Senior Director, Digital Commerce Strategy & Growth

job purpose:  

 

The Senior Director, Digital Commerce Strategy & Growth leads the development and execution of fairlife’s digital commerce strategy, plans, and measurement across our retail marketplace— translating strategic analysis, insights, and future-enabling capabilities into growth. Serving as the critical link between current digital commerce performance, future capability enablement, and integration into customer plans (CBP / MYP / JBP), this role brings deep channel expertise and thought leadership to Customer Business Planning and Top-to-Top (T2T) engagements as a partner to customer and retail sales leads. The Senior Director also ensures fairlife’s digital shelf strategy is consistent and brought to life across retailers and collaborates and orchestrates cross-functionally — across Sales, Commercial, RGM, and Brand Marketing — while serving as the key connector to NAOU’s digital commerce strategy and capabilities. 

 

responsibilities:  

• Lead the overarching customer digital commerce strategy — including the customer investment approach — and integrate it into customer CBP / MYP and Sales JBPs.  

• Own end-to-end digital commerce plans, measurement, and insights for retail marketplace; establish and maintain performance measurement frameworks that track digital shelf effectiveness and eCommerce growth.  

• Partner on Customer Business Plan (CBP) and Top-to-Top (T2T) discussions with data-driven recommendations, performance analysis, and future-enabling capabilities.  

• Identify and advance opportunities to accelerate digital ambition with retail partners, and translate complex data sets into clear, actionable narratives that inform strategic decision-making.  

• Ensure the digital shelf strategy is consistent and brought to life through syndication, adhering to customer-specific guidelines and capabilities while upholding fairlife standards.  

• Influence retailers, bottlers, vendor partners, and internal cross-functional teams on digital shelf strategy and execution.  

• Collaborate and orchestrate cross-functionally (Sales, Commercial, RGM, Brand Marketing) to deliver integrated digital commerce strategies.  

• Serve as the key connector to NAOU’s digital commerce strategy and capabilities, aligning fairlife’s approach and leveraging shared capabilities.  

• Lead and develop the brand-aligned Digital Commerce Growth team, setting direction, building capability, and creating development opportunities for the future.  

 

skills/qualifications required:  

• 12+ years of progressive experience in digital commerce, eCommerce, shopper marketing, customer strategy, sales strategy, or related commercial roles  

• Strong experience in consumer goods, beverage, or retail-driven environments, with deep understanding of retailer eCommerce and omnichannel business models  

• Demonstrated expertise in digital commerce strategy, customer planning, retail media, digital shelf, and performance measurement  

• Proven ability to translate complex data and insights into actionable growth strategies and compelling customer and executive-level narratives  

• Experience influencing retailers and leading digital commerce strategy within Customer Business Planning, Joint Business Planning, and senior customer engagements  

• Proven track record of building, leading, and developing high-performing teams and evolving organizational capabilities  

• Collaborative leader with demonstrated ability to influence and orchestrate across Sales, Brand Marketing, Commercial, RGM, customers, and external partners  

• Exceptional communication, executive presence, and ability to influence senior internal and external stakeholders  

• Bachelor’s degree required; MBA or advanced degree preferred  

• Ability to thrive in a fast-paced, entrepreneurial environment  
   

how fairlife nourishes you: 

At fairlife, we believe in better — and that includes how we support our people. We offer a comprehensive suite of benefits and wellbeing resources designed to support you physically, emotionally, socially, and financially, both in and out of work. 

• Comprehensive medical, dental, and vision coverage, effective day one! 

• Supplemental health plans (hospital indemnity, accident, and critical illness insurance)