Retail Market Manager NYC

We are currently searching for a Retail Market Manager to lead KREWE’s New York retail market across our Meatpacking and Soho locations.

This person will be accountable for sales, profitability, customer experience, team development, operational excellence, clienteling, and local market activation across NYC. They will serve as a key connection between the stores and KREWE’s In-Person leadership team, ensuring both locations consistently deliver against KREWE Standards while identifying opportunities to drive traffic, strengthen customer loyalty, and grow the market.

The ideal candidate is a hands-on retail leader who is comfortable operating directly on the sales floor while also thinking strategically about the broader NYC business.

This role will oversee 2 locations and is based in our New York Flagship.

Key Responsibilities:

• Fully own the day-to-day leadership and performance of the NYC Market including sales, profitability, staffing, scheduling, payroll, customer experience, operations, and team development.
• Own overall sales performance and profitability across both NYC Market including annual sales, optical, and event goals.
• Analyze sales, traffic, conversion, UPT, ATV, payroll, product performance, and other KPIs to identify opportunities and drive action.
• Develop short- and long-term strategies to grow the NYC market and maximize performance across both locations.
• Partner closely with the Store Leaders to establish clear performance expectations and identify opportunities across sales, productivity, team performance, and customer experience.
• Serve as a mentor and leadership partner to Store Leaders supporting their continued growth and development while maintaining clear ownership of their day-to-day business.
• Ensure exceptional KREWE Guest Experience, visual brand standards, and operational processes are consistently executed across NYC locations.
• Maintain a strong presence on the sales floor, coaching the team in real time and ensuring consistent delivery of KREWE Standards.
• Drive KREWE Clienteling across the NYC market to strengthen customer relationships, increase repeat business, and build long-term brand loyalty.
• Build relationships with local businesses, hotels, restaurants, community partners, and culturally relevant organizations to increase awareness, traffic, and incremental revenue.
• Partner with Marketing and Brand teams on events, launches, activations, and local opportunities that support customer acquisition and revenue growth.
• Recruit, hire, onboard, train, certify, and develop high-performing team members across the NYC market.
• Ensure staffing levels, schedules, and payroll are effectively managed to support both revenue and profitability goals.
• Ensure all NYC team members are trained and certified as KREWE Experts and maintain strong product knowledge across sun, optical, lens offerings, and the broader KREWE brand.
• Maintain strong compliance with operational and optical processes, including lens-fill procedures and custom non-prescription lenses.
• Maintain impeccable store presentation, merchandising, product organization, plantscapes, and overall physical environment.
• Communicate cross-functional needs with IP leadership on needs including Operations, Planning, Visual, and Marketing to ensure company priorities are executed effectively within the NYC market.
• Provide regular market-level performance updates, insights, risks, and opportunities to In-Person leadership and HQ partners.
• Support new store openings, activations, temporary residencies, and other market growth initiatives as needed.

Requirements:

• 7+ years of progressive retail leadership experience, preferably within luxury, fashion, eyewear, accessories, beauty, hospitality, or another premium consumer environment.
• Previous experience directly managing a high-volume flagship or complex retail location strongly preferred.
• Experience overseeing multiple locations, markets, or Store Managers highly preferred.
• Demonstrated success driving sales, profitability, customer experience, and operational performance.
• Strong understanding of retail P&L management, payroll, labor planning, sales forecasting, and store KPIs.
• Proven ability to recruit, develop, coach, and retain high-performing retail teams.
• Strong clienteling and relationship-building experience with an understanding of luxury or premium customer expectations.
• Experience developing local partnerships, events, activations, or community-based traffic-driving initiatives.
• Strong analytical skills with the ability to translate store and market data into clear actions.
• Excellent communication and cross-functional partnership skills.
• Highly organized and comfortable balancing direct store leadership with broader market-level responsibilities.
• Hands-on leadership style with a willingness to remain close to the sales floor, customer, and store teams.
• Entrepreneurial, solutions-oriented, and comfortable operating in a fast-paced, founder-led environment.

Benefits and Perks:

• Competitive wage
• Group health plans: health, vision and dental insurance
• Welfare benefits: life, ad&d, supplemental voluntary coverage 
• FSA Plan & HSA Program 
• 401(K) Investment Options
• Adoption Assistance, EAP, Commuter Benefits
• Paid Parental Leave 
• Quarterly Cultural Spend
• Ongoing Training and Development, an Educational Allowance
• 10 paid holidays and Paid Time Off accrual
• KREWE employee quarterly frame allowance (of course!)

Salary (for New York only): Up to $120,000 annually based on experience and qualifications. 

This reflects the base salary for this position. Compensation may vary based on factors such as skills, experience, certifications, and business needs. In addition to base pay, KREWE offers annual bonuses, a comprehensive benefits package, paid time off, and employee discounts.

Diversity and Inclusion: 

KREWE believes in providing an inclusive workplace where all individuals have the opportunity to succeed. We are proud to provide equal employment opportunities (EEO) to all employees and applicants without discrimination or retaliation because of race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, gender expression, veteran status, pregnancy or any other protected characteristic as established by applicable local, state, or federal law.

About KREWE

KREWE is an independent, high-fashion eyewear brand rooted in the vibrant culture and creativity of New Orleans, with headquarters in both New Orleans and New York City. Since launching in 2013, KREWE has grown into a distinctive lifestyle brand known for handcrafted sun and optical frames that reflect a deep commitment to quality, individuality, and design. Our presence spans brick-and-mortar boutiques, mobile retail concepts, ecommerce, premier independent retailers, and national partners. As we continue to grow, we’re looking for passionate, ambitious, and innovative people who thrive in a fast-paced, collaborative environment and want to help build a brand that is original, culturally rooted, and globally resonant. Every team member at KREWE has the opportunity to own their role and make a lasting impact.