at regional/national conferences, trade shows, and industry events.
• Provides market intelligence and customer feedback to guide corporate strategy, product development, and marketing initiatives.
• Advocates for the company’s mission and values, promoting a culture focused on improving patient outcomes.

 

Other:

• Manages day-to-day selling efforts of DSMs and filter/prioritize divisional communications and initiatives.
• Oversees annual expense budgets, including regional funds and T&E expenses.
• Ensures compliance with all company policies, procedures, and administrative requirements.
• Performs additional duties as assigned to support business needs.

 

Education: Bachelor’s degree in Business Administration, Life Sciences, Healthcare, or a related field required; MBA preferred

 

Years and Type of Experience:

• 5 - 7 years of progressive sales experience in the medical device, pharmaceutical or healthcare industry, with at least 3 years in a sales leadership or management role.
• Demonstrated success in the urology, continence, or broader healthcare market strongly preferred.
• Proven track record of consistently achieving or exceeding sales goals, with experience in territory and account management.
• Demonstrated ability to craft and deliver clear, value-added messages—both verbal and written—that foster understanding of business strategies and align with organizational objectives.

 

Key Skills, Knowledge & Capabilities:

• Strong leadership and people management skills with the ability to coach, motivate, and develop high-performing teams.
• Excellent verbal and written communication skills; able to present effectively to healthcare providers, distributors, and internal stakeholders.
• Business acumen and strategic thinking with the ability to translate market insights into actionable plans.
• Consultative sales approach with advanced negotiation and relationship management skills.
• Proficient in CRM tools (e.g., Salesforce) and Microsoft Office Suite; strong analytical skills to support data-driv