Director of Retail - Salary: $120,000 - $140,000

Overview

Job Summary: The Director or Retail is accountable for the overall operational success of the Retail Division, which consists of the Merchandise, Games, and Extra Charge Departments. Collaborates with the Park President and support center partners on strategic direction in accordance with the overall Six Flags and Magic Mountain goals

Responsibilities

Job Duties:

• Develops a business plan with goals and objectives for the Division's success. Regularly monitors goals progress and makes changes as necessary to take advantage of opportunities and reduce risks. Financial, guest-service, and associate experience goals are all included in the business plan and are in line with the parks long range plan.

• Champions and protects the Magic Mountain brand across all retail locations by creating compelling, story-driven displays and product presentations that enhance the overall guest experience, strengthen emotional connections to the park, and build lasting brand equity through distinctive merchandise.

• Collaborates with the Director of Live Entertainment to support seasonal events through unique, event-driven product offerings that increase retail sales, enhance the guest experience, strengthen each event’s story, and encourage repeat visitation.

• Holds accountability for the division’s financial performance by developing, managing, and optimizing the overall P&L on both an annual and day-to-day basis, ensuring disciplined expense control, revenue growth, profitability, and achievement of budgeted targets.

• Continuously monitors the division’s financial performance and labor management, using timely operational insights to increase per capita spending, optimize staffing levels, improve labor efficiency, and ensure resources are aligned with business demand and profitability goals.

• In collaboration with the Park President and Support Center Retail, Games and Extra Charge division, continuously creates and improves a long-term vision for the division that enables suggested capital expenditure and efficient resource allocation. Partners with Parks’ Construction team on all capital projects

• Oversees the department management's hiring, development, and leadership. Manages performance concerns with direct reports, deals with disciplinary issues, contributes significantly to decisions about promotion, demotion, and termination, and examines, revises, and approves department staff performance evaluations.

• Partners with Support Center Merchandise Buyers team to ensure that inventory management, quality control, brand integrity, vendor selection, and product development are carried out at the highest possible level and in accordance with legal, ethical, and policy requirements.

• Implements and ensures Magic Mountain’s customer service standards apply to every aspect of the operations of the division, including location appearance, product presentation, services provided, and return and refund procedures.

• Works with support center partners to develop and execute a pricing, product and operating plan that leverages the resources of the entire enterprise to maximize effectiveness.

• Takes action to ensure that the division is compliant with all local, state, and federal agency laws and regulations. This includes but is not limited to the LA County Heath Department, gaming regulatory agencies, product safety and liability regulations.

• Develops, puts into practice, and manages safety processes and policies that abide by all housekeeping and safety requirements set by Magic Mountain’s and Six Flags and regulatory bodies. Addresses safety concerns and provide personnel with the necessary training to encourage a safe and clean workplace.

• All other duties assigned

Qualifications

Experience:  

• Bachelor's degree required, with an emphasis in Business preferred.

• Strong retail background managing a multi-unit operation preferably in a Theme Park environment. Retail buying experience to include hard and soft goods.  Games Management experience.

• Prior working knowledge with Warehouse / logistics experience preferred.

• At least 7-10 years prior experience directing leaders with functional area responsibilities and to undertake the following employment actions including hiring, termination, corrective action and performance reviews.

• Have a valid California Driver's License.

• Must be able to work nights, weekends, and holiday periods to meet business needs.