Director, Emerging Platforms & Capabilities

job purpose:  

 

The Director, Emerging Platforms & Capabilities sets fairlife’s digital commerce capability roadmap and experimentation agenda — investing early in the emerging platforms, data, and tools that will define where consumers shop next. This role leads a team responsible for the development of advanced data capabilities in partnership with internal teams, customers, and bottlers, connecting available data sets to maximize insight and action and using analytics as a proactive growth driver. The Director owns fairlife’s direct-to-consumer (DTC) platform as a competitive advantage for first-party data and experimentation and leads continuous test-and-learn across emerging platforms — prioritizing opportunities based on shifts in shopping behavior and scaling what works. 

 

responsibilities:  

• Set the digital commerce capability roadmap and experimentation agenda; prioritize opportunities based on emerging shopping shifts and scale capabilities when ready.  

• Lead continuous test-and-learn across emerging platforms and ecosystems (e.g., social commerce / TikTok Shop, DoorDash, UberEats, agentic commerce), with clear hypotheses and scale criteria.  

• Own the DTC platform as a competitive advantage — a sandbox for first-party data, innovation, and experimentation — and translate its learnings to scale across customers and channels.  

• Lead the development of advanced data tools in partnership with internal teams, customers, and bottlers; connect available data sets to maximize insights and actions.  

• Use analytics as a proactive growth driver, advancing segmentation, behavioral insight, and precision-audience approaches.  

• Partner with Decision Intelligence, agencies, and RMNs to build and integrate data capabilities (e.g., Connected ID, clean-room activation) without duplicating enterprise assets.  

• Identify, evaluate, and pilot new platforms, partnerships, and technologies, and build the business case to scale proven capabilities into customer plans.  

• Lead, inspire and develop their team 

 

skills/qualifications required:  

• 10+ years of progressive experience in digital commerce, eCommerce, digital innovation, data and analytics, emerging technology, or related growth roles  

• Strong experience in consumer goods, beverage, retail, or digitally driven consumer businesses  

• Demonstrated experience developing and scaling new digital commerce capabilities, platforms, partnerships, or business models  

• Strong expertise in experimentation and test-and-learn methodologies, with the ability to translate emerging opportunities into structured pilots and scalable growth models  

• Experience leveraging first-party data, advanced analytics, audience capabilities, and emerging data tools to identify and activate growth opportunities  

• Knowledge of evolving commerce ecosystems, including DTC, social commerce, delivery intermediaries, retail media, and emerging AI-enabled shopping experiences  

• Proven ability to evaluate new technologies and partnerships, develop business cases, and influence investment and prioritization decisions  

• Proven ability to lead and develop teams and orchestrate effectively across internal functions, customers, agencies, and technology partners  

• Bachelor’s degree required; MBA or advanced degree preferred 

• Ability to thrive in ambiguity and bring structure, pace, and commercial discipline to emerging opportunities 

how fairlife nourishes you: 

At fairlife, we believe in better — and that includes how we support our people. We offer a comprehensive suite of benefits and wellbeing resources designed to support you physically, emotionally, socially, and financially, both in and out of work.