Product Marketing Manager

Do work that matters.  

At AlertMedia, everything we do supports our mission: To save lives and minimize loss by identifying active threats globally and facilitating timely communications when an emergency threatens personal safety and business continuity.  

Our core values drive us in our important mission of keeping people safe & informed:  

• We’re humans, not robots 
• Customers always come first  
• We work better together  
• Simplicity is our strength  
• Our reputation is priceless  
• Hard work pays off  

As one of the fastest-growing software companies in the United States, we’re focused on building the best team to continue accelerating our growth and meeting increasing demand.  

AlertMedia is looking for a Product Marketing Manager to drive go-to-market strategy, competitive differentiation, and revenue growth across our product portfolio. This is a high-impact role focused on strengthening the commercial performance of established products, identifying growth opportunities, and turning customer and market insights into effective go-to-market strategies. 

You will partner closely with Product, Sales, Customer Success, Demand Generation, and Content teams to sharpen positioning, improve sales effectiveness, and drive product adoption and revenue growth. You will own initiatives from strategy through execution, bringing analytical rigor, creative problem-solving, and a strong sense of accountability to your work. 

We're looking for someone who combines strategic thinking with a bias for action, takes initiative, challenges assumptions, and uses data and emerging technologies, including AI, to deliver meaningful business results. 

Who You Are: 

You are an analytical, commercially minded product marketer who knows how to connect customer needs, product capabilities, and market opportunities to business growth. You don't just create messaging and launch materials. You understand what drives customers to buy, what helps sales teams win, and how to translate those insights into strategies that improve performance. 

You are a proactive problem solver who takes ownership and gets things done. You bring structure to complex projects, ask thoughtful questions, and know how to move initiatives forward across multiple teams. You're comfortable balancing strategic thinking with hands-on execution and take pride in delivering measurable results. 

You're naturally curious, resourceful, and eager to experiment with new approaches. You actively explore how AI and emerging technologies can make your work smarter, faster, and more effective. You challenge conventional ways of working and continuously look for opportunities to improve. 

Above all, you're a collaborative partner and clear communicator who builds credibility through strong relationships, sound judgment, and consistent follow-through. You take accountability for outcomes, not just deliverables, and contribute to the success of the broader team. 

What You Get to Do Every Day: 

Product Positioning & Go-to-Market Strategy 

• Own positioning, messaging, and go-to-market strategies for assigned products, translating capabilities into compelling customer value and competitive differentiation. 
• Evaluate market opportunities, buyer needs, product performance, and commercial data to identify growth opportunities and develop focused GTM plans. 
• Partner with Product to inform roadmap priorities, support product launches, and ensure new capabilities are positioned for successful market adoption. 

Revenue Growth & Sales Effectiveness 

• Analyze pipeline performance, conversion rates, win/loss trends, and customer insights to identify opportunities to improve revenue performance. 
• Partner with Sales and Revenue Enablement to develop compelling sales narratives, competitive strategies, enablement tools, and programs that improve sales effectiveness. 
• Collaborate with Demand Generation and Content teams to develop targeted campaigns and programs that support acquisition, expansion, and revenue goals. 

Customer, Market & Competitive Intelligence 

• Develop deep expertise in customer needs, buying behaviors, use cases, and competitive dynamics to inform positioning and go-to-market decisions. 
• Engage directly with customers, prospects, and customer-facing teams to uncover insights, validate value propositions, and identify opportunities for growth. 
• Translate customer feedback, competitive intelligence, and market trends into actionable recommendations for Product, Sales, and Marketing. 

Cross-Functional Execution & Business Impact 

• Lead cross-functional go-to-market initiatives, aligning stakeholders, managing priorities, and driving projects from planning through execution. 
• Define success metrics, track performance, and continuously optimize strategies to improve product adoption, pipeline, conversion, and revenue impact. 
• Communicate insights, recommendations, progress, and results clearly to stakeholders and leadership, connecting marketing activities to business outcomes. 

Innovation & AI-Native Ways of Working 

• Leverage AI tools to accelerate market research, competitive analysis, messaging development, content creation, and go-to-market execution. 
• Experiment with AI-powered workflows and automation to improve productivity, quality, and scalability of product marketing activities. 
• Bring a continuous-improvement mindset, sharing new approaches and contributing to more effective ways of working across the team. 

What You Bring to The Role: