Digital Media Specialist

Description

Duties and Responsibilities:

• Implement approved social media and digital content plans across priority platforms, adapting content to each channel and audience.
• Contribute ideas, platform knowledge, audience insights, and production recommendations to content and campaign planning led by the Director Communications and Marketing.
• Develop and maintain the day-to-day social media content calendar in coordination with the Director Communications and Marketing and the broader marketing calendar.
• Write, edit, produce, schedule, and publish original digital content, including social posts, photography, reels, stories, short-form video, and basic platform-ready graphics when needed.
• Collaborate with the Museum’s established in-house graphic design team to identify and communicate the audience, context, specifications, formats, and deadlines for digital assets; follow the Museum’s established design language when adapting or supplementing approved graphics for digital publication, as needed.
• Proactively identify stories across the Museum and gather accurate, engaging content from colleagues, artists, partners, and program participants.
• Monitor comments, messages, mentions, and emerging conversations; respond within approved guidelines and escalate sensitive, reputational, media, or visitor-service matters.
• Provide live or near-real-time coverage of selected programs and events, including occasional evening and weekend assignments.
• Execute approved paid social campaigns, including audience setup, creative variations, scheduling, budget pacing, testing, and performance monitoring.
• Maintain and update assigned website content through the content management system, including exhibitions, programs, events, visitor information, and other priority pages.
• Review assigned web pages for accuracy, accessibility, working links, image quality, and brand and editorial consistency; resolve routine content and formatting issues and coordinate technical or structural issues with appropriate support.
• Draft, edit, build, test, schedule, and distribute Inside the Speed, Cinema, and other assigned email communications under approved calendars and review processes.
• Coordinate content, links, images, approvals, audience lists, and quality assurance for email communications.
• Maintain organized digital files and assets, including permissions, captions, credits, and approved content.
• Track social media, website, email, and paid-campaign performance and prepare reports on agreed key performance indicators.
• Use performance data, social listening, audience feedback, and testing to recommend practical improvements.
• Monitor platform changes, digital trends, accessibility practices, and emerging tools and share relevant recommendations.
• Coordinate with Museum departments to gather complete and accurate information, clarify objectives and production needs, and meet deadlines.
• Translate institutional priorities and subject-matter expertise into clear, audience-centered digital content.
• Track assigned projects, deadlines, approvals, and production status through established project-management tools and processes.
• Support media relations, campaigns, and institutional announcements through approved digital assets and monitoring; the Director Communications and Marketing leads media strategy and spokesperson functions.
• Apply established brand, editorial, style, visual, and messaging standards to all assigned work.
• Follow digital accessibility best practices, including alt text, captions, readable design, and accessible links and documents.
• Confirm required permissions, releases, credits, music and media rights, and privacy considerations before publishing.
• Elevate high-risk, confidential, legal, crisis-related, or institution-wide matters for review before responding or publishing.
• Provide additional digital production support as priorities and capacity permit.

Requirements

Minimum Requirements

• Bachelor’s degree in marketing, communications, journalism, digital media, multimedia production, or a related field, or an equivalent combination of education and directly related experience.
• At least three years of professional experience in social media management, digital content creation, digital marketing, multimedia production, or a related area; three to five years of directly related experience is preferred.
• Demonstrated experience producing and publishing platform-specific written, visual, and short-form video content for major social media channels.
• Demonstrated photography and video capture and editing skills, plus the ability to adapt or produce basic digital graphics that supplement assets created by the in-house graphic design team when needed.
• Experience using a content management system, email marketing platform, social scheduling or management tools, and analytics tools.
• A portfolio or representative work samples demonstrating relevant digital content and production experience.
• Experience with paid social media, WordPress or a comparable content management system, Mailchimp or a comparable email platform, Google Analytics, and Adobe Creative Cloud, Canva, or similar tools is preferred.
• Experience in a museum, arts, cultural, education, nonprofit, or tourism organization is preferred.
• Knowledge of AP style, digital accessibility, and inclusive communications practices is preferred.

Essential Skills

• Excellent writing, editing, proofreading, visual storytelling, and audience-focused communication skills.
• Strong photography, short-form video, and digital production capabilities, with sufficient basic graphic design skill to adapt or supplement established assets for digital publication when necessary.
• Ability to collaborate effectively with the in-house graphic design team, clearly communicate digital asset needs and formatting requirements, and follow the Museum’s established visual and design standards.
• Ability to manage concurrent assignments, deadlines, and changing priorities with accuracy and attention to detail.
• Ability to work independently within approved plans, review processes, policies, and brand standards and to seek direction when priorities or risks are unclear.
• Ability to interpret performance data and translate findings into practical recommendations.
• Ability to collaborate respectfully with colleagues, artists, partners, volunteers, members, donors, and the public.
• Sound judgment, discretion, responsiveness, and a commitment to accuracy.
• Interest in the Museum’s mission, art, culture, and public engagement.
• Ability to work a flexible schedule, including occasional evenings and weekends.

Work Environment

• Work is performed in office, gallery, event, and other Museum settings and in other approved work locations.
• The position requires regular movement throughout the Museum to identify, capture, and produce content.
• Occasional evening and weekend work is scheduled for events, live content, and time-sensitive communications.

Physical Demands

• Regular use of a computer, mobile device, camera, and video or audio equipment.
• Frequent sitting, standing, walking, reaching, and positioning of equipment.
• Ability to lift, carry, push, or pull equipment and supplies weighing up to 25 pounds, with or without reasonable accommodation.

Position Type/Expected Hours of Work

• This is a full-time, non-exempt bargaining-unit position, generally scheduled for up to 40 hours per week.
• Work outside the regular schedule must be approved, recorded, and compensated in accordance with the applicable collective bargaining agreement, Museum policy, and law.