Senior Digital Marketing Manager, APJ
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Key details
- Location
- Japan
- Work style
- Hybrid
- Level
- Lead / Staff+
- Job type
- Full-time
- Experience
- 5–8 yrs
- Function
- Marketing & Communications
- Focus area
- other
- Posted
- 7h ago
Skills
About the role
monday.com is the AI work platform powering the most ambitious teams. 250,000+ customers across departments use us to bring people, workflows, and AI agents together on one flexible platform where AI doesn't just assist, it executes. We move fast, build things that matter, and foster an ownership-driven culture where you're empowered to shape how organizations work and outpace their competition.
monday.com is the AI work platform powering the most ambitious teams. 250,000+ customers across departments use us to bring people, workflows, and AI agents together on one flexible platform where AI doesn't just assist, it executes. We move fast, build things that matter, and foster an ownership-driven culture where you're empowered to shape how organizations work and outpace their competition.
About The Role
We are looking for a Senior Digital Marketing Manager to lead and evolve our regional digital marketing strategy across ANZ, Asia, and Japan. As our first digital marketing hire in the region, this is an exciting opportunity to take full ownership of our inbound growth engine and digital Account-Based Marketing (ABM) strategy, helping to drive pipeline, improve buyer experiences, and accelerate revenue performance across APAC.
You will own our overarching inbound strategy while partnering closely with regional marketers on Sales-Led Growth (SLG) digital ABM initiatives. A key part of your role will be steering and managing local agency partners across each territory to execute campaigns, optimise performance, and scale our reach on the ground.
This role offers significant visibility across monday.com and the opportunity to build our regional digital function from the ground up. Whether managing local agencies, expanding ABM programs, improving lifecycle nurtures, or exploring emerging AI-powered marketing approaches, you’ll be at the forefront of our growth.
What You'll Be Doing
Inbound Digital Strategy: Own inbound digital marketing strategy and drive qualified pipeline across ANZ, Asia, and Japan.
Enterprise ABM Alignment: Partner with regional marketing teams to execute SLG digital ABM strategies targeting high-value enterprise accounts.
Agency Leadership & Management: Onboard and manage local agency partners across all key territories to scale execution and optimize local campaign performance.
Multi-Channel Paid Media: Manage paid digital channels including search (Google, Yahoo! JAPAN), social (LinkedIn, Line), programmatic, content syndication, and review sites.
Lifecycle & Nurture Optimization: Enhance end-to-end buyer journeys by developing and optimizing targeted lifecycle nurture programs to accelerate prospects through the funnel.
SEO & Answer Engine Optimization (AEO): Improve organic performance through SEO, localized content optimization, and emerging approaches such as Answer Engine Optimization (AEO).
Web & Conversion Optimization: Partner with global web teams to improve website performance, user journeys, and conversion rates.
Analytics & Performance Tracking: Use data and analytics to identify opportunities to improve campaign effectiveness, agency ROI, and business outcomes.
AI Innovation in Marketing: Champion AI-powered marketing approaches to improve execution, personalization, reporting, and customer engagement.
Regional Market Insights: Stay ahead of changes in digital marketing, local media channels, search behavior, and buyer expectations across APAC.
Experience You'll Bring
SaaS Growth Background: 5+ years of experience in digital marketing, performance marketing, or growth marketing within B2B SaaS.
Japan Market Expertise: Direct experience managing digital marketing strategy and performance campaigns in the Japan market, with a deep understanding of its unique media ecosystem and buyer behavior.
Demand Gen & ABM Mastery: Strong expertise in both inbound demand generation and digital Account-Based Marketing (ABM).
Agency Management: Proven track record of managing and driving performance from external agency partners across multiple regions.
APAC Media Ecosystem: Experience running multi-channel performance campaigns across ANZ, Asia, and Japan (including platforms like Yahoo! JAPAN and Line).
MarTech & Channel Knowledge: Strong knowledge of paid media, SEO, AEO, lifecycle marketing, website optimization, and marketing automation tech stacks.
Data-Driven Decision Making: Experience using analytics and data to drive decision-making and measure digital pipeline contribution.
Strategic Flexibility: Ability to adapt strategies to local market dynamics while aligning with global brand goals.
Builder Mindset: A proactive, builder mindset with the confidence to challenge the status quo and continuously improve results.
Communication Skills: Strong written and verbal communication skills in English; Japanese language proficiency is a strong advantage.
Key Performance Indicators (KPIs)
Sourced Inbound Pipeline: Sourced digital pipeline contribution across ANZ, SEA, and Japan.
SLG Digital ABM Impact: Acceleration and pipeline contribution for targeted strategic enterprise accounts.
Funnel Efficiency: Optimization of conversion rates from Lead to SQL and SQO across regional digital channels.
Agency ROI & Performance: Effective budget utilization and performance output from external regional agencies.
Cross-Functional Stakeholders & Collaboration
APJ Regional Marketing Leads: Partnering with Regional Marketing Managers across ANZ, SEA, and Japan.
APJ GTM & Customer Marketing: Collaborating with GTM Marketing Managers and Customer Marketing Managers.
Global Digital & Web Teams: Aligning with HQ Acquisition, Brand, and Growth Engineering teams.
Sales & Revenue Operations: Working alongside SDRs, Sales Leaders, and BizOps to ensure seamless lead flow and conversion tracking.
What monday.com can offer you:
Join a customer-obsessed team where transparency and ownership are how we actually operate - not just things we put on a wall
Work on a multi-product suite powered by advanced AI, where what you ship reaches hundreds of thousands of customers worldwide
Competitive salary, benefits, bonus potential, and equity eligibility for many roles — we believe people should share in our success
Grow fast through a dedicated L&D team, AI workshops, bootcamps, and internal hackathons - the industry moves quick and so do we
A collaborative, global culture backed by Employee Resource Groups and workplace teams across New York, Tel Aviv, London, Munich, Warsaw, Tokyo, Sydney, and more
What monday.com can offer you:
Join a customer-obsessed team where transparency and ownership are how we actually operate - not just things we put on a wall
Work on a multi-product suite powered by advanced AI, where what you ship reaches hundreds of thousands of customers worldwide
Competitive salary, benefits, bonus potential, and equity eligibility for many roles — we believe people should share in our success
Grow fast through a dedicated L&D team, AI workshops, bootcamps, and internal hackathons - the industry moves quick and so do we
A collaborative, global culture backed by Employee Resource Groups and workplace teams across New York, Tel Aviv, London, Munich, Warsaw, Tokyo, Sydney, and more