Senior Field Marketing Manager
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Key details
- Salary
- $110K–$130K/yr
- Location
- United States
- Work style
- Hybrid
- Level
- Lead / Staff+
- Experience
- 5–8 yrs
- Function
- Marketing & Communications
- Focus area
- other
- Posted
- Yesterday
Skills
account-based marketingb2b marketingdirect salesfield marketingmarketing strategypardotsalesforce
About the role
About eSentire:
eSentire, the Authority in Managed Detection and Response (MDR), protects the critical data and applications of 2000+ organizations in 80+ countries across 35 industries from known and unknown cyber threats by providing Exposure Management, Managed Detection and Response and Incident Response services designed to build an organization's cyber resilience & prevent business disruption. Founded in 2001, eSentire protects the world's most targeted organizations, with 65% of its global base recognized as critical infrastructure, vital to economic health and stability. By combining open XDR platform technology, 24/7 threat hunting, and proven security operations leadership, eSentire's award-winning MDR services and team of experts help organizations anticipate, withstand and recover from cyberattacks.
About the Role:
eSentire is seeking a Field Marketing Manager to drive the strategy, execution and return on investment of field marketing activities. This role is responsible for managing marketing programs and campaigns.
You will align with the regional sales vice president and the channel leadership in region to provide them with regional support for all field and channel activities, including tech alliance initiatives, marketing and partner led virtual events, campaigns, content, and programs to effectively move prospects through the buyer’s journey. Your focus will include operationalizing the company’s value proposition to support in driving new business, expansion and renewal revenues.
Responsibilities:
Develop, communicate, and execute marketing strategy and plan, both near and long-term for the regions (including consideration for channel partners, tech alliances and direct sales)
Execute modern, multi-channel strategies based on the unique requirements of each region including a series of online and offline events
Roll-out new campaigns and programs to Sales to enable optimal lead follow-up and ROI on marketing efforts
Partner and collaborate with key stakeholders to drive awareness in the marketplace as well as build and accelerate pipeline for Sales
Track and measure ROI and feedback on Field Marketing activities to aid in strategic decision making on Marketing investments and budgets
Develop and manage customer reference, referral and retention strategies and programs
Identify and target customers for referrals, then create the case studies for use in marketing campaigns
Lead the channel marketing function that is also aligned to the regions which includes channel partner focused (virtual) events, joint programs and initiatives including the funding and management of partner MDF programs.
Lead and grow a high performing field marketing team that operates with discipline
Requirements:
5+ years’ experience in B2B Marketing (ideally cybersecurity or enterprise software)
Bachelor's degree or equivalent experience
Proven experience working with sales leadership, marketing and product teams to build effective relationships and programs
Demonstrated success planning and executing multiple modern marketing programs, managing creative agencies, vendors and regional projects in a fast-paced environment
Experience using Salesforce, Pardot, ABM and other marketing software
This posting is for an existing vacancy
Work Location
If the successful candidate is located within 50 km of our Waterloo, Ontario office, this role will follow a hybrid schedule: work from home on Mondays and Fridays, and work onsite Tuesday through Thursday. Candidates residing more than 50 km from the office will work fully remote.
Compensation Range
The expected base salary range for this role is $110,000-$130,000 USD. This range is for the primary location for which the job is posted. Actual compensation may vary depending on location and job-related factors such as qualifications, experience, knowledge, skills, and internal equity.
Our Culture and Values
We celebrate diversity, operating with mutual respect and consideration, in an environment that fosters inclusivity for all. We believe that a variety of perspectives, backgrounds, and experiences make us stronger – if you’re enthusiastic about this opportunity but don’t meet every qualification, we encourage you to apply anyway. It takes a diverse set of thoughts, cultures, backgrounds, and perspectives to be a true market leader.
Total Rewards
We believe in rewarding performance and providing comprehensive benefits tailored to support your well-being. Our package includes:
We reward strong performance through role-specific incentive programs, including either an annual bonus program or a competitive commission plan
Competitive benefit program
Paid parental leave
Matching RRSP or 401K program
Competitive employee referral bonus
Artificial Intelligence (AI) Notice:
As part of our recruitment process, eSentire may use Artificial Intelligence (AI) tools to assist recruiters with reviewing and summarizing application materials. All candidate evaluations and hiring decisions are made by members of our hiring team
AccommodationIf you have any accessibility requirements during the recruitment process, please reach out to our HR team at talentacquisition@esentire.com and any accommodation needs will be addressed upon request. Your talents and unique perspectives are valued, and we look forward to the opportunity to work together to build a more inclusive future.
