Manager, Customer Vertical Marketing

Job Description

Manager, Customer Vertical Marketing 

Are you energized by developing customer-focused marketing strategies that drive growth and create meaningful business impact? Do you enjoy leading talented marketing teams while partnering with sales, dealers, and customers to bring integrated go-to-market strategies to life? Are you looking for an opportunity to help shape the future of marketing within a growing solutions portfolio at Steelcase while helping build the marketing organization of the future? 

Helping You Thrive By: 

• Offering competitive wages and benefits, that support your life both in and out of work 

• Providing a flexible hybrid work schedule, meaning we expect the office to be your primary place of work, balanced with choice and control. 

• Creating continuous learning opportunities to help you grow and upskill. 

• Fostering a culture of inclusion where employees feel seen, heard and valued — and living it out every day. 

• Empowering you to make a meaningful impact on people and the planet through your work and Steelcase’s ongoing commitment. 

You’ll Support Meaningful Work By: 

• Leading customer vertical marketing strategies that align business objectives, customer needs, and market opportunities to drive growth across the portfolio. 

• Developing and executing integrated go-to-market plans, including positioning, messaging, campaigns, content, events, and customer engagement programs. 

• Partnering closely with Sales, dealers, and Customer Experience teams to support pipeline growth, customer acquisition, retention, and revenue objectives. 

• Collaborating with Product Development and Portfolio Management teams to support commercial launches and communicate differentiated value propositions to the market. 

• Leveraging customer insights, competitive intelligence, and market trends to identify growth opportunities and inform strategic marketing decisions. 

• Managing marketing investments, annual planning activities, budgets, and performance metrics to optimize business impact and return on investment. 

• Leading and developing a high-performing marketing team through coaching, strategic direction, collaboration, accountability, and continuous growth opportunities. 

 

Qualifications

Minimum Qualifications 

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience. 

• 8+ years of progressive B2B marketing experience, including experience developing and executing integrated marketing strategies and go-to-market plans. 

• Direct people leadership experience, including coaching, mentoring, and developing marketing professionals. 

• Experience translating business objectives into marketing strategies that drive customer engagement, demand generation, and business growth. 

• Experience partnering with cross-functional stakeholders, including Sales, Product Management, Customer Experience, and Portfolio teams. 

• Strong business and financial acumen, including experience with budget management, investment planning, and performance measurement. 

• Excellent communication, collaboration, and project management skill

Desired Skills and Experience 

• Experience developing and leading integrated marketing strategies that drive customer engagement, demand generation, and business growth. 

• Experience marketing complex B2B solutions within commercial interiors, workplace solutions, technology, healthcare, education, or similarly complex industries. 

• Experience supporting dealer, channel, or partner enablement strategies and understanding the relationship between marketing and commercial performance. 

• Experience collaborating with Product Development and Portfolio Management teams to support product launches and commercialization efforts. 

• Ability to leverage customer research, market insights, and competitive intelligence to identify growth opportunities and shape marketing strategy. 

• Experience influencing stakeholders and navigating complex, matrixed organizations. 

• Strategic mindset with the ability to balance long-term planning and hands-on execution. 

• Experience developing high-performing teams and fostering a collaborative, growth-oriented culture. 

• MBA or advanced business degree preferred. 

 

Level: #mid_senior_level 
Work Arrangement: #LI-Onsite 

Job Functions: 

• #Marketing 

• #Management 

• #Strategy_Planning 

• #LI-NJ1

Additional Information

At Steelcase, we put people at the center of everything we do. We understand the role of work and believe that it can bring meaning and purpose to the lives of our customers and our employees. We prioritize supporting our employees both in and out of work, in all aspects of their lives. When we bring our talents together, we make a positive lasting impact through our work and communities. 

Steelcase provides employment opportunities to all qualified employees and applicants without regard to race, color, creed, genetic information, religion, national origin, gender, sexual orientation, gender identity and expression, age, disability, or veteran status and bases all employment decisions only on valid job requirements. If we can make the application process easier through accommodation, please email us at myhr@steelcase.com.