Product marketing manager
Key details
- Location
- Riyadh, Saudi Arabia
- Work style
- Onsite
- Level
- Senior
- Job type
- Full-time
- Experience
- 3–6 yrs
- Function
- Marketing & Communications
- Focus area
- other
- Posted
- 6h ago
Skills
a/b testingcampaign managementcompetitive analysiscrmgo-to-marketkpismarket researchpositioning and messagingproduct marketingsalesforce
About the role
Job Description
Drive product go-to-market strategy, messaging, and launch execution to grow adoption, revenue, and customer value for a product portfolio. Key Performance Indicators: • Ship launch plans with measurable adoption lift • Own positioning and messaging across channels • Increase qualified leads from product campaigns • Improve product adoption through lifecycle programs • Track KPIs and report campaign performance insights Qualifications: • 3+ years product marketing or related GTM experience • Experience launching software or technology products • Strong understanding of target customers and market research • Bachelor’s degree in marketing, business, or related field • Proven ability to collaborate with product and sales Required Skills: Market research and competitive analysis, Go-to-market planning and campaign management, Product messaging and enablement content, Analytics (KPIs, funnel metrics, A/B testing), CRM tools (e.g., Salesforce), Strategic thinking and prioritization, Clear communication and storytelling, Cross-functional leadership, Customer empathy and insight generation, Data-driven decision makingQualifications
Required Qualifications
- Bachelor’s degree in marketing, business, or related field
- 3+ years product marketing or related GTM experience
- Experience launching software or technology products
- Proven ability to collaborate with product and sales
- Strong understanding of target customers and market research
- Market research and competitive analysis
- Go-to-market planning and campaign management
- Product messaging and enablement content
- Analytics (KPIs, funnel metrics, A/B testing)
- CRM tools (e.g., Salesforce)
- Clear communication and storytelling
- Data-driven decision making
Company Description
Kanz is partnering with Kanz 30 to build an inclusive and just employment ecosystem. Therefore, we prioritize individuals coming from all walks of life.Company Name: Kanz 30
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