VP, Revenue Strategy and Operations

Join ABC Fitness and become part of a culture that’s as ambitious as it is authentic. Let’s transform the future of fitness—together!

Our Values

Best Life

We believe great work begins with great people. That’s why our culture is built on respect, trust, and belonging. We create an inclusive environment where every team member can bring their authentic self to work—because diverse perspectives drive innovation and meaningful impact.

Growth Mindset

We are doers, thinkers, and dreamers. At ABC Fitness, your growth is our investment. Through continuous learning, mentorship, and professional development opportunities, we empower you to reach new heights—personally and professionally.

One Team

From day one, you’ll be part of a team that collaborates, celebrates, and cares. We move fast, support one another, and have fun along the way. Because when you thrive, we all thrive.

ABC Fitness is seeking a VP, Revenue Strategy and Operations to serve as a strategic operating partner to the Chief Revenue Officer and Chief Marketing Officer and a key leader in ABC’s global commercial transformation. This leader will help architect, scale, and operationalize the engine that supports revenue growth across global SMB and Enterprise sales motions, while partnering closely with Sales, Marketing, Client Experience, Product, Finance, People, and other stakeholders.

This is a highly visible leadership role for someone who has built and transformed revenue operating models in a global SaaS environment. You will be responsible for connecting strategy to execution across revenue and marketing planning, sales process, operating cadence, systems and tools, reporting, enablement, pipeline discipline, forecasting, and performance management.

The VP will lead teams across Revenue and Marketing Operations, Systems and Tools, and Reporting. Success requires a leader who can operate at altitude with executives, engage deeply with field realities, identify risks and opportunities early, propose practical options, and drive solutions through cross-functional partnership. This role requires a leader who is willing to get into the work with their team and not just stay at a leadership altitude.

What You’ll Do

• Serve as a strategic operating partner to the CRO, CMO and senior GTM leadership, helping define and execute the commercial transformation required to scale ABC’s global revenue organization.
• Architect and operationalize ABC’s GTM operating model across global SMB and Enterprise sales motions, including segmentation, coverage, territory and book design, capacity planning, pipeline discipline, forecasting, and performance management.
• Own GTM data governance for core revenue operating data, including account hierarchy, pipeline, bookings, forecast inputs, territory and book assignments, quota inputs, sales activity, productivity reporting, funnel performance, and executive GTM reporting; partner with Finance, Marketing, Client Experience, and Technology to maintain trusted source-of-truth definitions and reporting.
• Lead Revenue and Marketing Operations and Systems, Tools, and Reporting teams, building a high-performing function that improves clarity, accountability, execution quality, and business visibility.
• Partner with Sales leaders and Enablement to build scalable sales processes, playbooks, manager routines, deal inspection practices, operating cadences, and the mechanisms to measure them that improve how teams sell, manage pipeline, forecast, and execute against revenue goals.
• Lead deal desk, and contract operations strategy in partnership with Sales, Finance, Legal, Client Experience, and Marketing Operations, including discount governance, CPQ workflows, non-standard deal approvals, approval thresholds, escalation paths, and commercial guardrails.
• Partner with Client Experience and Finance on renewal forecasting, retention visibility, and customer health inputs.
• Partner with the CMO and Marketing Operations to improve full-funnel visibility, campaign-to-pipeline handoffs, attribution, conversion reporting, data governance, and alignment between marketing investment, pipeline creation, and revenue outcomes.
• Own the GTM operating rhythm, systems roadmap, reporting architecture, and executive performance cadence that help Sales, Marketing, Finance, and executive leaders anticipate outcomes, make decisions, and act decisively.
• Identify GTM risks, opportunities, productivity barriers, data gaps, process breakdowns, and commercial execution issues; develop options, recommend solutions, and drive resolution through cross-functional partnership with Sales, Marketing, Finance, Legal, Client Experience, Product, Technology, and People partners.
• Establish clear KPIs, governance routines, and performance management mechanisms that connect GTM activity to revenue, productivity, conversion, retention, and growth outcomes.
• Build, coach, and scale a global team that can move quickly, solve problems, improve operating discipline, and support a distributed commercial organization across multiple regions.

What You’ll Need

• Significant leadership experience in GTM Strategy, Revenue Operations, Sales Operations, Commercial Operations, Sales Transformation, or a closely related function within a SaaS business.
• Experience supporting both SMB and Enterprise sales organizations in a global operating environment, with a proven track record of helping businesses to succeed at scale and over time.
• Demonstrated success leading commercial transformation or large-scale GTM operating-model change, including process redesign, governance, reporting, systems, enablement, and field adoption.
• Deep experience with revenue planning, segmentation, territory and book design, capacity planning, forecasting, pipeline management, sales productivity, and performance measurement.
• Experience partnering on sales compensation, quota design, pricing operations, deal governance, or coverage model changes.
• Strong understanding of SaaS sales execution, including how sales leaders, frontline managers, and sellers use playbooks, systems, reporting, pipeline discipline, and operating cadences to drive results.
• Proven ability to identify risks and opportunities, propose practical options, make clear recommendations, and drive solutions through cross-functional partnership.
• Strong executive presence and communication skills, with the ability to influence senior leaders, align competing priorities, and turn complex operating issues into clear decisions and action plans.
• Strong systems and data fluency, including experience with CRM, BI/reporting, sales engagement, forecasting, enablement, revenue intelligence, or related GTM platforms.
• Practical understanding of how AI, automation, and advanced analytics can improve GTM productivity, decision quality, operating discipline, and seller effectiveness.
• Experience leading or partnering closely with deal desk, quoting, CPQ, discount governance, non-standard deal approvals, contract operations, and cross-functional deal review processes in a SaaS GTM environment.
• Strong understanding of GTM data governance, including source-of-truth ownership, metric definitions, systems of record, reporting standards, and cross-functional decision rights across Sales, Marketing, Finance, Client Experience, and Technology.
• Experience partnering with Finance on revenue planning, bookings governance, forecast inputs, quota assumptions, deal economics, and executive reporting.
• Working knowledge of renewal forecasting, customer health signals, and retention operations, with the judgment to operate effectively in a matrixed model with Client Experience and Finance.

