Marketing Specialist
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Key details
- Salary
- $63K–$70K/yr
- Location
- Syracuse, NY, United States
- Work style
- Onsite
- Level
- Mid level
- Job type
- Full-time
- Experience
- 2–5 yrs
- Function
- Marketing & Communications
- Focus area
- other
- Posted
- 5h ago
Skills
About the role
The Opportunity
For more than 45 years, CXtec has helped organizations maximize the value of their IT investments. As North America’s largest secondary market network hardware provider, we deliver innovative, cost-effective IT solutions that help businesses extend the life of their technology. Today, we continue to provide creative IT lifecycle management solutions to organizations of all sizes around the world.
CXtec is seeking a highly organized, creative, and collaborative Marketing Specialist to support the execution of marketing programs across events, content, communications, merchandise, and other marketing initiatives. This is a hands-on role for someone who enjoys turning ideas into action. The Marketing Specialist will help bring established marketing strategies and campaigns to life, while independently owning key day-to-day programs. The ideal candidate is a strong communicator and organizer who can manage multiple priorities, collaborate across teams, and take ownership of projects from assignment through completion.
The Marketing Specialist supports the development and execution of integrated marketing programs across events, digital content, communications, social media, customer merchandise, and other marketing initiatives. Working within established marketing strategies, business objectives, budgets, and brand standards, the position independently manages assigned projects and responsibilities from planning through completion.
The annual base salary range for this position is $62,500 - $70,000. The actual salary offered will vary based on applicant’s relevant skills, education, experience, certifications and geographic location as well as other business and organizational needs.
Location: Syracuse, NY or Atlanta, GA preferred. Remote opportunities may also be considered.
What You’ll Do
Marketing Campaign and Content Execution
- Manage assigned components of multi-channel marketing campaigns across social media, email, digital, internal communications, and customer-facing channels.
- Develop content and marketing assets based on established campaign objectives, target audiences, brand standards, and approved messaging.
- Make routine decisions regarding content, scheduling, sequencing, channel use, and execution within established campaign parameters.
- Create and update presentations, collateral, sales materials, digital assets, social content, email templates, graphics, and other marketing resources.
- Monitor assigned campaign activities and make or recommend tactical adjustments based on results, stakeholder feedback, or changing business needs.
- Coordinate deliverables across internal stakeholders and external resources to keep assigned campaigns on schedule.
Events and Experiential Marketing
- Coordinate assigned trade shows, customer events, dinners, community activities, and other company events from planning through follow-up.
- Develop and maintain event plans, timelines, communications, logistics, checklists, budgets, and deliverables.
- Determine routine logistical and execution requirements based on established event objectives and approved budget parameters.
- Coordinate vendors, venues, booth materials, collateral, signage, merchandise, promotional items, travel-related details, and other event resources.
- Develop pre-event and post-event communications and coordinate attendee and customer engagement activities.
- Provide on-site support when needed and independently resolve routine execution issues; escalate material risks with a recommended solution.
- Monitor event outcomes and identify practical opportunities to improve future execution and participant experience.
Customer Merchandise and Promotional Programs
- Manage day-to-day execution of CXtec customer merchandise and promotional programs.
- Coordinate merchandise selection, product setup, ordering, fulfillment, promotions, and stakeholder requests.
- Manage routine vendor relationships and resolve service, quality, order, and fulfillment issues.
- Evaluate merchandise options and recommend selections based on business needs, quality, price, availability, and brand standards.
- Monitor program spending against approved budgets and prepare routine utilization and spending reports.
Analysis, Reporting, and Collaboration
- Monitor campaign, event, social media, merchandise, and other assigned program metrics.
- Analyze results to identify trends, execution issues, and opportunities for improvement; prepare routine reports and recommendations for Marketing leadership.
- Collaborate with Sales and other internal stakeholders to understand marketing needs and translate approved requests into actionable deliverables.
- Independently manage priorities and timelines for assigned projects and communicate risks, decisions, and status to appropriate stakeholders.
- Coordinate with third-party vendors and external resources and make routine decisions within delegated authority.
- Perform other related responsibilities consistent with the role and business needs.
What you Bring
- Bachelor’s degree in Marketing, Communications, Business, or a related field preferred, or an equivalent combination of education and relevant experience.
- Two years of marketing, communications, events, digital marketing, social media, or related experience.
- Demonstrated ability to independently execute projects and manage multiple priorities and deadlines.
- Experience creating content and basic marketing assets for digital and other marketing channels.
- Experience coordinating events, vendors, promotional products, merchandise, or similar programs a plus.
- Ability to analyze routine marketing results, exercise judgment within established guidelines, and make practical recommendations.
- Strong attention to detail and follow-through.
- Ability to work collaboratively while independently owning assigned projects and programs.
- Comfortable working in a fast-moving environment where priorities may shift based on business needs.
- Proficiency with Microsoft 365; working knowledge of Canva and/or Adobe Creative Suite and analytics platforms preferred.
- Strong written, verbal and visual communication skills.
What We Offer
- Health insurance and prescription drug coverage
- Dental and Vision insurance
- Company-paid basic life and AD&D insurance and voluntary life options
- Company paid short and long-term disability and buy-up options
- Critical illness, accident and hospital indemnity insurance
- Flexible spending accounts
- Identity Theft & Fraud Protection
- Legal Insurance
- Pet insurance
- Traditional and Roth 401(k) retirement plan with company match
- Employee Assistance Program
- Tuition reimbursement
- Paid vacation, sick/personal days and holidays
- Flexible work arrangements
All offers of employment are conditional upon the successful completion and passing of a background check and drug test.
We are proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, creed, color, national origin, religion, pregnancy, reproductive health decisions, sexual orientation, protected veteran or military status, sex, disability, marital or familial status, domestic violence victim status, gender identity or expression, predisposing genetic characteristics, criminal history or any other legally protected class. CXtec is committed to maintaining a workplace free from discrimination and providing reasonable accommodations as required by law.