Sr. Marketplaces Ad Strategist

Description

Global Healing is seeking a Sr. Marketplaces Ad Strategist to own advertising strategy and execution across Amazon (US, Canada, UK), Walmart, and supporting Google Ad campaigns for Global Healing's portfolio of brands: Global Healing, Earth Harmony, and Cielo.

This is not a campaign-operator role. You will own a multi-million dollar annual advertising budget end to end: strategy, allocation, execution, and results. You'll inherit a mature advertising system with channel-level budget models, TACoS targets, and established playbooks, and be expected to run it, improve it, and scale it as the business grows. You'll report to the Marketplaces Manager, operate with a high degree of autonomy, and be measured on outcomes. You'll also be expected to put AI to work in your daily workflows: campaign builds, bulk operations, search term analysis, reporting, and forecasting. We expect you to show us workflows you've already built, and to keep building them here.

RESPONSIBILITIES:

• Own the full advertising budget across Amazon (Sponsored Products, Sponsored Brands, Sponsored Display, DSP), Walmart Connect, and Google Ad campaigns driving to Amazon.
• Manage to a blended TACoS target with two-sided accountability: overspending erodes profitability, but under-deploying budget means lost revenue and lost rank. Your job is the sweet spot, not the lowest number.
• Allocate budget across brands and channels based on where the return is, including ranking campaigns where high ACOS is the intentional cost of building organic position, and drive ad-attributed revenue growth for each brand.
• Lead and direct our advertising agency partners and serve as our point of contact with platform account teams (Amazon Ads, Walmart Connect), running those relationships and meetings independently.
• Full-funnel campaign management across all accounts: structure, keyword strategy, bids, placements, negation hygiene, and budget pacing.
• Use AMC (Amazon Marketing Cloud) and SQP data to answer attribution and audience questions standard reports can't.
• Run campaign hygiene across all accounts; resolve suspended or unapproved ads and open cases when needed. Supplements is an aggressive category and staying ahead of it is part of the craft.
• Own weekly and monthly advertising reporting (TACoS by channel, budget vs. actual, ad-attributed vs. organic split) and flag trends, risks, and opportunities with recommendations, not just data.
• Build and maintain AI-assisted workflows for the advertising function (bulk files, search term mining, reporting automation) and adopt new advertising capabilities that measurably help.

Requirements

• 5+ years of hands-on marketplace advertising experience, with at least 3 years on Amazon Ads.
• Experience managing 7-figure annual advertising spend; you've owned the number, not just executed against it.
• Deep expertise across Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP, with working fluency in AMC.
• Experience with Walmart Connect, or demonstrated ability to extend Amazon expertise to adjacent retail media platforms.
• Experience leading agencies and platform account teams independently: directing the work, running the meetings, and holding them accountable.
• Demonstrated AI/automation fluency: you can show us workflows you've built (scripts, bulk pipelines, LLM-assisted processes) and explain the hours or dollars they saved.
• Strong analytical skills: Excel/Sheets mastery and comfort with large datasets and bulk files; SQL or scripting a plus.
• Leadership experience or clear leadership potential, extremely proactive, and able to explain a TACoS decision to leadership in plain English.

BONUS:

• Background in the natural health, supplement, or regulated CPG categories.
• Actively embracing healthy living.
• TikTok Shop advertising experience (GMV Max).
• Experience with enterprise ad platforms (Pacvue, Perpetua, Skai, or similar) and Google-to-Amazon funnels.
• Experience at a brand that scaled from 8 to 9 figures.

COURSES / CLASSES / CERTIFICATIONS SUGGESTED:

• Amazon Ads Advanced Certifications (Sponsored Ads, DSP, AMC)
• Amazon Advertising Accreditation