Spring Co-Op - Marketing (Content Marketing)

Why This Internship

As an intern with Textron, you’ll gain hands-on experience while exploring your interests and building new skills. You’ll be supported and challenged to contribute in meaningful ways – working on real projects alongside experienced professionals to prepare for future success.

JOB SUMMARY:

Supporting the strategic objectives of the Marketing organization, this role will work with marketing managers, associates and partner creative agencies to develop and implement thoughtful, eye-catching creative content across platforms. Candidate should be an exceptional storyteller, creating content that is aligned with and enhances the brands.  

JOB RESPONSIBILITIES:

• Design, write, edit, and repurpose content for mediums including but not limited to website, podcast, video, email, social media, long-form narrative, brochures, trade show graphics and more.

• Grow product, brand and company awareness through recognizable and memorable design elements

• Conduct research for content as needed, including interviewing expert sources, customers, employees, etc.

• Apply storytelling skills with business objectives to develop creative content pieces

• Ensure project meets milestones, budgetary constraints, and company brand standards

• Assess marketing design elements/tactics and develop strategic insight on new and creative solutions

• Collaborate with third party vendors and creative agencies on cohesive and consistent execution