Senior Events Producer - HOKA

Senior Events Producer, Road - HOKA – EMEA

At Deckers Brands we don't just create shoes, we create lifestyles. We are about opportunity. Opportunity to create, to grow, and to have an impact. We want all our people to be as successful as they can be and to reach their full potential.

We want to positively impact the world, whether that be through our Do Good and Do Great community involvement, or through employing sustainable business practices and socially responsible operations. How we continue this journey is down to our 3,000-strong global team across our brands (UGG, HOKA, Teva, and Koolabura by UGG). No matter where you are based within our team, we are committed to helping our people thrive. We offer a generous employee benefits package, as well as health, wellness, and career development support.

The Role:

As the Senior Events Producer, Road, you will partner closely with the EMEA Sports Marketing Director to elevate and execute strategic road running event partnerships across the region. Acting as a subject matter expert in event marketing, you will lead the planning, coordination, development, and execution of world-class brand activations that bring HOKA to life for consumers while supporting commercial and marketing objectives.

Your work will influence how runners experience the HOKA brand at some of the region's most important events, creating meaningful connections between consumers, products, and the brand.

You will collaborate with regional and global Sports Marketing, Brand Marketing, Social Media, DTC, Product, Logistics, and local market teams, as well as external agencies, event organisers, athletes, and brand ambassadors.

Your Impact:

• Lead the planning, coordination, and execution of strategic road event partnerships across EMEA.

• Develop and deliver impactful brand activation programmes aligned with regional and global marketing objectives.

• Collaborate cross-functionally with local, regional, and global teams to maximise event amplification and consumer engagement.

• Build and maintain strong relationships with event organisers, agencies, athletes, ambassadors, and key stakeholders.

• Support the creation of innovative and disruptive event experiences that differentiate HOKA within the marketplace.

• Lead on-site event execution, including event staff management, logistics coordination, and activation delivery.

• Manage project budgets, forecasting, purchase orders, and invoice tracking while ensuring efficient use of resources.

• Monitor and report on event performance, KPIs, activation impact, consumer engagement, and commercial outcomes.

• Partner with marketing channels to identify opportunities for social, digital, and earned media amplification.

• Deliver high-quality presentations, reporting, and project updates to senior leadership and internal stakeholders.

COME AS YOU ARE

We believe that the company you build is defined by the company you keep. We believe that a diverse, inclusive culture drives creativity and success. We believe that open hearts and minds together can unleash the potential of a brilliant mix of people in every corner of Deckers. We strive to create a workplace that values ALL people, where we embrace differences, and everyone feels empowered to bring their full, authentic selves to work. Because the more perspectives we share, the better we can be.

Who You Are:

• You are a strategic thinker with a passion for sports marketing, events, and consumer experiences.

• You are an exceptional project manager who can confidently manage multiple priorities in a fast-paced environment.

• You are comfortable building relationships and influencing stakeholders across different functions, markets, and external partners.

• You thrive in collaborative environments and inspire confidence through your communication and leadership style.

• You are highly organised, detail-oriented, and able to anticipate challenges before they arise.

• You are creative, innovative, and continuously looking for new ways to elevate the consumer experience.

• You are resilient, adaptable, and comfortable working flexible hours, weekends, and travelling frequently to support event programmes.

We'd Love to Hear from People With:

• Proven experience in Sports Marketing, Events Marketing, Event Production, leading large-scale global events, sponsorship activations, and consumer-facing marketing programmes.

• Strong project management, budget management, and organisational skills.

• Experience managing agencies, vendors, and cross-functional stakeholders.

• Strong verbal, written, and presentation skills.

• Experience with contract negotiations is a plus.

• Fluency in English and at least one additional European language is a plus.

• Proficiency in Microsoft Office applications and Adobe Creative Suite.

What We Will Give You:

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.

• Holidays + Bank Holidays & some time away from work – on top of generous holiday allowance, we can generally take advantage of half day Fridays providing our work is finished for the week.

• Extras, discounts, perks & volunteering opportunities - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras.

• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development including Global Mentorship Programme

• Hybrid & Flexible Working Environment

Equal Employment Opportunity

Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants embracing their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.

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