It's our mission at eSentire to protect our customers 24/7/365 and we extend this conviction to job seekers. During the application and interview process, eSentire will communicate with you from one of our corporate "@esentire.com" email addresses, never from a public email address.
eSentire, the Authority in Managed Detection and Response (MDR), protects the critical data and applications of 2000+ organizations in 80+ countries across 35 industries from known and unknown cyber threats by providing Exposure Management, Managed Detection and Response and Incident Response services designed to build an organization's cyber resilience & prevent business disruption. Founded in 2001, eSentire protects the world's most targeted organizations, with 65% of its global base recognized as critical infrastructure, vital to economic health and stability. By combining open XDR platform technology, 24/7 threat hunting, and proven security operations leadership, eSentire's award-winning MDR services and team of experts help organizations anticipate, withstand and recover from cyberattacks.
About the Role:
eSentire is seeking a Field Marketing Manager to drive the strategy, execution and return on investment of field marketing activities. This role is responsible for managing marketing programs and campaigns.
You will align with the regional sales vice president and the channel leadership in region to provide them with regional support for all field and channel activities, including tech alliance initiatives, marketing and partner led virtual events, campaigns, content, and programs to effectively move prospects through the buyer’s journey. Your focus will include operationalizing the company’s value proposition to support in driving new business, expansion and renewal revenues.
Responsibilities:
Develop, communicate, and execute marketing strategy and plan, both near and long-term for the regions (including consideration for channel partners, tech alliances and direct sales)
Execute modern, multi-channel strategies based on the unique requirements of each region including a series of online and offline events
Roll-out new campaigns and programs to Sales to enable optimal lead follow-up and ROI on marketing efforts
Partner and collaborate with key stakeholders to drive awareness in the marketplace as well as build and accelerate pipeline for Sales
Track and measure ROI and feedback on Field Marketing activities to aid in strategic decision making on Marketing investments and budgets
Develop and manage customer reference, referral and retention strategies and programs
Identify and target customers for referrals, then create the case studies for use in marketing campaigns
Lead the channel marketing function that is also aligned to the regions which includes channel partner focused (virtual) events, joint programs and initiatives including the funding and management of partner MDF programs.
Lead and grow a high performing field marketing team that operates with discipline
Requirements:
5+ years’ experience in B2B Marketing (ideally cybersecurity or enterprise software)
Bachelor's degree or equivalent experience
Proven experience working with sales leadership, marketing and product teams to build effective relationships and programs
Demonstrated success planning and executing multiple modern marketing programs, managing creative agencies, vendors and regional projects in a fast-paced environment
Experience using Salesforce, Pardot, ABM and other marketing software
This posting is for an existing vacancy
Work Location
If the successful candidate is located within 50 km of our Waterloo, Ontario office, this role will follow a hybrid schedule: work from home on Mondays and Fridays, and work onsite Tuesday through Thursday. Candidates residing more than 50 km from the office will work fully remote.
Compensation Range
The expected base salary range for this role is $110,000-$130,000 USD. This range is for the primary location for which the job is posted. Actual compensation may vary depending on location and job-related factors such as qualifications, experience, knowledge, skills, and internal equity.
Our Culture and Values
We celebrate diversity, operating with mutual respect and consideration, in an environment that fosters inclusivity for all. We believe that a variety of perspectives, backgrounds, and experiences make us stronger – if you’re enthusiastic about this opportunity but don’t meet every qualification, we encourage you to apply anyway. It takes a diverse set of thoughts, cultures, backgrounds, and perspectives to be a true market leader.
Total Rewards
We believe in rewarding performance and providing comprehensive benefits tailored to support your well-being. Our package includes:
We reward strong performance through role-specific incentive programs, including either an annual bonus program or a competitive commission plan
Competitive benefit program
Paid parental leave
Matching RRSP or 401K program
Competitive employee referral bonus
Artificial Intelligence (AI) Notice:
As part of our recruitment process, eSentire may use Artificial Intelligence (AI) tools to assist recruiters with reviewing and summarizing application materials. All candidate evaluations and hiring decisions are made by members of our hiring team
AccommodationIf you have any accessibility requirements during the recruitment process, please reach out to our HR team at talentacquisition@esentire.com and any accommodation needs will be addressed upon request. Your talents and unique perspectives are valued, and we look forward to the opportunity to work together to build a more inclusive future.
It's our mission at eSentire to protect our customers 24/7/365 and we extend this conviction to job seekers. During the application and interview process, eSentire will communicate with you from one of our corporate "@esentire.com" email addresses, never from a public email address.