Director, Event Marketing
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Key details
- Location
- Fulton, MD, United States
- Work style
- Hybrid
- Level
- Lead / Staff+
- Experience
- 5–8 yrs
- Function
- Marketing & Communications
- Focus area
- other
- Visa sponsorship
- No visa sponsorship
- Posted
- Yesterday
Skills
event planningmicrosoft officerecruiting
About the role
One Goal, One Passion - Growth is Everything at Window Nation
Recruiting the best talent is one of Window Nation's main goals. With growth always being our number one priority, we're committed to finding and keeping the best employees possible. We want you to be your authentic self, we want you to love what you do, we want you to grow with us. Grow professionally and grow personally. We know that we all grow together at Window Nation, and we are proud of that. One Goal, One Passion - Growth is Everything at Window Nation.
The Director of Event Marketing will be responsible for overseeing and managing all aspects of event planning and execution designed to build awareness and drive attendance at various home shows, festivals or other opportunities that may attract future customers. This leadership position requires exceptional organizational skills, strong attention to detail, and the ability to think creatively and strategically. The successful candidate will have a proven track record in event management, a passion for delivering exceptional experiences, and the ability to lead and inspire a team.
Core Role Responsibilities
- Identify, develop, and own event-based marketing initiatives to generate sales leads for Window Nation
- Attend trade shows, home shows, fairs, festivals, and community events and manage event marketing team in generating new sales leads.
- Responsible for recruiting, hiring and training and developing, and managing a team that delivers an incredible event experience that generate sales leads.
- Identify, schedule, and plan an event calendar that touches all geographical locations and ensure that it is staffed for success.
- Working closely with the marketing team to design and produce event displays, manage event marketing material and equipment delivery, and set up and tear down with local staff.
- Responsible for budgeting events and maintaining approved budget.
- Develop timelines, organizational plans, and internal communications for cohesiveness and transparency across the organization of our events across the nation.
- Partnering with branch operations and sales to grow brand presence within the local markets
- Track and report retail metrics to evaluate performance and ROI of events
- Responsible for exceeding sales lead quotas based upon established KPIs
- Travel: 30% including some weekends
Basic Qualifications
- Bachelor’s Degree
- 5+ years experience in event planning
- 3+ years in a leadership position
- Ability to work weekends and/or evenings to support events
Preferred Qualifications
- Strong recruiting and training skills
- Self-starter with ability to manage and develop others
- Ability to handle multiple priorities at one time
- Strong planning and organizational skills, including attention to detail
- Knowledge of current best practices and new strategies for event marketing
- Proficiency using Microsoft Office Suite
- Ability to work in a fast-paced, high-energy, team-oriented environment.
- Excellent verbal and written communication skills are required for communicating internally and externally.
Window Nation cultivates a culture of inclusion that respects our employees' individual strengths, views, and experiences. We believe our differences make us a better team – one that makes good decisions, drives innovation, and delivers better business results.
At this time, Window Nation is unable to provide sponsorship for employment visas now or in the future. Candidates must be authorized to work in the United States on a permanent basis without the need for current or future visa sponsorship.
All qualified applicants will receive consideration for employment without regard to race, color, sex, national origin, religion, age, disability, genetic information, status as a military veteran or any other characteristic protected by applicable law.