Dir-Commercial Strategy & Enablement

Stoughton, WI, United States9h ago

Free account needed to apply or save. It takes a minute, and we'll bring you right back to this job.

How well do you match this job?

cpqcrmerpexcelheavy equipmentmarketing strategypositioning and messagingsalesforce

Marketing Strategy

Develop the annual marketing strategy and plan in line with commercial and business unit goals.
Define target segments, customers, and priorities for each sales channel.
Build positioning and messaging that sets Stoughton apart from key competitors.
Partner with Brand Planning and Events so campaigns, programs, and trade shows support the strategy.
Track marketing investment and measure return on major programs.

Commercial Analytics

Analyze sales, pricing, margin, and market share data to identify growth opportunities and risks.
Build regular reporting on pipeline, bookings, win rates, and channel performance.
Lead competitive and market intelligence, including input gathered from the field.
Support forecasting and annual planning with clear, reliable data.
Partner with Sales Operations to grow Salesforce dashboards and reporting as the rollout expands.

Field Enablement

Equip field sellers and dealers with sales tools, product content, and competitive materials.
Develop onboarding and ongoing training for the sales organization and dealer network.
Create playbooks and talking points for new products, programs, and pricing changes.
Gather feedback from the field on what is working and adjust tools and training accordingly.

Cross Functional Leadership

Partner with Sales, Sales Administration, Product, Engineering, and Finance on commercial priorities.
Present insights and recommendations to commercial leadership in a clear, decision ready format.
Manage outside agencies and research partners as needed.

Bachelor's degree in marketing, business, analytics, or a related field. MBA preferred.
7 or more years in marketing, commercial analytics, sales operations, or a related role, ideally in B2B or manufacturing.
Proven ability to build marketing strategy and tie it to sales results.
Strong analytical skills, with advanced Excel and experience with reporting and dashboard tools.
Experience building sales training, tools, or enablement programs.
Strong written and verbal communication skills, including presenting to senior leaders.
High work capacity and the ability to manage multiple priorities and meet deadlines.
Experience with Salesforce or another CRM. Familiarity with CPQ and ERP systems is beneficial.
Trailer, transportation, or heavy equipment industry experience is beneficial.