Director of Sales & Marketing

Job Description

• Develop and execute comprehensive sales and marketing strategies to drive revenue growth and market expansion
• Lead, mentor, and manage the sales and marketing teams to achieve departmental goals and key performance indicators
• Establish and oversee annual budgets for sales and marketing initiatives, ensuring optimal allocation of resources
• Identify new market opportunities and develop strategic partnerships to enhance competitive positioning
• Create and implement integrated marketing campaigns across multiple channels to increase brand awareness and customer engagement
• Monitor market trends, competitor activities, and customer feedback to inform business strategy and tactical adjustments
• Collaborate with senior leadership to align sales and marketing objectives with overall company vision and financial targets
• Analyze sales data and marketing metrics to measure campaign effectiveness and return on investment
• Oversee customer relationship management (CRM) systems and sales tools to streamline operations and improve efficiency
• Represent the organization at industry events, trade shows, and client meetings to strengthen business relationships

Qualifications

 

• Bachelor's degree in Business Administration, Marketing, Sales, Communications or related field
• Minimum 10 years of progressive sales and marketing experience, with at least 2 years in a leadership or director-level role
• Proven track record of developing and executing successful sales and marketing strategies that drive revenue growth
• Demonstrated expertise in managing and leading high-performing sales and marketing teams
• Excellent analytical skills with the ability to interpret sales data, marketing metrics, and ROI analysis
• Exceptional communication and presentation skills, with the ability to influence senior leadership and external stakeholders
• Strategic thinking and business acumen with a focus on market expansion and competitive positioning