DIR., CONSUMER HUB

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY: $133,600 - $158,650, bonus and long-term incentive eligible

COMPANY:  

We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling beer – as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do?

ROLE SUMMARY:  

The Director of Consumer Hub, Generation & Integration will be joining as part of Proof, a team within our business that bridges Marketing Research with Marketing Technology to keep our business connected to our consumer. The role of the manager will be to guide and manage the market research needs for our Consumer Insights and Category Team. They will lead a team that manages everything from unpacking the brief, to research execution, to reporting/delivery, to storing/connecting our data, to exploring the data to unlock new learning. The Director will be responsible for inspiring and energizing her/his key business partners to act upon the knowledge and insight generated by their efforts as well as lead a team that will assist with the delivery of results.

As a director within the team, you will be responsible for coordinating the delivery of short-term, medium-term, and long-term projects within the team. This will involve managing and aligning with stakeholders to ensure there is shared understanding of expectations and delivery requirements. While most methodologies are standardized and consistently executed, the manager will also be responsible for identifying new needs from stakeholders and developing new methods/capabilities to address them. In addition, you will be responsible for leading the centralization, connection, and storage of data from our methods and exploration of how we can leverage this data to drive more efficient operations as well as unlock new learning.

JOB RESPONSIBILITIES: 

• Enable a culture that is anchored in deep consumer learning and understanding, and not simply about creating yes or no decisions.
• Create story-led presentations with actionable business recommendations.
• Leverage traditional market research methods with proven validity, while exploring newer solutions enabled by Marketing Technology.
• Partner with managers to monitor bandwidth and ensure workload is balanced across the collective team.

The Director in the role will lead a team managing internal market research needs:

• Leverage qualitative and quantitative techniques to enable rapid learning.
• Own development of methodology design/structure for routine market research needs.
• Meta-Analysis of results, method design, and process to determine where methodologies can be improved through research design, software, technology, etc.
• Guide/lead team of market research managers on execution of market research studies.
• Review and oversight of market research projects, as well as final report delivery.

The Director in the role will partner with brand project owners on delivery of learning agenda:

• Operate in SCRUM based team structure, collaborating with cross-functional stakeholders to ensure timely delivery of learning
• Provide consultation and recommendations as needed on the purpose and benefit and potential methodologies given the study brief.
• Consult with brand project owner on the interpretation and application on the output of results.

JOB QUALIFICATIONS: 

• Bachelor's degree highly preferred or Masters degree preferred
• Minimum 6 years’ experience, with at least 2 years of proven experience in Market Research Industry (client or supplier side)
• Flexibility, strong work ethic, quick learner, excellent oral and written communication, strategic thinker, excellent excel, PowerPoint, word, etc. Handle a heavy workload with competing priorities.
• Experience with data architecture, management, and warehousing. Including key systems, platforms, and processes leverage to manage the connection and access of large datasets.
• Proven analytical capabilities to solve complex problems.
• Ability to break down complex workstreams into focused objectives/pieces to delegate to direct reports.
• Prefer consumer insights experience from a fast-paced, highly-innovative consumer business, supporting innovation, brand development and strategy.
• Prefer experience with designing and utilizing various research methodologies (quantitative, qualitative, behavioral, etc.)

WHY ANHEUSER-BUSCH:  

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, Anheuser-Busch has delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.   

BENEFITS:

• Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
• Life Insurance and Disability Income Protection
• Generous Parental Leave and FMLA policies
• 401(k) Retirement Savings options with a company matching contribution
• Chance to work in a fast-paced environment among a company of owners
• Free Beer!