Senior Product Marketing Manager
United States4h ago
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Key details
- Salary
- $214K–$267K/yr
- Location
- United States
- Work style
- Remote
- Level
- Lead / Staff+
- Job type
- Full-time
- Experience
- 6–9 yrs
- Function
- Marketing & Communications
- Focus area
- other
- Posted
- 4h ago
Skills
About the role
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Product Marketing Manager based in the United States.
We are seeking an experienced Senior Product Marketing Manager to shape product positioning, messaging, and go-to-market strategies for innovative AI infrastructure and security solutions. In this role, you will translate complex technical capabilities into clear, compelling narratives that resonate with enterprise customers and technical decision-makers. You will own messaging and content development for major product launches, ensuring consistency across marketing campaigns, sales enablement, and corporate communications. Working closely with Product, Engineering, Sales, Solutions Engineering, and Marketing teams, you will establish a unified product narrative that differentiates solutions in a competitive technology market. You will also serve as the central source of truth for product messaging, ensuring accuracy and consistency across channels and teams. This is an opportunity to influence the positioning of emerging AI infrastructure technologies within a collaborative, remote-first environment that values autonomy, technical excellence, and innovation.
Accountabilities:
- Product Launch Strategy and Execution: Own messaging and content deliverables for new product, feature, and solution launches, managing the process from initial launch briefs through the development and delivery of comprehensive launch content packages.
- Go-to-Market Content Development: Translate product strategy and executive-level direction into compelling marketing assets, including messaging frameworks, positioning documents, product and solution briefs, FAQs, presentations, and launch materials.
- Cross-Functional Launch Coordination: Establish and manage repeatable product launch processes that balance speed, quality, and strategic alignment. Coordinate with Product, Engineering, Marketing, and Sales teams to ensure smooth execution from planning through release.
- Integrated Marketing Communications: Support product announcements and multi-channel marketing initiatives by providing core messaging and content to Corporate Communications, Public Relations, and Demand Generation teams.
- Product Messaging and Positioning: Collaborate with Product Managers, Solutions Engineers, and technical subject matter experts to transform complex product capabilities into clear, differentiated, and technically credible value propositions.
- Audience-Specific Messaging: Develop tailored messaging strategies for key customer personas, including platform engineering teams, DevOps professionals, infrastructure leaders, cloud security specialists, and engineering decision-makers.
- Market and Customer Insights: Gather and incorporate feedback from customer research, sales teams, technical field specialists, and industry communities to continuously refine product positioning and messaging.
- Content Quality and Storytelling: Maintain high standards of writing, clarity, accuracy, and storytelling across all product marketing materials, ensuring that technical information is accessible and persuasive to different audiences.
- Messaging Governance: Maintain a centralized and reliable source of truth for product positioning and messaging, ensuring that internal teams, stakeholders, and supporting tools consistently use accurate and up-to-date information.
- Sales and Enterprise Enablement: Develop content that supports enterprise go-to-market strategies and equips sales and customer-facing teams with the information needed to communicate product value effectively.
- Strategic Collaboration: Work closely with Product, Revenue, Solutions Engineering, Corporate Communications, Demand Generation, and Enablement teams to ensure consistent messaging throughout the customer journey.
- 6+ years of professional experience in product marketing, preferably within cloud-native infrastructure, DevOps, developer platforms, identity management, or cybersecurity markets.
- Proven experience developing product positioning, messaging frameworks, and go-to-market content for complex technical products and solutions.
- Exceptional writing, editing, and presentation skills, with the ability to transform dense technical information into clear, persuasive, and engaging content.
- Demonstrated ability to communicate effectively with both highly technical audiences and broader business or executive stakeholders.
- Experience creating launch materials, including product briefs, solution documents, FAQs, messaging frameworks, presentations, and integrated launch content packages.
- Strong understanding of product launch processes and the ability to coordinate multiple stakeholders while meeting demanding deadlines.
- Experience translating technical input from engineers, product specialists, and subject matter experts into accurate, polished, customer-facing content.
- Previous experience supporting enterprise-focused, sales-led go-to-market strategies and developing content that enables sales and revenue teams.
- Strong cross-functional collaboration skills, with the ability to build productive relationships across Product, Engineering, Sales, Marketing, and technical field organizations.
- Technical credibility and sufficient knowledge to engage in meaningful discussions about infrastructure, cloud technologies, Kubernetes, identity and access management, zero-trust security, and modern software delivery practices.
- Ability to understand complex technical products and identify the features, benefits, and differentiators that matter most to target audiences.
- Strong organizational and project management skills, with the ability to manage competing priorities and deliver high-quality work in a fast-paced environment.
- Excellent strategic thinking, attention to detail, and editorial judgment, ensuring consistency and accuracy across all messaging channels.
- Bachelor's degree or equivalent combination of education and relevant professional experience.
- Self-motivated and comfortable working independently in a remote-first, globally distributed organization.
- Adaptability, curiosity, and a strong interest in emerging technologies, particularly AI infrastructure, cybersecurity, and modern cloud environments.
- Competitive annual base salary ranging from $213,600 to $267,000, depending on role level, location, experience, skills, and qualifications.
- Equity compensation opportunities.
- Comprehensive health coverage.
- Annual expense budget to support work-related needs and activities.
- Retirement savings plans to support long-term financial well-being.
- Rest and recovery policies designed to encourage work-life balance and sustainable performance.
- Professional development opportunities and investment in career growth.
- Remote-first working environment with a globally distributed team.
- Significant autonomy and ownership over projects, messaging strategies, and product marketing initiatives.
- Opportunity to work on innovative AI infrastructure, cloud security, and identity technologies.
- Collaborative environment with direct exposure to product development, technical experts, and business leadership.
- Opportunity to make a meaningful contribution within a growing organization where individual work has visible business and product impact.