Principal, Brand Marketing Manager - Mid Market

Intuit is doubling down on Mid Market, and Services — the organization that powers both Money (Payments, Capital, Bill Pay) and Workforce Solutions (WFS) — is one of our biggest opportunities within it. We're hiring two Principal Brand Marketing Managers to lead mid-market brand for Services: one dedicated to Workforce Solutions, one dedicated to Money. Both roles report to the Mid Market Brand Marketing lead — with clear executive visibility and direct impact on one of Intuit's most strategically important growth vectors.

Responsibilities

Integrated Campaign Strategy & Execution

• Lead brand and campaign planning, sizing and sequencing investment in close partnership with PMM and channel partners.

• Partner with Acquisition/Performance Comms and internal agency partners to scope incremental investment, ensuring clean audience segmentation to avoid overlap and remarketing saturation across Services brands.

• Serve as brand lead for measurement frameworks by segment (unaided/aided awareness, consideration, credibility), and report progress against goals each quarter.

Cross-Product Narrative & Customer Journey

• Connect your business's mid-market brand narrative to the broader MidMarket customer journey across IES, Advanced, Money, and WFS, surfacing cross-sell and platform-attach opportunities between Money and Workforce Solutions in particular.

• Partner with Product Marketing to align brand campaigns with product launch moments, and to correct funnel-stage imbalances (e.g., for WFS, ensuring bottom-of-funnel messaging still converts on payroll intent alongside HCM awareness; for Money, ensuring conversion messaging keeps pace with awareness building).

• Build the credibility layer alongside awareness efforts, working with PR, Analyst Relations, and review-site (e.g., G2) strategy to build third-party validation for your category.

Executive Partnership & Stakeholder Alignment

• Partner with your business's PMM, ICT, Comms, and Insights teams as a peer stakeholder, aligning brand investment asks with segment goals and quarterly business reviews.

• Serve as the marketing voice for your business's mid-market brand in planning forums and leadership reviews, building the business case for incremental investment tiers.

• Communicate brand strategy and results to senior leaders in a clear, data-driven manner.

Qualifications

Required Experience

• 8+ years of brand or integrated marketing experience, ideally in B2B SaaS, fintech, HCM/HR tech, or an adjacent category.

• Demonstrated success building a brand investment case using brand-health data, media plans, and ROI/MMM frameworks.

• Experience marketing to mid-market business buyers, ideally in payments/financial services (Money role) or HCM/payroll (WFS role), or adjacent SaaS categories.

• Track record running multi-channel campaigns and tying them back to measurable awareness, consideration, and credibility outcomes.

• Strong cross-functional collaborator, able to work fluently with acquisition/media, product marketing, PR/analyst relations, sales, and finance.

Preferred Experience

• Familiarity with the Intuit ecosystem (QuickBooks, payroll, Money) or relevant competitive landscape knowledge — fintech/payments (PayPal, Block/Square, Chime, Bill.com, Brex, Ramp) for the Money role, or HCM/payroll (ADP, Gusto, Rippling, Paychex, Deel) for the WFS role.

• Experience operating in a complex GTM model alongside dedicated cross-functional partners.

• Track record building brand for a category challenger repositioning up-market.

 

Key Competencies