Sales Manager
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Skills
About the role
We are seeking a results-driven and commercially minded Sales Executive to drive revenue growth by promoting the hotel's rooms, event spaces, and banqueting facilities. The ideal candidate will have a proven track record in hospitality sales, strong business development skills, and the ability to attract new clients, secure corporate accounts, and generate repeat business.
Responsibilities:
Targeted Sales & Revenue Generation:
- Develop and implement strategic sales plans to achieve and exceed room, banquet, and overall revenue targets.
- Identify new business opportunities within corporate, government, airline, NGO, oil & gas, travel agent, and diplomatic markets.
- Actively source and negotiate corporate contracts, group bookings, long-stay agreements, and event business.
- Conduct regular sales calls, client visits, and networking activities within Lagos and surrounding markets.
- Prepare and present tailored proposals, contracts, and rate negotiations to clients.
Account Management & Client Relations:
- Build and maintain strong relationships with key corporate clients, travel agents, and event planners.
- Manage key accounts, ensuring consistent service delivery and repeat business.
- Handle client feedback, resolve complaints professionally, and ensure high customer satisfaction.
- Organize and host client entertainment, familiarization trips and hotel site inspections.
Market Intelligence & Strategy:
- Monitor market trends, competitor activities, pricing strategies, and demand patterns in the Lagos hospitality market.
Sales Administration & Reporting:
- Prepare weekly, monthly, and quarterly sales reports, forecasts, and performance analyses.
- Maintain accurate records of client interactions, contracts, and pipelines using CRM or sales systems.
- Ensure all sales activities comply with hotel policies and brand standards.
Collaboration & Internal Coordination:
- Work closely with Front Office, Reservations, Revenue, Banqueting, and Operations teams to ensure seamless service delivery.
- Coordinate with the Marketing team on promotions, campaigns, and brand positioning.
- Participate in sales meetings, budgeting, and strategic planning sessions.
Marketing & Sales of Event Spaces (i.e., Hall) & Banqueting Facilities:
- Fully responsible for bringing in at least 3 corporate or leisure events per month
Requirements
Minimum of 2 years of relevant sales experience, preferably within the hospitality industry/Real estate industry
HND or Bachelor's degree in Business Administration, Marketing, Hospitality Management, or a related field.
Proven ability to generate sales, secure bookings, and achieve revenue targets.
Experience selling hotel rooms, event spaces, banqueting facilities, or related hospitality services is an advantage.
Strong business development, negotiation, presentation, and client relationship management skills.
Excellent verbal and written communication skills.
Ability to identify new business opportunities and convert prospects into paying clients.
Strong organizational skills, with the ability to manage multiple accounts and sales activities effectively.