Head of Brand Management
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Skills
brand managementstakeholder management
About the role
ACG_3946_JOB
Our client, a fast-growing bank in Vietnam, is looking for a qualified candidate to join their firm.
- Develop and implement a long-term brand strategy aligned with SHB’s development direction and overall business objectives.
- Oversee brand management, establish and monitor compliance with brand standards, and ensure consistency across communication channels and customer touchpoints.
- Lead integrated brand development campaigns and initiatives to increase brand awareness, strengthen SHB’s reputation, and enhance overall brand value.
- Manage sponsorship programs, corporate social responsibility (CSR) initiatives, and key brand events.
- Build, manage, and develop the branding team, enhancing its professional capabilities and overall performance.
Requirements
- Minimum of 10 years of experience in Branding, Marketing, or Communications.
- At least 5 years of management and leadership experience in senior-level positions.
- Proven experience and achievements in large-scale brand development, repositioning, or transformation initiatives.
- Experience in developing, repositioning, or transforming brands on a large scale.
- Strong strategic thinking, leadership capabilities, and stakeholder management skills.
- Preference will be given to candidates with experience in Banking, Finance, Insurance, or large corporations.
Contact: Thang Nguyen, Thao Phan, Gia Huy or Giang Van
Due to the immense number of applicants, only shortlisted candidates will be contacted.