Director of Sales

Description

Avion Hospitality is seeking a motivated, strategic, and results-driven Director of Sales to lead the sales and marketing efforts at Hyatt Place Denver Airport, located in Aurora, Colorado.

Conveniently situated near Denver International Airport, Hyatt Place Denver Airport offers 126 spacious guestrooms, complimentary airport shuttle service, convenient access to downtown Denver, and flexible meeting space for corporate gatherings, training sessions, and group events. Its location near major business centers, the Anschutz Medical Campus, and popular Denver-area attractions creates opportunities to attract a diverse mix of business, group, and leisure travelers.

We are looking for a dynamic hospitality sales professional who thrives on building relationships, identifying new business opportunities, and developing strategies that deliver measurable results. This role offers the opportunity to take ownership of the hotel's sales performance while building strong partnerships within the Aurora and greater Denver business communities.

At Avion Hospitality, our values of Trust, Transparency, and Results guide our commitment to our guests, associates, ownership partners, and each other. We believe in empowering our leaders to take initiative, communicate openly, and work collaboratively to achieve shared success.

Position Summary

The Director of Sales is responsible for planning, managing, and executing the overall sales and marketing strategies for Hyatt Place Denver Airport. The primary objective is to achieve optimal occupancy, grow average daily rate (ADR), expand existing accounts, generate new business, maximize total revenue, and meet or exceed hotel profitability objectives.

This position oversees the hotel's sales activities, including proactive prospecting, direct sales efforts, client follow-up, account development, contract negotiations, and sales administration. The Director of Sales is also responsible for developing and recommending sales forecasts, marketing initiatives, annual sales plans, and budgets while ensuring activities align with approved financial objectives.

Working closely with the General Manager, Avion Hospitality leadership, Revenue Management, and Hyatt brand partners, this individual will identify market opportunities, strengthen client relationships, and implement targeted sales strategies tailored to the hotel's location and business needs.

The ideal candidate is an experienced hotel sales professional with strong analytical abilities, a strategic mindset, exceptional relationship-building skills, and the ability to independently manage competing priorities in a fast-paced hospitality environment.

Compensation & Benefits

• Performance-Based Incentives: Opportunity to earn additional compensation through an incentive program tied to individual and hotel performance, subject to plan eligibility.
• Comprehensive Health Benefits: Medical, dental, and vision insurance options to support you and your eligible dependents.
• 401(k) Retirement Plan: Retirement savings opportunities with company matching contributions.
• Paid Time Off: Vacation and sick time, along with applicable holidays, to encourage work-life balance.
• Hotel Travel Benefits: Access to eligible Hyatt associate travel programs and Avion Hospitality travel privileges, subject to program guidelines.
• Career Growth & Development: Professional development, leadership training, and advancement opportunities within Avion Hospitality's growing portfolio.
• People-First Culture: A collaborative, supportive environment built on our core values of Trust, Transparency, and Results, where ideas are valued, achievements are celebrated, and associates are empowered to make an impact.

Physical Requirements & Work Environment

• This position operates primarily in a professional hotel and office environment and requires regular engagement with guests, clients, hotel associates, and business partners.
• Duties may involve sitting, standing, walking, and moving throughout hotel facilities to conduct site inspections, attend meetings, and interact with clients and associates.
• Regular use of computers, communication devices, and standard office equipment is required, including frequent typing, repetitive hand movements, and verbal communication.
• Occasional climbing of stairs, reaching, and lifting or moving materials weighing up to 10 pounds may be required.
• Travel to off-site client meetings, industry events, and business engagements is required as needed.
• The position may require a flexible schedule, including evenings, weekends, and holidays, based on business needs.

Reasonable Accommodation: Avion Hospitality is committed to providing reasonable accommodations to qualified applicants and employees with disabilities in accordance with applicable federal, state, and local laws. The essential functions of this position may be performed with or without reasonable accommodation.

Requirements

Required Qualifications

• At least 2 years of progressive hotel sales experience preferred; or a four-year college degree and at least 1 year of related experience; or a two-year college degree and at least 2 years of related experience.
• Previous hotel sales experience, preferably within select-service hospitality environments.
• Valid driver's license in the applicable state.
• Highly developed verbal and written communication skills, with the ability to negotiate, persuade, present, and influence hotel leadership, guests, and corporate clients.
• Thorough understanding of professional selling techniques, including opening, probing, supporting, and closing.
• Strong analytical skills and strategic vision, with the ability to develop effective sales strategies and identify revenue opportunities.
• Advanced knowledge of hotel sales, marketing, business development, and hospitality operations.
• Proficiency in Microsoft Office applications and general computer systems.
• Excellent organizational, time-management, and presentation skills, with the ability to independently manage multiple priorities.
• Demonstrated ability to effectively interact with and manage individuals from diverse backgrounds while solving complex problems and fostering productive working relationships.
• Strong financial acumen, including the ability to interpret sales reports, budgets, forecasts, and performance data and perform basic arithmetic calculations.
• Ability to remain composed, objective, and effective in high-pressure situations.
• Willingness and ability to travel for business-related activities as required.

Requirements

Strategic Sales Planning & Revenue Growth

• Develop, recommend, implement, and manage comprehensive sales strategies aligned with the hotel's revenue objectives, market conditions, and business opportunities.
• Drive occupancy, average daily rate (ADR), and total revenue growth through proactive development of corporate negotiated accounts, group business, transient demand, and other market-specific opportunities.
• Identify and pursue new business opportunities while strengthening existing accounts and expanding market share.
• Develop targeted sales strategies based on the hotel's competitive set, demand generators, business mix, and market conditions.
• Establish and monitor individual and applicable team sales goals, production targets, and activity metrics to evaluate progress toward revenue objectives.
• Partner with the General Manager and Revenue Management resources to evaluate business trends, forecast demand, and identify opportunities to optimize pricing and business mix.
• Develop and recommend annual sales forecasts, budgets, marketing initiatives, advertising programs, and business plans.
• Manage sales activities and departmental expenditures within approved plans and budgets to support hotel profitability.

