Marketing Senior Manager - Accenture Edge

Accountabilities

• Translate business priorities into comprehensive marketing strategies, plans, and programs supporting client acquisition, growth, retention, and brand reputation.

• Represent client needs, challenges, and business objectives in marketing decisions, informing audience targeting, segmentation, campaign planning, and activation.

• Develop and manage joint marketing plans with priority technology partners, including co-marketing initiatives, joint go-to-market activities, Market Development Funds (MDF), and differentiated market approaches.

• Develop and apply consistent messaging across market positioning, buyer journeys, solution narratives, content assets, and seller enablement materials.

• Build and manage core marketing content, business rhythms, acquisition stories, and client engagement moments, adapting them for different channels, partners, and local markets.

• Collaborate with campaigns and market units to deliver integrated demand generation programs that reach mid-market buyers and contribute to qualified sales pipeline.

• Work closely with the global marketing team, sharing expertise, coaching colleagues, and promoting consistent, high-quality outcomes.

• Measure marketing performance against agreed KPIs, using analytics and insights to evaluate effectiveness and drive continuous improvement.

• Support budget planning and management, business case development, approval processes, and disciplined operational execution.

• Help establish an AI-first direction for marketing, identifying opportunities to embed intelligent tools and improve the effectiveness of marketing activities.

• Build strong relationships with senior stakeholders and contribute to strategic decisions across a matrixed organization.

Requirements

• At least 10 years of professional B2B marketing experience.

• Minimum 5 years of experience supporting technology products, services, or solutions through marketing initiatives.

• Excellent English communication skills. English is essential because the role involves frequent interaction with multinational teams across North America, where English is the common working language.

• Expertise in mid-market marketing, demand generation, and partner or ecosystem marketing.

• Full-funnel marketing experience across events, social media, email, direct mail, and digital channels.

• Experience using CRM systems and marketing automation platforms.

• Proven ability to build, develop, and scale high-performing global marketing teams.

• Strong AI fluency, including the ability to establish an AI-first marketing direction and integrate intelligent tools into marketing workflows.

• Familiarity with marketing analytics, attribution modeling, performance dashboards, and data-driven decision-making.

• Strong stakeholder management skills, with the ability to influence senior leaders and build relationships across complex, matrixed organizations.

• Strategic thinking, sound judgment, and the ability to connect marketing activities with broader business objectives.

• Creativity, innovation, and the ability to develop distinctive marketing approaches that differentiate solutions in competitive markets.

• Collaborative leadership style, strong communication skills, and the ability to take ownership of complex initiatives with limited guidance.

Benefits

• Annual base salary range: CAD $121,750–$242,800 for roles located in British Columbia, Ontario, or New Brunswick.

• Actual compensation may vary based on office location, role scope, skills, and professional experience.

• The published salary range is a guideline rather than a maximum; offers may exceed the range in appropriate circumstances.

• Potential additional compensation and benefits; specific details are available through the recruiting team.

• Remote work arrangement.

• Opportunity to contribute to a global marketing strategy serving mid-market organizations.

• Exposure to technology partnerships, AI-driven marketing innovation, and integrated go-to-market programs.

• Opportunities for global collaboration, strategic influence, and professional growth.