Regional Head of Sales (ANZ)

Who We Are

Axi is a leading global provider of online trading services, OTC derivatives and other trading products to clients worldwide.

Founded in Sydney in 2007, we have grown into an established global brokerage with a strong international presence. We combine the stability of an established business with the ambition, agility and entrepreneurial spirit to keep growing.

 

Let's talk about the cool stuff you will do at Axi!

We are looking for a commercially driven Regional Head of Sales to lead our Australia and New Zealand business while supporting strategic growth initiatives.

This is a senior leadership role with direct accountability for driving Net Revenue, growing our Active Client base and building sustainable commercial performance.

You will lead sales teams, strengthen client acquisition and retention, develop high-value partnerships and identify opportunities to grow our market presence.

Success requires more than delivering numbers. We are looking for someone who can build high-performing teams, make sound commercial decisions and balance ambitious growth with strong governance across regulated markets.

 

Your EDGE Assignment / You Will

• Own and deliver the regional sales strategy, with primary accountability for Australia and New Zealand commercial performance.
• Drive sustainable growth in Net Revenue, Active Clients and client engagement through effective acquisition, activation and retention strategies.
• Lead, coach and develop high-performing sales teams with clear KPIs, strong accountability and a commercial mindset.
• Build and expand relationships with Premium Clients and other strategic partners to generate quality client acquisition and long-term value.
• Identify new business opportunities, strengthen existing client relationships and improve commercial performance across the client lifecycle.
• Analyse sales performance, market trends and competitor activity to identify growth opportunities and make informed commercial decisions.
• Work closely with Marketing, Trading, Product, Compliance and other stakeholders to improve the client proposition and drive regional execution.
• Ensure sales activities, partnership arrangements and incentive structures align with applicable regulatory requirements and Axi's governance standards.
• Represent Axi at relevant industry events, conferences and business networking opportunities.

Are you the one?

• Proven sales leadership experience within the Forex, CFD, online brokerage or financial trading industry.
• Strong commercial track record in growing Net Revenue, Active Clients and revenue-generating client relationships.
• Experience managing sales teams across client acquisition, retention and/or partnership channels.
• Strong knowledge of regulated financial markets and the ability to balance commercial targets with compliance requirements.
• Demonstrated ability to develop sales strategies, manage performance and build high-performing teams.
• Commercially sharp, data-driven and comfortable taking ownership of challenging targets.
• Strong stakeholder management, communication and leadership skills.

Preferred / Nice to Have

• Experience operating across in the ANZ Market.
• Existing relationships within the Forex/CFD brokerage and partnership ecosystem.
• Experience scaling sales functions or improving performance within an established brokerage business.