Product Marketing Manager
United StatesYesterday
Key details
- Salary
- $120K–$140K/yr
- Location
- United States
- Work style
- Onsite
- Level
- Senior
- Job type
- Full-time
- Experience
- 3–6 yrs
- Function
- Marketing & Communications
- Focus area
- other
- Posted
- Yesterday
Skills
About the role
About ComPsych
ComPsychⓇ is the worldwide leader in organizational mental health, well-being, and absence management, dedicated to igniting human potential in workplaces across the globe. For over 40 years, we have combined the best in technology with unmatched human expertise to help individuals and their organizations thrive. Our GuidanceResourcesⓇ and AbsenceResourcesⓇ solutions deliver end-to-end mental health, well-being, work-life, health navigation, and absence support to more than 75,000 customers worldwide, touching more than 160 million lives across 200 countries. Visit compsych.com to find out why 40% of the Fortune 500 choose ComPsych for their mental health and absence management needs.
About the Role
We're looking for a Product Marketing Manager to build and run the programs that keep our commercial teams equipped and confident and ensure our product teams are aligned with the needs of the market. This is a hands-on, execution-focused role: you'll create the content, host the trainings, and communicate the insights that drive more effective messaging and differentiation for ComPsych solutions.
You'll sit at the intersection of two things commercial teams need to drive success: a clear picture of what the market is saying and the tools to help effectively position solutions for the win. You will own the Voice of Customer (VoC), managing the platforms needed to gather and analyze data and building the feedback loop to keep evolving sales and marketing enablement as well as informing product strategy with market insights. Your job is to listen to the market feedback on our solutions and turn it into effective tools the sales and customer success teams can use to improve performance and inform strategy.
What You'll Do
Enablement Content & Delivery
- Create and maintain core enablement materials: battlecards, competitive positioning docs, talk tracks, objection-handling guides, and training decks
- Align enablement initiatives with go-to-market planning, working alongside product to facilitate promotion and adoption of new features and capabilities
- Design and host regular training sessions and certifications for Sales and Customer Success including live sessions, recorded content, and self-serve resources
- Partner with Sales and Customer Success leadership to identify skill or knowledge gaps and build programs that close them
Voice of Customer: Reporting & Activation
- Manage the VoC platform to enable effective reporting and synthesize findings from our VoC program (survey results, win/loss analysis, NPS/CSAT trends, qualitative feedback themes)
- Report out VoC findings to commercial and product leadership on a regular cadence, translating raw findings into actionable takeaways
- Turn relevant VoC findings directly into updated enablement content including battlecards, talk tracks, or training modules that reflect what customers are actually saying
Cross-Functional Partnership & Measurement
- Partner with marketing analytics on data and reporting needs to connect insights from VoC to broader marketing data trends for a complete view of market feedback data
- Serve as a central point of contact for Sales and Customer Success to ensure alignment on product go-to-market messaging, enablement needs and trainings
- Track and report on enablement effectiveness: training completion, content usage/adoption, certification rates, and qualitative feedback from the field
- Perform other duties as assigned
What We're Looking For
- 3–6 years of experience in sales enablement, customer success enablement, product marketing or a related field
- Experience creating enablement and training content (battlecards, talk tracks, onboarding materials) for a sales and/or customer success audience
- Experience with customer feedback tools such as Gong, Qualtrics, etc. for data and survey gathering and analysis
- Comfortable working with survey and feedback data (NPS, CSAT, win/loss, qualitative themes) and translating it into recommendations — no platform administration experience required
- Strong writing and presentation skills; confident hosting live training sessions
- Experience with content and knowledge management tools (e.g., Confluence, MediaValet, etc.)
- Data-literate: comfortable reading dashboards and survey reports, even if you're not building them
- Experience in enterprise sales in healthcare or employer benefits is preferred
Other Requirements
- Consistent and reliable high-speed internet and workspace free from distraction, disruption, or noise is required
- Ability to be present on camera during work-related trainings, meetings, and/or events
- Must be able to sit or stand at a desk for prolonged periods while working on a computer
Compensation and Benefits
- Full benefits package, including Paid Time Off (PTO), medical, dental, vision, 401(k) with match, robust EAP, wellness program, and much more
- The salary range for this position is $120,000 - $140,000 USD. The base salary range represents the anticipated low end and high end of the range for this position. The actual compensation will be influenced by a wide range of factors including, but not limited to previous experience, education, pay market/geography, and scheduled hours.
EEO
ComPsych is an equal opportunity employer. All applicants will be considered for employment regardless of race, color, age, genetics, religion, gender, sexual orientation, gender identity, national origin, disability or protected veteran status and any other characteristic protected by federal, state or local laws. ComPsych Corporation maintains a drug free workplace.
ComPsych Corporation and its affiliates is committed to the responsible and transparent handling of your personal data. Information collected during the recruitment process will be used to assess your application and, where applicable, to prepare and administer an offer of employment. Your personal data will be processed in accordance with the privacy laws applicable in your country or jurisdiction of residence, which may include the California Consumer Privacy Act (CCPA), the EU General Data Protection Regulation (GDPR), Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation, and other applicable national or local privacy laws. For full details on what personal data we collect, how we use it, your rights as an Applicant, and how to contact us with privacy-related questions, please review the relevant Applicant Data Privacy Notices: US Applicant Data Privacy Notice & Canada Data Privacy Notice.
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