Vice President of Marketing

Vice President of Marketing
PE-Backed SaaS | Middle Market Focus | Senior Leadership
Location: Denver, CO Reports To: Chief Executive Officer 

About the Company
Accelo is a growth oriented, private equity-backed SaaS company serving middle market businesses with a Professional Services Automation platform. Backed by Bow River Capital (PE Firm) we are on an accelerated growth trajectory and seeking a dynamic, data-driven marketing leader to help us scale our brand, pipeline, and customer base. Our platform is purpose-built for the complexity of middle market organizations, and our marketing efforts must reflect the sophistication and value we bring to that segment.

Position Overview
The Vice President of Marketing will serve as a key member of the senior leadership team, owning all aspects of marketing strategy and execution. This individual will be responsible for building a best-in-class marketing engine that drives measurable pipeline growth, supports the sales organization, and elevates brand authority in our target markets. The ideal candidate brings a blend of strategic vision and hands-on execution, with a deep understanding of the PE-backed SaaS operating environment and the middle market buyer.

Key Responsibilities
Demand Generation & Pipeline Growth

• Architect and execute a full-funnel demand generation strategy that consistently delivers qualified pipeline to the sales team
• Own MQL, SQL, and pipeline contribution targets; build reporting cadence with clear attribution models
• Develop and optimize multi-channel campaigns across paid media, email, content, webinars, and events
• Partner closely with Sales leadership to align on ICPs, messaging, and pipeline velocity metrics

SEO, GEO & AEO Strategy

• Lead and evolve the company's organic search strategy, including traditional SEO, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO)
• Ensure the company's content and digital presence is optimized for discovery across both traditional search engines and AI-powered answer platforms (e.g., ChatGPT, Perplexity, Gemini)
• Build a scalable framework for keyword strategy, topical authority, and structured content that wins in the evolving search landscape
• Track and report on organic visibility, AI citation frequency, and search-driven pipeline contribution

Content Strategy & Thought Leadership

• Build a content engine that establishes the company as the authoritative voice for middle market buyers in the category
• Oversee production of high-impact assets: whitepapers, case studies, blog content, video, webinars, and sales enablement collateral
• Develop a content calendar aligned to buyer journey stages, seasonal trends, and product releases
• Collaborate with subject matter experts and customers to create authentic, insight-driven content

Events & Field Marketing

• Own the company's events strategy, including industry conferences, owned executive events, user conferences, and virtual programming
• Partner with Sales to design targeted field marketing programs that accelerate opportunities in key accounts and regions
• Measure ROI on all event investments and continuously optimize the portfolio based on pipeline impact

Sales Enablement & GTM Alignment

• Serve as a strategic partner to the CRO and Sales leadership, ensuring tight GTM alignment on messaging, plays, and target accounts
• Develop and maintain a robust library of sales enablement materials, competitive intelligence, and buyer-centric messaging frameworks
• Lead win/loss analysis and translate insights into actionable positioning and messaging updates

Brand & Market Positioning

• Define and evolve the company's brand identity, positioning, and messaging across all channels and audiences
• Own analyst relations, PR, and thought leadership programs that raise the company's profile in the middle market SaaS category
• Monitor competitive landscape and market trends; translate insights into strategic positioning advantages
• Analyze ICP and corresponding value proposition. Build positioning and branding accordingly

Team & Budget Leadership

• Build, develop, and lead a high-performing marketing team, including direct hires and agency/contractor relationships
• Manage the marketing budget with a PE-grade focus on ROI, efficiency, and scalable investment
• Establish OKRs and KPIs across the marketing function; present results to executive leadership and board as needed

Qualifications & Experience
Required

• 8+ years of progressive B2B marketing experience, with at least 3 years in a VP or senior director-level marketing leadership role
• Proven track record in a PE-backed SaaS organization, with a clear understanding of PE growth expectations, EBITDA sensitivity, and board-level reporting
• Deep experience marketing to and for the middle market customer segment
• Demonstrated success in demand generation with measurable pipeline outcomes
• Proven SaaS commercialization experience, including taking new products, modules, or offerings to market; shaping pricing and packaging; and translating product capabilities into revenue-generating GTM programs
• Strong background in Account-Based Marketing (ABM), with a track record of designing and scaling ABM programs that engage buying committees, accelerate deal velocity, and expand revenue within target accounts
• Demonstrated success applying AI across the marketing function (e.g., content production, personalization, intent and predictive analytics, campaign optimization, and workflow automation) with measurable gains in efficiency and pipeline
• Hands-on expertise in SEO, with an evolving understanding of GEO and AEO in the context of AI-driven discovery
• Experience owning and executing a content strategy that drives measurable organic and inbound results
• Proven ability to plan and execute corporate events, trade shows, and field marketing programs
• Strong track record of partnering with Sales organizations to drive GTM alignment and revenue impact
• Experience managing and scaling marketing teams and budgets

Preferred

• Experience with horizontal SaaS platforms serving middle market companies
• Familiarity with ABM platforms, CRM systems, and marketing automation tools 
• Experience through a PE-backed company's growth stage to exit (IPO, strategic sale, or continuation fund)
• Exposure to traditional enterprise/mid-market sales
• Experience interacting with senior leadership and ideally private equity board

Compensation & Benefits

• Competitive base salary commensurate with experience: $140,000-$150,000
• Annual performance bonus tied to company and individual objectives
• Comprehensive health, dental, and vision benefits
• 401(k) with company match
• Flexible time off policy
• 10 company holidays

Accelo is proud to be an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants regardless of race, color, religion, gender, gender identity, age, national origin, disability, parental or pregnancy status, marriage and civil partnership, sexual orientation, veteran status, or any other characteristic protected by law. Reasonable accommodations will be made to meet the requirements of the Americans with Disabilities Act and will be provided as requested by candidates taking part in all aspects of the selection process. All your information will be kept confidential according to EEO guidelines.