Director of Marketing

Job Summary:

• Develops, implements, and directs programs designed to increase the hospital’s market share and enhance the public image of the hospital and its services.
• Identifies opportunities to diversify the hospital’s products and services through data analysis and develops programs to increase community awareness of the quality and breadth of care available at the hospital.
• Serves as the administrative liaison to the hospital volunteer and Our Healthy Circle programs.
• Maintains community involvement at various levels to promote a positive image of the hospital and clinics.
• Markets the hospital through written, verbal, and technical media.
• Acts as the facility’s Public Information Officer.

Ensures the hospital and all service lines are positioned as the best consumer choice by:

• Developing marketing plans for the hospital, clinics and service lines.
• Developing internal and external communications tools.
• Planning, promoting, and coordinating public relations activities.
• Analyzing strategic information to develop appropriate plans and strategies.
• Developing collateral materials to promote hospital services.
• Coordinating corporate advertising and direct mail campaigns.
• Manages the hospital’s social media platforms, including content development, posting, monitoring, and audience engagement.
• Manages the hospital’s online reputation across platforms such as Google Reviews by monitoring patient feedback, coordinating responses, and promoting a positive public image.

Knowledge, Skills and Abilities:

• Excellent verbal and written communication skills.
• Demonstrated experience managing media relations.
• Experience managing projects, people and budgets.
• Strong work ethic, self-directed, independent, and able to work with minimal supervision.
• Demonstrated experience working effectively and collaboratively as part of a team.
• Strong interpersonal skills and commitment to exceptional customer service.
• Ability to handle multiple, high-priority tasks efficiently and in a timely manner.
• Ability to maintain confidentiality.

Qualifications:

• 3-5 years of experience in Marketing and/or Public Relations.
• Healthcare experience is strongly preferred.
• Bachelor's degree in marketing, communications, business or administrative area required.
• Proficiency in MS Word, Excel, PowerPoint required.

Benefits:

• Competitive salary and benefits package.
• Opportunities for professional development.
• Supportive work environment with a collaborative team.
• Comprehensive healthcare coverage.
• Retirement savings plan.
• Paid time off.
• Student loan repayment program.