Overview
Lead Field/Demand Marketer
Location: Mexico
Work Model: Remote
About the Role
The Lead Field Marketer is responsible for driving demand within Hyland's named account model through strategic program development and execution of top-tier marketing experiences that create pipeline and drive alignment across revenue teams. This role supports the field in developing and managing field-based demand generation programs and event campaigns to build awareness, nurture leads, and accelerate opportunities to close. The Lead Field Marketer collaborates closely with sales leaders, sales development representatives, product marketing, solution marketing, and campaign marketing teams to define and deliver integrated field marketing strategy.
Your Role Responsibilities? Here's What You'll Do
- Collaborate with the demand generation team and sales leaders to develop regional marketing strategies aligned with overall business goals and objectives.
- Proactively design, plan, and execute regional field marketing campaigns and events that generate high-quality leads and accelerate pipeline growth.
- Create targeted, high-impact account-based marketing (ABM) programs using multi-channel digital tactics — including website personalization, gifting, and conversational email — to engage target accounts and drive deal acceleration.
- Partner with cross-functional teams, including campaign strategy, sales, product marketing, and solution marketing, to ensure consistent messaging and maximize the impact of field marketing programs.
- Track and analyze program performance using key metrics, providing regular reporting on ROI and making data-driven recommendations for continuous optimization.
- Mentor, coach, and develop team members while operating as an innovative thought leader, contributing to department growth through knowledge sharing and best practice coaching.
Technology Tools
- Salesforce Automation/CRM
Role Essentials (Required Skills)
Five or more years of B2B marketing experience, including three or more years in a field marketing capacity
Proven ability to design and execute demand generation programs and events that build pipeline and drive measurable results
Hands-on experience building and managing account-based marketing (ABM) programs across multi-channel digital platforms
Strong cross-functional collaboration and project management skills, with the ability to influence stakeholders without direct ownership
Marketing performance analytics expertise with a data-driven approach to program optimization and ROI reporting
What We'd Like to See (Preferred Skills)
Experience with marketing automation platforms and CRM tools, including Salesforce
Familiarity with business intelligence and intent signal tools for audience segmentation and targeting
Track record of enabling and partnering with sales teams to achieve shared revenue goals
Experience managing regional marketing budgets and optimizing spend to maximize ROI
Demonstrated ability to mentor and develop team members while maintaining a strategic, growth-oriented mindset
About Hyland
Hyland is the pioneer of the Content Innovation Cloud™, delivering ubiquitous enterprise intelligence to organizations with solutions that unlock actionable insights and drive automation. © Hyland. All rights reserved.Trusted by thousands of organizations worldwide, including many of the Fortune 100, Hyland's solutions create the foundation for a connected, agentic enterprise, where teams harness the power of AI to redefine how they operate and engage with those they serve. For additional information on Hyland's platform and services, please visit Hyland.com.
#HylandLife
Since 1991, it has been Hyland's mission to help our employees, customers and partners exceed their potential with our industry-leading content services platform. Our employees exude a contagious energy and are passionate about what they do – whether it's helping customers succeed, raising up their fellow Hylanders, or engaging in the communities where they live and work.The #HylandLife hashtag encompasses our employee-centric culture. Our employees live our culture day in and day out by bringing their best self to work. Hyland supports them to do just that through career development resources, wellbeing programs and innovation practices. We thrive on diverse viewpoints and new ideas and believe that a positive, inclusive workplace is imperative to sustainable success.As we've grown to a company of nearly 4,000 strong, we have the opportunity to make a significant impact on our communities. We strongly support employee initiatives and align our giving campaigns and programs to organizations that are important to them.
Equal Opportunity Statement
Hyland is an equal opportunity employer. We value diversity and are committed to providing an inclusive workplace for all employees and applicants. Employment decisions are made without regard to any characteristic protected by applicable laws and regulations. Information collected during the hiring process is used solely to assess qualifications, verify identity, and comply with legal requirements.