Business Development & Client Relationships

• Conduct proactive outside sales calls, client presentations, hotel tours, and relationship-building activities to generate new business.
• Develop and maintain strong relationships with corporate accounts, local businesses, group organizers, travel partners, and other potential clients.
• Identify and pursue opportunities for corporate negotiated rates, recurring business, group room blocks, and other revenue-generating partnerships.
• Prospect for business associated with Denver International Airport, including airline-related travel, transportation partners, airport-area businesses, and other relevant travel segments.
• Build relationships with businesses and organizations throughout Aurora and the greater Denver metropolitan area to generate consistent corporate and group demand.
• Pursue opportunities associated with local business centers, healthcare organizations, training programs, sports groups, and other market-specific demand generators.
• Monitor production from key accounts, evaluate account trends, and implement strategies to increase business volume and retention.
• Prepare, review, and negotiate sales agreements and contracts, ensuring terms align with hotel operational capabilities and financial objectives.
• Maintain strong visibility within the local business community, professional associations, and hospitality industry organizations.
• Represent the property professionally at networking events, industry functions, and client engagements.

Sales Operations & Performance Management

• Oversee day-to-day sales activities, including prospecting, direct sales efforts, lead follow-up, account management, and sales administration.
• Develop and execute targeted sales action plans tailored to the hotel's market positioning, business needs, and revenue goals.
• Coordinate group, transient, and applicable meeting and catering sales opportunities to maximize overall revenue.
• Monitor sales productivity, account performance, booking trends, and established sales metrics to evaluate progress toward financial objectives.
• Maintain accurate sales records, forecasts, account information, and performance reports to support informed decision-making.
• Identify opportunities to increase business from existing accounts while developing new relationships and revenue sources.
• Ensure compliance with Avion Hospitality's established regulations, sales standards, operational policies, and performance expectations.
• Develop a thorough understanding of the hotel's operations, services, and policies to effectively represent hotel offerings and coordinate client commitments.

Marketing, Brand Partnerships & Market Positioning

• Develop and recommend marketing, advertising, and promotional initiatives that support the hotel's sales objectives and market positioning.
• Collaborate with Avion Hospitality's marketing resources, Hyatt brand marketing representatives, and other approved marketing partners.
• Maintain professional working relationships and open communication with internal departments and external marketing partners.
• Identify opportunities to increase the hotel's visibility and competitive positioning within the Aurora and Denver Airport markets.
• Support the development of sales promotions, packages, and programs designed to attract new business and increase occupancy.
• Evaluate market conditions, competitor activity, and demand trends to recommend adjustments to sales and marketing strategies.
• Leverage available brand resources, local partnerships, and digital marketing initiatives to support lead generation and revenue growth.

Team Leadership & Operational Collaboration

• Partner closely with the General Manager to align sales strategies with operational priorities, revenue objectives, and market opportunities.
• Provide direction, training, coaching, and performance support to sales associates, where applicable, in accordance with hotel staffing and organizational structure.
• Establish strong working relationships with Front Office, Reservations, Food & Beverage, and other hotel associates to support seamless execution of guest and client commitments.
• Train and encourage hotel associates to recognize sales opportunities, generate leads, and contribute to occupancy and revenue growth.
• Collaborate with Avion Hospitality's corporate leadership, Revenue Management, marketing resources, and Hyatt brand partners to coordinate sales and marketing initiatives.
• Maintain open communication with hotel departments, sharing relevant market insights, account opportunities, and sales performance updates.
• Coordinate with hotel operations teams to maximize group bookings, meeting space opportunities, and applicable catering revenue while ensuring a positive guest experience.
• Support a collaborative, accountable, and results-driven environment aligned with Avion Hospitality's values of Trust, Transparency, and Results.

Financial Accountability & Administrative Responsibilities

• Develop, recommend, and manage annual sales and marketing budgets, forecasts, and business plans.
• Monitor sales-related expenditures and performance to ensure alignment with approved budgets and established financial objectives.
• Analyze revenue trends, account production, market conditions, and sales results to identify opportunities for improvement.
• Provide accurate and timely sales reports, forecasts, and business updates to the General Manager and Avion Hospitality leadership.
• Attend and conduct daily, weekly, and monthly meetings as required, providing sales updates, training, market insights, and strategic recommendations.
• Maintain organized records of sales activities, client communications, agreements, and account performance.
• Support achievement of management and ownership revenue and profitability expectations through disciplined sales execution and financial oversight.

Professional Standards & Operational Support

• Represent Avion Hospitality and Hyatt Place Denver Airport with professionalism, integrity, and sound judgment.
• Maintain a high level of trust, confidentiality, and responsibility when handling sensitive business and hotel information.
• Comply with Avion Hospitality policies, Hyatt brand standards, and applicable operational regulations.
• Exercise appropriate judgment when accessing hotel guest information, secured areas, and other sensitive hotel resources.
• Drive safely when traveling for company business and maintain a valid driver's license.
• Support the General Manager with operational initiatives and act on their behalf when directed.
• Travel as required to support sales efforts, client relationships, and hotel operations.
• Perform additional duties and responsibilities as assigned by management.