Field Marketing Manager
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Key details
- Location
- Atlanta, GA, United States
- Work style
- Onsite
- Level
- Senior
- Experience
- 5–8 yrs
- Function
- Marketing & Communications
- Focus area
- other
- Posted
- 3d ago
Skills
crmdigital advertisingemail marketingfield marketingmarketing strategyperformance managementperformance optimizationproject managementsocial mediasocial media management
About the role
This proactive and results-driven Field Marketing Manager role supports and elevates the marketing efforts of franchise locations within our network. Acting as a dedicated partner to franchisees, the FMM provides expert guidance, customized strategies, and hands-on support to drive visibility, customer engagement, and profitability. This role combines strategic planning, performance management, and personalized coaching to ensure franchise locations achieve and exceed their key performance indicators (KPIs).
Responsibilities:
Business Planning: Develop tailored local marketing plans for franchise locations, ensuring alignment with business objectives and local market conditions.
Performance Optimization: Monitor franchise marketing performance and proactively assist locations that are not meeting KPIs, providing actionable insights and recommendations to improve campaign effectiveness and overall business performance.
Promotions and Pilot Management: Oversee the implementation and management of local promotions and pilot programs, ensuring alignment with brand standards and strategic goals, tracking and reporting results of promotional activities, identifying opportunities for refinement and scaling.
National Campaign Integration: Facilitate the seamless integration of national campaigns at the local level, ensuring consistency and maximizing impact, serving as the key liaison between franchisees and corporate marketing teams.
Tools and Resource Deployment: Provide franchisees with access to proven marketing tools and resources, including digital advertising, social media, and customer review management systems. Train and support franchisees in leveraging these tools effectively to enhance local marketing efforts.
Training and Guidance: Offer one-on-one coaching and training to franchise owners and their teams on marketing best practices, conducting workshops and webinars on topics such as social media management, promotion execution, and customer engagement strategies.
Qualifications:
Bachelor’s degree in Marketing, Business Administration, or relevant work experience.
5+ years of marketing experience, with 2 years in a field marketing or similar role.
Proven track record of executing successful local marketing initiatives.
Strong project management skills with the ability to handle multiple campaigns simultaneously.
Excellent interpersonal and communication skills to work effectively with diverse teams and partners.
Proficient in marketing tools and platforms, such as CRM, email marketing, and analytics software.
Responsibilities:
Business Planning: Develop tailored local marketing plans for franchise locations, ensuring alignment with business objectives and local market conditions.
Performance Optimization: Monitor franchise marketing performance and proactively assist locations that are not meeting KPIs, providing actionable insights and recommendations to improve campaign effectiveness and overall business performance.
Promotions and Pilot Management: Oversee the implementation and management of local promotions and pilot programs, ensuring alignment with brand standards and strategic goals, tracking and reporting results of promotional activities, identifying opportunities for refinement and scaling.
National Campaign Integration: Facilitate the seamless integration of national campaigns at the local level, ensuring consistency and maximizing impact, serving as the key liaison between franchisees and corporate marketing teams.
Tools and Resource Deployment: Provide franchisees with access to proven marketing tools and resources, including digital advertising, social media, and customer review management systems. Train and support franchisees in leveraging these tools effectively to enhance local marketing efforts.
Training and Guidance: Offer one-on-one coaching and training to franchise owners and their teams on marketing best practices, conducting workshops and webinars on topics such as social media management, promotion execution, and customer engagement strategies.
Qualifications:
Bachelor’s degree in Marketing, Business Administration, or relevant work experience.
5+ years of marketing experience, with 2 years in a field marketing or similar role.
Proven track record of executing successful local marketing initiatives.
Strong project management skills with the ability to handle multiple campaigns simultaneously.
Excellent interpersonal and communication skills to work effectively with diverse teams and partners.
Proficient in marketing tools and platforms, such as CRM, email marketing, and analytics software.