Sr Manager, Brand Content & Thought Leadership

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Sr Manager, Brand Content & Thought Leadership based in the United States.

This is an exciting opportunity for a strategic content leader to shape brand reputation, strengthen market authority, and drive business growth through impactful storytelling and thought leadership. You will lead an integrated content strategy that brings together original research, industry insights, customer stories, and editorial initiatives. Working across marketing, communications, digital, and executive teams, you will ensure content delivers a consistent and differentiated brand narrative. You will also guide the development of research-driven publications and owned media channels that engage audiences and influence industry conversations. The role offers the opportunity to innovate in content discoverability, including emerging AI-powered search and content optimization strategies. As a senior leader, you will manage and develop a talented team while connecting creative excellence with measurable business outcomes in a remote-first environment.

Accountabilities

• Content Strategy and Thought Leadership: Develop and execute an integrated content strategy aligned with brand positioning, marketing priorities, communications objectives, and corporate growth goals. Build annual and quarterly editorial plans that connect research, expert perspectives, customer success stories, advocacy, and industry trends.

• Research and Insights Leadership: Provide strategic direction for research and insights programs, defining priorities, roadmaps, objectives, and success metrics. Build strong relationships with marketing, product, customer success, data, and executive stakeholders to ensure research addresses audience needs and supports business priorities.

• Editorial and Owned Media: Lead editorial strategy for publications, podcasts, and other owned content channels. Establish content governance frameworks, editorial standards, and best practices to ensure consistency, quality, relevance, and alignment across all content formats.

• Brand Authority and Discoverability: Identify opportunities to strengthen brand authority around key industry topics and emerging trends. Partner with digital marketing teams to advance search visibility through SEO, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO), adapting content strategies to evolving search behaviors and AI-driven discovery.

• AI-Enabled Content Innovation: Encourage the adoption of AI-supported content development, content engineering, and scalable distribution practices. Establish shared standards and promote innovation across global marketing teams to improve content effectiveness and operational efficiency.

• Team Leadership and Collaboration: Lead, coach, and develop a team responsible for research-based content, customer storytelling, and editorial initiatives. Manage priorities, resource allocation, budgets, and performance while collaborating with product marketing, vertical marketing, digital marketing, communications, customer success, data insights, and executive leadership.

• Performance Measurement and Optimization: Define and track KPIs that measure content quality, audience engagement, brand influence, and contribution to business objectives. Analyze performance insights to refine editorial priorities, optimize content investments, and demonstrate the impact of thought leadership programs.

Requirements

• Professional Experience: At least 10 years of experience in content marketing, thought leadership, editorial strategy, communications, or a related field, with a proven track record of developing and executing integrated content programs.

• Leadership Experience: Demonstrated success leading content teams, managing cross-functional initiatives, allocating resources, and developing talent in a collaborative environment.