And It’s Great to Have

• Experience in vertical SaaS, payments, fitness technology, or another multi-product recurring-revenue business.
• Experience supporting global teams and the ability to drive successful outcomes in all regions.
• Experience improving marketing-to-sales handoffs, campaign operations, funnel reporting, attribution quality, or demand-to-revenue visibility.
• Experience leading GTM change management through periods of transformation, team rebuilds, rapid growth, or operating-model redesign.

What Success Looks Like

• ABC has a scalable global commercial operating model that connects strategy, planning, execution, systems, reporting, enablement, and performance management.
• SMB and Enterprise sales teams operate with clearer playbooks, stronger manager routines, better pipeline discipline, and more consistent execution.
• Revenue planning, forecasting, territory design, pipeline inspection, and performance reporting are more trusted, consistent, predictive, and action-oriented.
• GTM leaders have better visibility into risks, opportunities, leading indicators, productivity barriers, and the actions required to improve outcomes.
• Sales and Marketing are more tightly aligned through clearer funnel visibility, stronger handoffs, better attribution, and shared performance accountability.
• Commercial transformation moves from strategy to sustained adoption through practical solutions, clear ownership, and disciplined execution.
• AI, automation, and improved tooling are used in targeted ways to improve speed, quality, productivity, and decision-making across the GTM organization.

What’s In It For You

At ABC, we value One Team, Growth Mindset, and Best Life. We look for leaders who collaborate across boundaries, keep learning, and help build an environment where people can do meaningful work and perform at their best.

You will have the opportunity to help shape a global commercial transformation at a pivotal moment in ABC’s growth. You will work closely with senior Sales and Marketing leaders, lead a global operations team, and build the GTM operating system that helps ABC scale with greater discipline, intelligence, and customer impact.

About ABC Fitness

ABC Fitness is a leading provider of software and related services for the fitness industry, supporting fitness operators and members around the world. ABC helps gyms, studios, and fitness businesses operate more effectively through software, payments, member engagement, and Client Experience solutions.

Location

This role is U.S.-based. The location requirement is tied to the close partnership needed with the CRO, CMO, Sales leadership, and senior GTM stakeholders.

ABC is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment where employees, clients, and stakeholders feel valued, respected, and inspired to reach their full potential.

Compensation for this role will be determined based on a variety of factors, including relevant experience, qualifications, skills, geographic location, and market considerations. The anticipated compensation range for this position is -

- annually. In addition to base compensation, eligible employees may be offered other forms of compensation, such as bonuses, commissions, equity, or other incentive programs, where applicable. Compensation and benefits may vary by location and are subject to applicable legal, business, and market requirements.

WHAT’S IN IT FOR YOU:

• Purpose led company with a Values focused culture – Best Life, One Team, Growth Mindset
• Time Off – with our open PTO policy, we offer flexibility in how and when you take PTO!
• Days of Disconnect – once a quarter, we take a collective breather and enjoy a day off together around the globe. #oneteam
• Parental & Pawternity Leave – we offer leave for when your family grows by two feet or four paws!
• Best Life Perk – we are committed to meeting you wherever you are in your fitness journey with a quarterly reimbursement
• Medical/Dental/Vision coverage
• EAP – we get you help when you need it. Period.
• Premium Calm App – enjoy tranquility with a Calm App subscription for you and up to 4 dependents over the age of 16
• And more! – so many benefits we couldn’t even fit them all here!

At ABC Fitness, we don’t just build technology—we build communities and transform lives. Your work matters here, your growth is supported, and your voice is heard. We welcome diverse talent and encourage you to apply, even if you don’t meet every requirement.

ABC’S COMMITMENT TO DIVERSITY, EQUALITY, BELONGING AND INCLUSION: 

ABC is an equal opportunity employer committed to diversity, equity, and inclusion. We strive to create a workplace where every employee, client, and partner feels valued, inspired, and empowered to reach their full potential. For us, inclusion isn’t just the right thing to do—it’s a business imperative. Learn more at abcfitness.com

About ABC Fitness

ABC Fitness is the #1 software provider for fitness businesses of any size, all around the world. Supporting 30K clubs, 650K coaches, 40M members, and processing more than $12B in payments every year, ABC Fitness provides scalable, data-driven solutions to simplify club management and engage members and clients.

From personal trainers, boutique studios, and gyms, to international franchise health clubs, ABC Fitness will move your business forward through technology and industry insights. Innovation is at the center of everything we do, across ABC Glofox, ABC Ignite, ABC Trainerize, and ABC Evo. Let's make your fitness vision a seamless reality, together. Learn more at abcfitness.com

#LI-REMOTE