Sales Capability Trainer

Swisher stands at the forefront of innovation in the consumer products industry, blending a legacy of excellence with a forward-thinking approach. Established in 1861, the family-owned company has evolved into a trailblazer, renowned for its iconic Swisher Sweets cigars, cutting-edge American-made Rogue and Ammo modern oral nicotine products, and the premium Drew Estate cigar collection, which features ACID, Liga Privada, and Undercrown. Poised for the future, Swisher is redefining traditional categories with Volt+Co, home to ground-breaking products such as Mojo Energy Pouches. Swisher is also home to more than two dozen American-made, non-combustible tobacco brands under the Helme Tobacco Co. umbrella. Based in Jacksonville, Florida, with operations spanning the U.S., the Dominican Republic, and Nicaragua, Swisher continues to lead through innovation, setting new benchmarks in quality and creativity. Learn more at swisher.com.

The Sales Capability Trainer builds field readiness by designing, facilitating, and improving practical learning experiences for Swisher’s sales organization. This role translates sales strategy, the SPARK selling methodology, product and channel priorities, and Salesforce workflows into role-based training that sellers and frontline leaders can apply in customer interactions, territory planning, account development, coaching, and retail execution.

Key Responsibilities

• Design and deliver engaging instructor-led, virtual, and blended training for Swisher’s sales function and other commercial audiences, and adapt content by sales role, channel, experience level, and business need while maintaining common standards and consistent messaging
• Develop and maintain Salesforce learning assets such as illustrated walkthroughs, quick-reference guides, facilitator guides, e-learning modules, frequently asked questions, and short reinforcement tips
• Partner with Sales Operations, CRM product owners, and subject-matter experts to validate system training, prepare users for releases or process changes, and update learning content based on feedback and adoption data
• Provide structured support during pilots, launches, and post-launch stabilization, including office hours, refresher sessions, and targeted remediation
• Reinforce the SPARK selling methodology through practical training, certification, coaching tools, and field-ready resources
• Build capability in consultative selling, pre-call planning, customer engagement, buying-signal recognition, objection handling, negotiation, account development, territory management, and retail execution
• Create sales playbooks, job aids, coaching guides, and practice scenarios that connect methodology, Salesforce, product knowledge, and customer strategy
• Partner with frontline leaders to strengthen their ability to coach SPARK and Salesforce behaviors consistently during huddles, one-on-ones, field rides, and account reviews
• Coordinate training logistics, cohorts, facilitator readiness, participant communications, attendance, completion, and certification activities
• Administer learning content and completion records in the company learning management system and maintain accurate program documentation
• Evaluate learning effectiveness through metrics and analyses, recommend interventions, and revise content when processes, products, systems, or customer needs change
• Prepare concise progress updates and dashboards for stakeholders, highlighting participation, proficiency, adoption, risks, and recommended actions
• Partner closely with Sales Leadership, Sales Operations, Marketing, Human Resources, Learning & Development, and business leaders to identify performance needs and convert them into focused learning solutions
• Build facilitator and change-champion capability through train-the-trainer sessions, delivery guides, calibration, observation, and feedback
• Maintain an organized library of current, approved learning materials and retire outdated content promptly
• Support national and regional sales meetings, onboarding programs, commercial launches, and other priority capability initiatives

Qualifications

• Bachelor’s degree in business, marketing, communication, education, organizational development, or a related field; or equivalent relevant experience
• 5+ years of experience in sales training, sales enablement, commercial capability, instructional design, field sales, or related discipline
• Hands-on Salesforce experience, including the ability to translate CRM processes and workflows into practical role-based training for sellers and sales leaders
• Demonstrated experience designing and facilitating live and virtual learning for adult audiences
• Strong facilitation, presentation, coaching, written communication, and stakeholder-management skills
• Experience creating practical learning assets such as facilitator guides, job aids, playbooks, e-learning, videos, and performance-support resources
• Ability to manage multiple workstreams, schedules, stakeholders, and deliverables in a fast-paced environment
• Comfort using learning, adoption, and performance data to identify needs and improve programs
• Ability to work from the Jacksonville, FL office and travel nationally to support field training and sales events, as business needs require

Preferred Qualifications

• Experience supporting consumer products, retail, wholesale, distributor, or field-based sales organization
• Experience with Salesforce Sales Cloud, Salesforce Knowledge, in-app guidance, dashboards, reporting, and/or CRM release enablement
• Experience with learning management systems and e-learning authoring tools such as Articulate 360, Adobe Captivate, or comparable platforms
• Knowledge of ADDIE, SAM, performance consulting, and modern sales methodologies such as Challenger, Miller Heiman, SPIN, or value-based selling
• Experience with sales certification, facilitator calibration, train-the-trainer programs, and post-training reinforcement
• Relevant credentials such as Salesforce Certified Associate or Salesforce Certified Administrator, ATD instructional-design or training certificates, or equivalent demonstrated expertise

What We Offer

• Base salary and bonus program
• Medical, dental, vision, life insurance effective on date of hire
• Generous 401(k) Plan
• Defined Contribution Plan
• Paid vacation and paid holidays
• Tuition reimbursement

Official Contact Information

• Email: All official emails will come from an @Swisher.com address
• Website: Verify job listings and contact details on https://careers.swisher.com

Important: We will never contact you via Teams, Zoom, or Google Meets. If you qualify for an interview the proper meeting method will be shared with you beforehand. Confidential information should only be shared through secure methods outside of email.