Lead Marketing Production - Digital Execution Consultant – Digital Execution

About this role:

Wells Fargo is seeking a Lead Marketing Production Consultant to join the Digital Owned Channel Execution team.

In this role, you will lead and support the execution and delivery of complex digital marketing content across Wells Fargo's digital channels and content management platforms. You will combine hands-on digital execution expertise with project leadership, problem solving, and subject matter expertise to help deliver accurate and effective digital customer experiences.

This role will partner across Marketing, Technology, and other cross-functional teams to manage complex execution needs, support digital platform capabilities, troubleshoot issues, improve execution processes, and provide guidance to other team members.

In this role, you will:

• Lead the execution of complex digital content builds, updates, testing, and deployments across multiple content management platforms
• Execute and support digital marketing content across platforms such as Adobe Experience Manager (AEM), SDL Tridion, WordPress, Adobe Target, and other internal content management systems
• Coordinate complex and high-priority digital execution requests, including requirements, timelines, dependencies, testing, implementation, and issue resolution
• Serve as a subject matter resource for digital content execution processes, platforms, and capabilities
• Consult with Marketing and cross-functional partners on execution requirements, feasibility, approach, and digital channel capabilities
• Lead execution activities supporting content migrations, platform enhancements, new capabilities, and other digital initiatives
• Partner with Technology, Product, and support teams to troubleshoot digital content and platform issues and drive issues through resolution or appropriate escalation
• Support the testing and implementation of new digital capabilities, including content builds, test-script development, regression testing, and implementation readiness
• Perform and support peer reviews to promote execution quality, consistency, and adherence to established requirements
• Identify execution risks, dependencies, and potential delivery issues and coordinate resolution or escalation
• Identify opportunities to improve execution workflows, documentation, templates, and processes to increase efficiency and scalability
• Develop and maintain procedures, job aids, training materials, and platform documentation
• Provide technical guidance, knowledge sharing, and cross-training to team members
• Manage multiple concurrent initiatives and changing priorities in a fast-paced, matrixed environment

Required Qualifications:

• 5+ years of Marketing Production experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• Experience executing digital content across enterprise content management platforms such as Adobe Experience Manager (AEM), SDL Tridion, WordPress, or similar platforms
• Experience supporting complex digital content builds and non-templated execution
• Strong understanding of the digital content lifecycle, including content development, testing, peer review, quality assurance, implementation, and ongoing maintenance
• Experience supporting content migrations, platform enhancements, or new digital capability implementations
• Experience troubleshooting digital content and content management platform issues in partnership with Technology teams
• Experience supporting testing and implementation activities for new digital capabilities
• Ability to read and interpret HTML and CSS to support content execution and troubleshooting
• Experience with Adobe Target or other digital testing and personalization platforms
• Knowledge of web accessibility standards, including WCAG, and experience supporting accessibility testing
• Strong project leadership, organizational, analytical, and problem-solving skills
• Demonstrated ability to manage multiple complex initiatives, priorities, dependencies, and deadlines
• Ability to translate business and marketing requirements into executable digital solutions
• Strong consulting and relationship management skills with the ability to build trusted partnerships across teams
• Ability to work effectively across Marketing, Technology, Product, Risk, Compliance, and other cross-functional organizations
• Ability to work independently, exercise sound judgment, and appropriately identify and escalate execution risks
• Experience developing procedures, job aids, training materials, and other execution documentation
• Demonstrated ability to provide technical guidance, knowledge sharing, and cross-training to peers
• Excellent verbal, written, and interpersonal communication skills
• Ability to quickly learn new digital platforms, processes, capabilities, and technical concepts
• Experience working in a fast-paced, changing, and matrixed organization

Job Expectations:

• Ability to travel 10% of the time
• Hybrid work schedule. Must be able to work from one of the approved jobs posting locations three (3) days in office & two (2) days remote.
• This position is not eligible for Visa sponsorship
• Relocation assistance is not available for this position

Pay Range
 

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to demonstrated examples of prior performance, skills, experience, or work location. Employees may also be eligible for incentive opportunities. $100,000.00 - $179,000.00

Posting End Date:

14 Nov 2026

*Job posting may come down early due to volume of applicants.

We Value Equal Opportunity

Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.

Drug and Alcohol Policy

 

Wells Fargo maintains a drug free workplace.  Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.

c. Please be prepared to provide accurate information and supporting documentation in connection with any lawful employment and education verification conducted by Wells Fargo.