Strategic Business Development Manager - Transportation

Position Summary:

National Instruments (NI), an Emerson company, is seeking an experienced and entrepreneurial Regional Business Manager to accelerate growth within the Transportation market across India. In this customer-facing role, you will create and expand demand for NI's products, platforms, and solutions by developing strategic relationships, identifying new business opportunities, and engaging customers through digital campaigns, onsite meetings, industry events, webinars, and thought leadership activities. Working closely with customers, partners, sales teams, and technical experts, you will play a key role in driving market awareness, building pipeline, and supporting long-term growth across the region.

In This Role, Your Responsibilities Will Be:

1. Market Development & Demand Generation

• Generate market awareness and customer demand for NI's products, platforms, and solutions across the transportation industry.
• Develop and execute regional business development strategies aligned with transportation growth objectives.
• Identify, engage, and cultivate relationships with prospective customers, influencers, and decision makers throughout the region.
• Develop and execute targeted digital campaigns and demand-generation initiatives in partnership with marketing teams.
• Build and maintain a robust pipeline of opportunities through proactive customer engagement and relationship development.
• Identify emerging industry trends, customer challenges, and technology transitions that create new growth opportunities.

2. Customer Engagement

• Conduct regular onsite customer visits and executive-level engagements.
• Develop new customer relationships while strengthening existing connections across engineering, validation, manufacturing, production, and business leadership organizations.
• Facilitate strategic discussions around industry challenges and how NI solutions can enable customer success.
• Organize and participate in customer workshops, seminars, demonstrations, and executive briefings.
• Act as a trusted advisor and advocate for customers within the organization.

3. Industry & Ecosystem Leadership

• Represent NI at industry conferences, trade shows, technical forums, customer events, and company-hosted events.
• Establish and expand relationships with industry associations, system integrators, technology partners, consultants, and academic organizations.
• Support thought leadership initiatives that enhance NI's visibility and influence within the transportation ecosystem.
• Identify opportunities for collaboration that increase awareness and adoption of NI technologies.

4. Cross-Functional Collaboration

• Partner closely with regional sales teams to convert market opportunities into revenue-generating engagements.
• Collaborate with technical marketing, solution architects, application engineers, and product teams to align customer needs with NI's portfolio.
• Provide market intelligence and customer feedback to support business planning and product strategy.
• Contribute to account planning, growth initiatives, and strategic business reviews.

5. Business Intelligence & Strategic Planning

• Maintain a strong understanding of competitor activities, market developments, and industry investment trends.
• Identify and prioritize strategic accounts, emerging customers, and high-growth market segments.
• Deliver regular updates on market dynamics, customer engagement activities, demand-generation efforts, and opportunity progression.
• Help shape regional go-to-market priorities and growth strategies.

Who You Are:

You build strong customer relationships and deliver customer-centric solutions. You build partnerships and work collaboratively with others to meet shared objectives. You consistently achieve results, even under challenging circumstances, while maintaining a focus on long-term business outcomes. You anticipate future possibilities and translate market insights into effective strategies that create sustainable growth opportunities.

For This Role, You Will Need:

• Bachelor's degree in Engineering, Business, or a related discipline, or equivalent industry experience.
• 8+ Years of relevent Experience in business development, sales, account management, market development, consulting, or other customer-facing roles.
• Demonstrated ability to establish credibility and build relationships across multiple levels within customer organizations.
• Strong communication, presentation, networking, and interpersonal skills.
• Experience engaging directly with customers and developing strategic business relationships.
• Understanding of transportation validation, testing, manufacturing, production, or related operational environments.
• Ability to work independently while collaborating effectively with cross-functional and global teams.
• Willingness and ability to travel extensively across India.
• Self-motivated approach with strong organizational and relationship-building capabilities.

Preferred Qualifications That Set You Apart:

• Experience with validation, verification, test, measurement, simulation, or production systems.
• Industry experience in automotive, commercial vehicles, off-highway equipment, agriculture, rail, transportation infrastructure, or related sectors.
• Familiarity with transportation technologies such as software-defined vehicles, electric vehicles, battery systems, ADAS, autonomous systems, embedded software, manufacturing test, or production validation.
• Experience working with engineering organizations, validation teams, test teams, or manufacturing operations.
• Demonstrated success in identifying and developing new business opportunities.
• Experience influencing strategic customer investments and long-term technology decisions.
• Knowledge of industry trends and technology transitions within the transportation market.

Our Culture and Commitment To You:

At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives—because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results.

We recognize the importance of employee wellbeing. We prioritize providing competitive benefits plans, a variety of medical insurance plans, Employee Assistance Program, employee resource groups, recognition, and much more. Our culture offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.

WHY EMERSON

Our Commitment to Our People

At Emerson, we are motivated by a spirit of collaboration that helps our diverse, multicultural teams across the world drive innovation that makes the world healthier, safer, smarter, and more sustainable. And we want you to join us in our bold aspiration.

We have built an engaged community of inquisitive, dedicated people who thrive knowing they are welcomed, trusted, celebrated, and empowered to solve the world’s most complex problems — for our customers, our communities, and the planet. You’ll contribute to this vital work while further developing your skills through our award-winning employee development programs. We are a proud corporate citizen in every city where we operate and are committed to our people, our communities, and the world at large. We take this responsibility seriously and strive to make a positive impact through every endeavor.

At Emerson, you’ll see firsthand that our people are at the center of everything we do. So, let’s go. Let’s think differently. Learn, collaborate, and grow. Seek opportunity. Push boundaries. Be empowered to make things better. Speed up to break through. Let’s go, together.

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ABOUT EMERSON

Emerson is a global leader in automation technology and software. Through our deep domain expertise and legacy of flawless execution, Emerson helps customers in critical industries like life sciences, energy, power and renewables, chemical and advanced factory automation operate more sustainably while improving productivity, energy security and reliability.

With global operations and a comprehensive portfolio of software and technology, we are helping companies implement digital transformation to measurably improve their operations, conserve valuable resources and enhance their safety.

We offer equitable opportunities, celebrate diversity, and embrace challenges with confidence that, together, we can make an impact across a broad spectrum of countries and industries. Whether you’re an established professional looking for a career change, an undergraduate student exploring possibilities, or a recent graduate with an advanced degree, you’ll find your chance to make a difference with Emerson. Join our team – let’s go!

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