Specialist - Marketing (Utility)

As the Specialist - Marketing, you will execute defined marketing programs, channels, or workstreams with accountability for quality, accuracy, and timely delivery. You will apply established playbooks, processes, and tools to support awareness, engagement, and demand objectives. You will also produce reliable outputs with increasing independence, contributes performance insights, and collaborates with cross functional partners to support effective program execution and continuous improvement.

Responsibilities:

• Executes assigned marketing programs, campaigns, or channel activities end to end
• Produces marketing assets, content, and deliverables aligned to briefs and brand standards
• Coordinates inputs from internal partners, agencies, and vendors to support execution
• Tracks performance metrics and customer engagement; flags risks and opportunities
• Supports research and analysis activities including customer, market, and competitive inputs
• Maintains documentation, trackers, and system updates to ensure execution accuracy
• Applies continuous improvement practices to enhance efficiency and program quality
• Plans and executes trade shows and industry events

Qualifications:

• Associates’ Degree (U.S.)/College Diploma (Canada) - Marketing, Communications, Business, or related field required
• Bachelors Degree - Marketing, Communications, Business, or related field preferred
• 2–4 years of relevant marketing experience
• Experience supporting B2B marketing initiatives, including campaign execution, content development, trade shows, and customer engagement programs is preferred
• Strong Microsoft Office skills, with experience creating Excel reports, PowerPoint presentations, and professional Word documents
• Demonstrated ability to own discrete workstreams with minimal supervision
• Working knowledge of multi channel marketing tactics and associated tools
• Strong organizational, communication, and execution skills
• Analytical mindset with ability to interpret basic performance data
• Ability to manage multiple priorities in a fast paced environment
• Industry experience in technology, product manufacturing, or supply chain preferred
• Ability to travel 0% - 25%

#LI-RA1

This amount is what we reasonably believe we will pay for the position; however, offer amounts may vary based on factors such as geographic location, relevant education, experience, qualifications, skills, shift, or any collective bargaining agreements. For eligible positions, compensation may include participation in a bonus or sales incentive plan, subject to the terms and conditions of the applicable plan documents. For certain sales roles, Wesco also offers a commission structure that provides additional compensation based on sales results, as defined by the applicable commission plan.