E Commerce - Senior Digital Acquisition Executive

We’re looking for a Senior Digital Acquisition Executive to join our growing Digital Acquisition team.
This is an exciting opportunity for a commercially minded digital acquisition specialist who is passionate about using data, customer insight and paid media to drive measurable growth.

Working alongside the Digital Acquisition Manager, you’ll help plan, deliver and optimise integrated acquisition campaigns across PPC, Paid Social, Programmatic Display and Affiliate channels. You’ll have the opportunity to influence our acquisition strategy, test new approaches and act as a digital acquisition expert across the wider business.

What you’ll do
You’ll support the delivery of best-in-class paid media activity designed to attract the right audiences, increase conversions and improve customer lifetime value.
Your key responsibilities will include:

Planning, launching and optimising PPC, Paid Social, Programmatic Display and Affiliate campaigns
Leading campaign setup and implementation across multiple platforms, ensuring activity is delivered accurately and on time
Building, testing and refining audiences, bidding strategies, creative approaches and landing-page performance
Developing a test-and-learn approach across channels to continually improve creative, targeting, bidding and messaging
Using customer behaviour, cohort analysis and attribution insights to improve campaign performance and customer quality
Monitoring results against agreed KPIs and commercial targets, identifying opportunities to improve efficiency and return on investment
Supporting the management and pacing of paid media budgets to ensure investment is used effectively
Working closely with Marketing, UX, Design and Analytics teams to create effective campaigns and joined-up customer journeys
Producing regular performance reports and presenting clear insights and recommendations to senior stakeholders
Managing relationships with affiliate agencies, media partners and platforms to maximise channel performance
Supporting the development of attribution, reporting and measurement frameworks
Acting as a subject matter expert for Digital Acquisition and sharing knowledge and best practice with junior colleagues and the wider business
Contributing to team planning sessions and acquisition strategy discussions
Keeping up to date with platform developments, industry changes and emerging paid media opportunities


What we’re looking for
You’ll have:

At least three years’ experience in a Digital Acquisition, Performance Marketing, Conversion or Paid Media role
Experience working within a consumer-facing B2C or C2C eCommerce environment
Strong hands-on experience across Paid Search, Paid Social, Programmatic Display and Affiliate channels
A proven track record of driving customer acquisition, revenue growth and return on investment through paid media
Experience managing and optimising budgets against commercial targets
A strong understanding of attribution, customer journeys, audience targeting and performance measurement
Strong analytical skills and the ability to turn complex data into clear commercial recommendations
High proficiency in Excel and experience manipulating data from multiple sources
Excellent communication, presentation and stakeholder-management skills
Strong attention to detail and the ability to manage several priorities at once
A collaborative, proactive and inquisitive approach, with a genuine drive to improve results


Experience within retail would be advantageous but is not essential. Knowledge of SA360, Campaign Manager, DV360 and the wider Google Marketing Platform would also be beneficial.
A degree or equivalent qualification is preferred. Google Ads certifications or other recognised paid media qualifications would be desirable.