Marketing Intern - Women's Hockey & Fan Engagement

Title
Marketing Intern – Women’s Hockey & Fan Engagement

Hourly Wage
$15.00

Summary/Objective

The Marketing Intern will gain hands-on experience in sports marketing, event promotion, social media management, content creation, and live event operations. This internship offers a unique opportunity to develop skills in marketing strategies and execution, while working in a dynamic and collaborative environment. The Women's Hockey Marketing Intern will support the DECC's Marketing Department with a primary focus on promoting women's hockey events, enhancing the fan experience, growing community engagement, and increasing ticket sales and attendance.

Key Responsibilities:

Women's Hockey Marketing (Primary Focus)

• Create and schedule engaging content across DECC social media channels.

• Develop promotional campaigns highlighting athletes, teams, game-day experiences, and special events.

• Assist in creating graphics, videos, photography, and written content for digital and print marketing.

• Support ticket sales initiatives and promotional partnerships.

• Collect and analyze social media and attendance metrics to evaluate marketing effectiveness.

• Capture game-day content including photos, videos, interviews, and fan experiences.

• Assist with email marketing campaigns and website updates related to hockey events.

Community & Fan Engagement

• Help coordinate youth hockey, women's sports, and community outreach initiatives.

• Build relationships with local schools, youth organizations, and hockey associations.

• Assist in organizing contests, giveaways, and fan engagement activities.

• Support partnerships designed to grow attendance and awareness of women's hockey.

Event Marketing & Operations

• Assist with event-day execution and promotional activities.

• Help manage signage, sponsor activations, and hospitality elements.

• Support media relations efforts and game-day press needs.

• Assist with event setup, attendee engagement, and post-event reporting.

General Marketing Support

• Collaborate with the DECC Marketing team and Executive Director on additional venue promotions and special projects.

• Attend marketing meetings and contribute creative ideas.

• Support content development for other DECC events when needed.

Qualifications:

• Current college student or recent graduate pursuing a degree in Marketing, Communications, Sports Management, Public Relations, Journalism, Digital Media, or Related field.
• Strong written and verbal communication skills.

• Knowledge of major social media platforms including Instagram, Facebook, TikTok, LinkedIn, and X.

• Basic experience with Canva, Adobe Creative Suite, or similar design tools.

• Strong organizational and project management skills.

• Ability to work independently and collaboratively.

• Interest in sports marketing and women's athletics.

• Ability to work flexible hours, including evenings and weekends and select game days.
• Photography and video editing experience preferred.

Skills:

• Creativity and innovation in marketing
• Social media management
• Strong interpersonal and teamwork skills
• Problem-solving and adaptability

Benefits:

• Gain practical and hands-on experience in marketing.
• Work in a vibrant and engaging environment.
• Receive mentorship and guidance from experienced managers.
• Sports marketing strategy and Marketing Analytics
• Social media content creation, Digital advertising, Brand Management
• Event promotion and live event execution
• Community relations and professional networking within the sports and entertainment industry

Schedule
This position will work on average 28 hours per week, hours will vary and are dependent on business needs. Ability to work flexible hours, including evenings and weekends and select game days. As a temporary paid internship, this position has a finite start and end date.

Work Environment
The Entertainment Marketing Intern will work in varying spaces based on business needs. It could be an office setting, various venue spaces, indoor or outdoor events. Noise levels will vary from quiet to extremely loud, and temperatures will vary from very hot and humid, to extremely cold.

Physical Demands
This position will require someone that is able to stand on their feet for many hours at a time, move quickly to different places based, climb stairs and be in motion. They will need to use their hands frequently, and be able to see, hear, and speak often. This position will require bending, squatting, and maneuvering. Ability to stand and move throughout large event facilities. Ability to lift up to 25 pounds occasionally.

Additional Eligibility Requirements

• Must be 16 years of age or older.
• Successful completion of contingent pre-employment checks to include background check and successful completion of a drug test, and reference checks, if applicable.

Uniform
Business casual

Supervisory Responsibilities
None

Travel Required
No

Work Authorization/Security Clearance Requirements
The DECC uses USCIS Form I-9 to verify the identity and employment authorization of individuals hired for employment. On the form, an employee must attest to his or her employment authorization. The employee is required to present the DECC with acceptable documents evidencing identity and employment authorization at the time of hire. The DECC will examine the employment eligibility and identity document(s).
The list of acceptable documents can be provided by Human Resources.