Digital Fellow

Brooklyn Sports & Entertainment creates bold, authentic, and unforgettable experiences that redefine sports, entertainment, and hospitality, The Brooklyn Way. As the parent company of marquee properties including the Brooklyn Nets, NY Liberty and Barclays Center, Brooklyn Sports & Entertainment operates at the intersection of live entertainment, premium hospitality, and community engagement.    

As it expands its existing portfolio, Brooklyn Sports & Entertainment now includes BK Mag, Brooklyn Wine Club, and a hospitality business developing several location-based entertainment properties.   

Whether on the court, on stage, or in the workplace, Brooklyn Sports & Entertainment is driven by a pursuit of excellence—constantly evolving, innovating, and pushing boundaries to elevate its business and expand its fan base. The company is deeply committed to fostering a culture of belonging and inclusion, both internally and across its communities, ensuring that every interaction reflects its values of growth mindset, integrity, accountability and care.   

We are guided by our core values: 

• Integrity: Be intellectually honest at all times. Demonstrate the highest professional and ethical standards. 

• Care: Care for everything and everyone around us. Practice empathy, respect, and inclusion to promote an environment of excellence and success. 

• Growth Mindset: Develop ourselves and those around us. Experiment, learn, and improve from everything we do. 
  
  
• Accountability: Deliver on our word, take responsibility for our actions, and work in the interest of our team. 

SUMMARY 

Our Fellowship Program brings together recent graduates who have an interest in working in the sports and entertainment industry. Standout applicants will embody the spirit and values of Brooklyn Sports & Entertainment: Accountability, Growth Mindset, Integrity, and Care. 

The program supports Brooklyn Sports & Entertainment's commitment to developing diverse leaders and making impactful strides in the world of sports and entertainment. 
 
PROGRAM OVERVIEW 

The Fellowship is a 12-month paid program for motivated and innovative recent college graduates. It is designed to build core skills, gain business insights, and get exposure to the many facets of Brooklyn Sports & Entertainment.  
 
The Digital Fellow will support the three key functions of the Technology team at Brooklyn Sports & Entertainment, including the Information Technology, Consumer Technology, Artificial Intelligence and Data, Analytics and Insights teams. During the Fellowship Program, the fellow will assist with technical support (hardware and software needs) for the staff and company; project coordination to ensure digital projects stay on track; product development; AI testing; data analysis and reporting.  
 
KEY RESPONSIBILITIES 
 
Information Technology -  

• Provide technical support for hardware and software related issues  

• Imaging and computer configurations through Intune and Jamf; updating and patching  

• Assist in game day operations and system functionality  
  
• Inventory management on assets and assistance on Digital projects/tasks  

Consumer Technology - 

• Form Creation & Data Capture: Build and maintain digital forms using Form Titan, ensuring seamless integration with Salesforce Sales Cloud  

• Website Event Development: Assist in creating and publishing event pages for Barclayscenter.com, maintaining accurate event details, ticketing information, and promotional content.  

• Google Analytics Reporting: Create custom report dashboards in GA4 and Amplitude; Collaborate with Product Owners to interpret insights for distribution to key stakeholders  

• QR Code Management: Generate and organize QR codes for events, marketing initiatives, and in-arena activations, ensuring proper tracking and version control.  

• Digital Platform Support: Assist in building and monitoring customer journeys and triggered campaigns in Braze; Extract and disseminate campaign KPIs; Assist in auditing data flow processes to ensure data integrity  
  
  
• Project Coordination: Use Monday.com to track project timelines, manage task workflows, and support cross-departmental communication; Collaborate with marketing, creative, and data teams to ensure seamless execution of digital initiatives; Support documentation, reporting, and process improvement efforts as assigned. 

Artificial Intelligence -

• Agent Testing & UAT: Support user acceptance testing for AI agents used by ticketing sales, partnerships, and business teams; write test cases, log issues, and track feedback through to resolution. 

• Workforce AI Enablement: Help run AI training sessions, office hours, and onboarding for staff using Claude and ChatGPT Enterprise; create how-to guides and prompt libraries for common workflows. 

• AI Development: Help build, test, and maintain AI agents and tools alongside the AI team; write and debug Python code, manage changes in GitHub, and help ship new features to business users. 

• Prototyping & Automation: Build lightweight AI skills, prompts, and automations that connect to Salesforce, Snowflake, Slack, and Monday.com to streamline repetitive work for business teams. 

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