Desenvolvedor Salesforce Sênior - Foco em Personalization

Accountabilities:

Personalization Strategy: Plan, implement, and optimize digital personalization strategies using Salesforce Marketing Cloud Personalization (formerly Interaction Studio).
Real-Time Customer Experiences: Design and develop personalized campaigns and experiences based on user behavior, preferences, profiles, and contextual information.
Platform Configuration: Configure and manage catalogs, events, behavioral segments, campaigns, decision rules, and recommendation strategies within Salesforce Marketing Cloud Personalization.
Customer Journey Automation: Develop, manage, and optimize automated customer journeys and communications using Salesforce Marketing Cloud Engagement, including behavioral triggers, transactional journeys, and relationship marketing campaigns.
Platform Integration: Implement and maintain integrations between Salesforce Marketing Cloud Personalization and Marketing Cloud Engagement to deliver consistent, personalized omnichannel experiences.
Technical Implementation and Validation: Validate business rules, tracking configurations, and implementation behavior across web environments and CRM platforms, ensuring accurate data collection and execution.
Data Analysis and Optimization: Analyze user navigation patterns, campaign performance, and conversion indicators to identify opportunities for improvement and generate actionable insights.
Campaign Experimentation: Support A/B testing, audience segmentation, and personalization experiments to continuously improve customer engagement and campaign effectiveness.
Cross-Functional Collaboration: Work closely with CRM, Media, Business Intelligence, Product, and Technology teams to define personalization rules, segmentation strategies, and experimentation initiatives.
Data Governance and Compliance: Ensure appropriate data governance, tracking standards, and compliance with applicable privacy regulations, particularly Brazil's LGPD and the GDPR.
Continuous Improvement: Identify opportunities to enhance personalization capabilities, optimize customer journeys, and improve the overall effectiveness of digital marketing initiatives.
Requirements:
Professional Experience: Significant hands-on experience developing and implementing solutions with Salesforce Marketing Cloud Personalization (formerly Interaction Studio).
Salesforce Personalization: Practical knowledge of configuring and managing campaigns, behavioral segments, catalogs, events, decision rules, and product or content recommendations.
Salesforce Marketing Cloud Engagement: Experience with Salesforce Marketing Cloud Engagement, particularly Journey Builder, Automation Studio, and behavioral triggers.
Digital Personalization: Proven experience implementing behavioral personalization strategies across websites and mobile applications, using customer interactions and contextual data to deliver relevant experiences.
JavaScript: Good knowledge of JavaScript for implementing, customizing, and maintaining personalization campaigns and digital experiences.
SQL and Data Analysis: Practical experience with SQL for querying, analyzing, and segmenting customer data to support targeted marketing strategies.
Performance Measurement: Experience monitoring campaign performance indicators, interpreting engagement and conversion metrics, and identifying optimization opportunities.
A/B Testing: Knowledge of experimentation methodologies, A/B testing, and continuous optimization of customer journeys and personalized experiences.
Integration Knowledge: Understanding of how Salesforce Marketing Cloud Personalization and Marketing Cloud Engagement work together to support integrated customer engagement strategies.
Analytical Skills: Strong analytical thinking and problem-solving abilities, with the capacity to translate customer behavior and performance data into actionable recommendations.
Communication and Collaboration: Excellent collaboration skills and the ability to work effectively with multidisciplinary teams across CRM, Marketing, Data, Product, and Technology.
Attention to Detail: Strong organizational skills and attention to detail, particularly when validating tracking configurations, campaign rules, data accuracy, and customer experiences.
Continuous Learning: Proactive attitude toward learning new Salesforce capabilities, digital marketing technologies, and emerging personalization practices.
Benefits:
Food Allowance: Meal and/or food vouchers.
Healthcare Coverage: Health insurance plan.
Dental Coverage: Dental insurance plan.
Pet Healthcare: Health coverage for your pet.
Remote Work Support: Home office allowance for remote employees.
Welcome Kit: Welcome package during onboarding.
Life Insurance: Life insurance coverage.
Mental Health and Well-being: Access to Zenklub, including psychological and nutritional support.
Fitness Benefits: Access to TotalPass.
Professional Development: Continuous training and certification programs through partnerships with leading technology companies, including Adobe, Anthropic, AWS, Google, Microsoft, and Salesforce.
Learning and Development Partnerships: Exclusive discounts and professional development opportunities.
Digital Learning Resources: Access to UOL content.
Family Support: Maternity welcome kit and extended maternity and paternity leave.
Employee Referral Program: Referral incentives for recommending new talent.
Career Growth: Opportunities to develop expertise in Salesforce technologies, digital transformation, artificial intelligence, and emerging business platforms.
Remote Work Flexibility: Fully remote working arrangement.