Growth Marketing Lead
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Key details
- Salary
- $130K–$175K/yr
- Location
- New York City, NY, United States
- Work style
- Remote
- Level
- Senior
- Job type
- Full-time
- Experience
- 4–8 yrs
- Function
- Marketing & Communications
- Focus area
- other
- Visa sponsorship
- No visa sponsorship
- Posted
- 1h ago
Skills
About the role
About the Role
Lead growth marketing strategy for a performance marketing and advertising technology company. This client-facing role connects paid media, creative development, and analytics to help accounts scale efficiently.
What You'll Do
Manage and optimize paid media campaigns across Meta, TikTok, and Google, overseeing substantial annual budgets.
Lead client relationships through regular meetings, strategy sessions, and quarterly business reviews.
Develop growth strategies that integrate creative performance with paid media buying.
Translate campaign and creative performance data into clear recommendations for clients and internal teams.
Improve media efficiency through funnel strategy, signal quality, offer testing, and measurement.
Partner with creative teams and media buyers to develop effective content and scale campaigns.
What We're Looking For
Four to eight years of hands-on paid media experience, ideally in an agency or consumer app environment.
Deep expertise in Meta advertising, with experience managing campaigns across Meta, TikTok, and Google.
Experience independently managing paid media accounts with seven-figure annual budgets.
Strong client relationship, presentation, and stakeholder communication skills, including experience leading quarterly business reviews.
Analytical skills and experience using performance data, KPIs, and metrics to shape strategic recommendations.
Experience integrating creative performance with media buying and optimizing campaigns through funnel strategy, offer testing, and measurement.
Mobile advertising measurement knowledge, including SKAN, AEM, and mobile measurement partners, is preferred.
Compensation & Benefits
Base salary range: $130,000 to $175,000 annually. Visa sponsorship is not available.
Location
On-site in New York, New York.