Product Marketing Manager
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Key details
- Location
- United States
- Work style
- Onsite
- Level
- Senior
- Experience
- 1–3 yrs
- Function
- Marketing & Communications
- Focus area
- other
- Posted
- 2h ago
Skills
About the role
About JWX (former JWP Connatix):
JWX’s mission is to provide technology that empowers media businesses to connect their content with consumers across every platform. We help publishers transform content into multi-format experiences, reach audiences wherever attention moves, and strengthen monetization in a fragmented landscape. As part of the broader ecosystem, JWX also supports streaming companies and advertisers with solutions built for how modern media is distributed and consumed.
- Our video players are embedded directly on publisher sites, including Accuweather, Axel Springer, Dotdash Meredith, McClatchy, Penske Media Co., and more.
- We work with leading brands and agencies including American Express, Citi, Dentsu, Mars, UM, and more helping them target ads against our publishers’ video content.
- We power streaming for over 2,000 blue-chip media companies, including 80% of the top 25 Comscore US publishers. As the largest independent global video network across CTV and OLV, we reach over 1B unique users and deliver 30B+ combined video plays and ad impressions every month.
The Role
The Product Marketing Manager is a hands-on builder of the sales and launch materials that help JWX win in market.
This role blends product marketing, sales enablement, and GTM support. You will partner with Product, Sales, Account Management, and Marketing to turn product capabilities into clear customer value, equip revenue teams to sell it, and help deliver successful launches across our publisher, advertiser, and streaming/CTV businesses.
You’re both organized and resourceful, comfortable owning the roadmap and the details while rolling up your sleeves to write, design, and ship the content that sales teams use every day.
What You’ll Do
Go-to-Market Strategy & Launches
- Support the development of GTM strategies across publisher, advertiser, and streaming/CTV segments
- Help define positioning, messaging, and solution narratives
- Support cross-functional launch planning and delivery
Product Marketing & Enablement
- Create sales materials including decks, one-pagers, and competitive battlecards
- Own our case study program: identify customer wins, develop the stories, and produce case studies that sales teams can use to close deals
- Build video content that supports storytelling around product launches, case studies, and customer success
Sales Enablement
- Support the delivery of sales training for new products and messaging
- Assist in planning and executing our annual sales kickoff event
Product Roadmap
- Own and maintain the formal product roadmap for our three business units
- Partner with Product to communicate roadmap and value to Sales and Account Management
What We’re Looking For
- 1 to 3 years of product marketing experience in ad tech, martech, or SaaS
- Experience launching B2B products to enterprise buyers
- Strong product marketing fundamentals, including positioning, messaging, and sales enablement
- Solid storyteller who can translate technical features into business value, with a knack for customer case studies
- Proven cross-functional partner to Product and Sales
- Excellent communication and presentation skills
- Collaborative, team-first attitude
- Bachelor’s degree or equivalent experience
- Buy-side and/or sell-side ad tech experience (preferred)
- Publisher or CTV/streaming experience (preferred)
- Experience producing or directing video content (a plus)
Why You’ll Love Working Here
- High ownership and visible impact on company growth
- Direct exposure to company strategy and proximity to senior leadership
- Competitive compensation and benefits
- Collaborative, fast-moving culture with room to grow